Auto · County · Wisconsin
Gas stations in Portage County, WI
How Portage County, WI compares with other counties and the U.S. for gas stations: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #287 of 2,358 scored counties
#3 of 65 scored counties in Wisconsin
- Listings
- 23
- 20 chain locations (87%)
- Official establishments
- 23
- −14.8% since 2019
- Household spending a year
- $85.8M
- On gasoline and other fuels · $2,889 a household
- Spending per listing
- $3.7M
- 56% above the U.S.
- Listings per 10k households
- 7.7
- 29% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the gas stations around any address in Portage County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,889 per household (11% above the U.S. average), households in Portage County spend about $85.8M a year on gasoline and other fuels. That works out to $3.7M per station, 56% above the U.S. figure of $2.4M.
Portage County has 23 gas stations on map listings as of September 2026. Chain locations make up 87% of them, against 84% across the U.S. That is 7.7 per 10,000 households, 29% below the U.S. rate of 10.9.
Official counts show 23 businesses with payroll classed as gasoline stations in Portage County in 2023, down 14.8% from 2019. That is one for every 1,290 households, against one for every 1,184 across the U.S.
Population estimates show Portage County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gas stations in Portage County is 74 (upper middle), #287 of 2,358 scored counties and #3 of 65 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 11.3 | 10.9 |
| Spending per listing | $3.7M | $2.4M | $2.4M |
| Households per official establishment | 1,290 | 979 | 1,184 |
| Official establishment growth, 2019–2023 | −14.8% | −0.8% | −3.1% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on gasoline and other fuels | $2,889 | $2,672 | $2,595 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 74 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 23−14.8% over the period
- Employees, 2023
- 399
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 2320 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gas stations, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 78 | 12 | 5.6 | $5.3M | +2.9% | #183 of 2,358 |
| 2Ozaukee County, WI | 74 | 27 | 7.0 | $3.9M | +3.0% | #284 of 2,358 |
| 3Portage County, WI | 74 | 23 | 7.7 | $3.7M | +2.2% | #287 of 2,358 |
| 4Dane County, WI | 73 | 161 | 6.4 | $3.8M | +4.9% | #316 of 2,358 |
| 5Waukesha County, WI | 73 | 138 | 8.2 | $3.5M | +2.4% | #319 of 2,358 |
| 6Washington County, WI | 67 | 58 | 10.2 | $2.8M | +1.8% | #483 of 2,358 |
| 7St. Croix County, WI | 67 | 48 | 12.8 | $2.5M | +4.7% | #489 of 2,358 |
| 8La Crosse County, WI | 66 | 24 | 4.7 | $5.5M | +0.3% | #505 of 2,358 |
| 9Shawano County, WI | 65 | 19 | 11.0 | $2.7M | +1.7% | #556 of 2,358 |
| 10Eau Claire County, WI | 64 | 35 | 7.8 | $3.4M | +3.0% | #587 of 2,358 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in Portage County, WI?
Map listings as of September 2026 show 23 gas stations in Portage County. 20 of them (87%) are chain locations. The listings count gas stations. Official counts show 23 businesses with payroll classed as gasoline stations in 2023, down 14.8% from 2019.
How much do households in Portage County, WI spend on gasoline and other fuels?
About $85.8M a year, or $2,889 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 23 gas stations on map listings, it comes to $3.7M per station. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for gas stations?
Portage County has 7.7 gas stations per 10,000 households, 29% below the U.S. rate of 10.9. Spending per station is $3.7M, 56% above the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, Portage County would have about 36, against 23 on map listings. There is one business with payroll in the industry for every 1,290 households, against one for every 1,184 across the U.S. The official count fell 14.8% from 2019 to 2023, against −3.1% for the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 74 for gas stations (upper middle), #287 of 2,358 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.