Funeral services · County · Wisconsin
Funeral homes in Portage County, WI
How Portage County, WI compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #650 of 1,472 scored counties
#17 of 46 scored counties in Wisconsin
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $3.9M
- On funerals · $131 a household
- Spending per listing
- $775K
- 14% above the U.S.
- Listings per 10k households
- 1.7
- 19% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the funeral homes around any address in Portage County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 funeral homes in Portage County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 1.7, 19% below the U.S. rate of 2.1.
Households in Portage County spend about $3.9M a year on funerals, or $131 per household, 9% below the U.S. average. That works out to $775K per home, 14% above the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in Portage County was 6 in 2023. That is one for every 4,947 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $2M has gone to businesses classed as funeral homes and funeral services in Portage County.
Population estimates show Portage County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). For funeral homes, Portage County has a Groundwork market score of 52 (upper middle): #650 of 1,472 scored counties and #17 of 46 scored counties in Wisconsin.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 2.6 | 2.1 |
| Spending per listing | $775K | $544K | $679K |
| Households per official establishment | 4,947 | 6,004 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.7% | −1.7% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on funerals | $131 | $140 | $143 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 52 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 6
- Employees, 2023
- 21
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2M
SBA-backed loans to businesses classed as funeral homes and funeral services in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 73 | 32 | 1.9 | $850K | +2.4% | #186 of 1,472 |
| 2Washington County, WI | 70 | 8 | 1.4 | $1.1M | +1.8% | #229 of 1,472 |
| 3Dane County, WI | 65 | 31 | 1.2 | $897K | +4.9% | #350 of 1,472 |
| 4St. Croix County, WI | 61 | 8 | 2.1 | $618K | +4.7% | #460 of 1,472 |
| 5Ozaukee County, WI | 61 | 13 | 3.4 | $483K | +3.0% | #468 of 1,472 |
| 6Waushara County, WI | 58 | 5 | 4.7 | $364K | +2.8% | #526 of 1,472 |
| 7Kenosha County, WI | 57 | 10 | 1.5 | $848K | −0.4% | #528 of 1,472 |
| 8Wood County, WI | 57 | 8 | 2.5 | $671K | −0.2% | #534 of 1,472 |
| 9Racine County, WI | 56 | 16 | 2.0 | $718K | +0.4% | #553 of 1,472 |
| 10Sheboygan County, WI | 56 | 11 | 2.2 | $659K | 0.0% | #556 of 1,472 |
| 17Portage County, WI | 52 | 5 | 1.7 | $775K | +2.2% | #650 of 1,472 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes52
Questions
How many funeral homes are in Portage County, WI?
Portage County has 5 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 6 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Portage County, WI spend on funerals?
About $3.9M a year, or $131 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 5 funeral homes on map listings, it comes to $775K per home. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for funeral homes?
Portage County has 1.7 funeral homes per 10,000 households, 19% below the U.S. rate of 2.1. Spending per home is $775K, 14% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Portage County would have about 6, against 5 on map listings. There is one business with payroll in the industry for every 4,947 households, against one for every 8,510 across the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 52 for funeral homes (upper middle), #650 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.