Clothing and laundry · County · Wisconsin
Clothing, shoe and laundry businesses in Portage County, WI
How Portage County, WI compares with other counties and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #300 of 2,210 scored counties
#16 of 67 scored counties in Wisconsin
- Listings
- 43
- 16 chain locations (37%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $57.6M
- On clothing, shoes and related services · $1,942 a household
- Spending per listing
- $1.3M
- 52% above the U.S.
- Listings per 10k households
- 14.5
- 38% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the clothing, shoe and laundry businesses around any address in Portage County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 43 clothing, shoe and laundry businesses in Portage County. 16 of them (37%) are chain locations, against 37% across the U.S. That comes to 14.5 for every 10,000 households, 38% below the U.S. rate of 23.3.
Household spending on clothing, shoes and related services in Portage County comes to about $57.6M a year: $1,942 per household, 6% below the U.S. average. That works out to $1.3M per business, 52% above the U.S. figure of $880K.
Official counts show 5 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Portage County in 2023. That is one for every 5,936 households, against one for every 1,008 across the U.S. Official counts list 38 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Portage County.
Population estimates show Portage County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for clothing, shoe and laundry businesses in Portage County is 73 (upper middle), #300 of 2,210 scored counties and #16 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.5 | 18.1 | 23.3 |
| Spending per listing | $1.3M | $1.1M | $880K |
| Households per official establishment | 5,936 | 1,553 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −15.7% | −12.0% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,942 | $2,003 | $2,055 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 73 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 5
- Employees, 2023
- 127
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 4316 chain locations
- Listings at the U.S. rate for this spending
- 66The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 90 | 40 | 10.7 | $2.2M | +4.7% | #20 of 2,210 |
| 2Calumet County, WI | 86 | 19 | 8.9 | $2.4M | +2.9% | #60 of 2,210 |
| 3Lafayette County, WI | 83 | 5 | 7.4 | $2.6M | +5.2% | #92 of 2,210 |
| 4Pierce County, WI | 82 | 20 | 12.6 | $1.7M | +3.1% | #109 of 2,210 |
| 5Oconto County, WI | 81 | 13 | 7.7 | $2.5M | +2.9% | #116 of 2,210 |
| 6Washington County, WI | 80 | 66 | 11.6 | $1.9M | +1.8% | #134 of 2,210 |
| 7Adams County, WI | 76 | 7 | 7.4 | $2.4M | +5.2% | #204 of 2,210 |
| 8Waushara County, WI | 75 | 8 | 7.6 | $2.4M | +2.8% | #226 of 2,210 |
| 9Grant County, WI | 75 | 19 | 9.5 | $1.9M | +0.9% | #232 of 2,210 |
| 10Trempealeau County, WI | 74 | 10 | 8.0 | $2.4M | +1.1% | #254 of 2,210 |
| 16Portage County, WI | 73 | 43 | 14.5 | $1.3M | +2.2% | #300 of 2,210 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry73
- Clothing and shoe stores75
- Laundromats43
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Portage County, WI?
There are 43 clothing, shoe and laundry businesses on map listings in Portage County as of September 2026. 16 of them (37%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 5 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 38 one-person businesses without payroll.
How much do households in Portage County, WI spend on clothing, shoes and related services?
About $57.6M a year, or $1,942 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 43 clothing, shoe and laundry businesses on map listings, it comes to $1.3M per business. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for clothing, shoe and laundry businesses?
Portage County has 14.5 clothing, shoe and laundry businesses per 10,000 households, 38% below the U.S. rate of 23.3. Spending per business is $1.3M, 52% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Portage County would have about 66, against 43 on map listings. There is one business with payroll in the industry for every 5,936 households, against one for every 1,008 across the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 73 for clothing, shoe and laundry businesses (upper middle), #300 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.