Health care · County · Wisconsin
Urgent care and walk-in clinics in Milwaukee County, WI
Competitor counts, household spending and official business counts for urgent care and walk-in clinics in Milwaukee County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #61 of 325 scored counties
#4 of 6 scored counties in Wisconsin
- Listings
- 14
- 6 chain locations (43%)
- Official establishments
- 21
- −25.0% since 2019
- Household spending a year
- $525M
- On medical and dental services · $1,338 a household
- Spending per listing
- $37.5M
- 53% above the U.S.
- Listings per 10k households
- 0.4
- 20% below the U.S.
- Population, 2025
- 924,216
- −1.5% since 2020
See the urgent care and walk-in clinics around any address in Milwaukee County
The site report maps the urgent care and walk-in clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in Milwaukee County comes to about $525M a year: $1,338 per household, 4% above the U.S. average. Spread across 14 urgent care and walk-in clinics, that is $37.5M per clinic, 53% above the U.S. figure of $24.5M. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics.
Milwaukee County has 14 urgent care and walk-in clinics on map listings as of September 2026. Chain locations make up 43% of them, against 24% across the U.S. That is 0.4 per 10,000 households, 20% below the U.S. rate of 0.5.
In 2023, official counts showed 21 businesses with payroll in Milwaukee County classed as freestanding emergency and urgent care centers, down 25.0% from 2019. That is one for every 18,686 households, against one for every 12,867 across the U.S.
Population estimates show Milwaukee County declined 1.5% from 2020 to 2025, against +3.1% for the U.S. For urgent care and walk-in clinics, Milwaukee County has a Groundwork market score of 65 (upper middle): #61 of 325 scored counties and #4 of 6 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Milwaukee County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the urgent care and walk-in clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Milwaukee County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.4 | 0.3 | 0.5 |
| Spending per listing | $37.5M | $46.2M | $24.5M |
| Households per official establishment | 18,686 | 26,661 | 12,867 |
| Official establishment growth, 2019–2023 | −25.0% | −13.9% | +32.0% |
| Population growth, 2020–2025 | −1.5% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,338 | $1,435 | $1,288 |
| Median household income | $64,435 | $77,485 | $80,734 |
| Groundwork market score | 65 | 79 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 21−25.0% over the period
- Employees, 2023
- 417
- Annual payroll, 2023
- $31.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 146 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as freestanding emergency and urgent care centers in Milwaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Milwaukee County
- Population, 2025 estimate
- 924,216−1.5% since 2020
- Households
- 392,399
- Median age
- 36.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.5
- Land area
- 241 sq. mi.
- People per square mile
- 3,837
- Median household income
- $64,435+27.3% vs. 2015–2019, before inflation
- Average household income
- $88,836
- Median home value
- $230,700
- Jobs located here
- 496,935
- Daytime population
- 971,639Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Milwaukee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the urgent care and walk-in clinics on map listings by name and distance.
Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardUrgent care and walk-in clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for urgent care and walk-in clinics, numbered among those based in Wisconsin, with Milwaukee County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 91 | 5 | 0.2 | $78.8M | +4.9% | #1 of 325 |
| 2Waukesha County, WI | 74 | 9 | 0.5 | $31.5M | +2.4% | #27 of 325 |
| 3Brown County, WI | 68 | 5 | 0.5 | $32M | +2.6% | #50 of 325 |
| 4Milwaukee County, WI | 65 | 14 | 0.4 | $37.5M | −1.5% | #61 of 325 |
| 5Winnebago County, WI | 51 | 6 | 0.8 | $16.9M | +1.4% | #157 of 325 |
| 6Racine County, WI | 42 | 7 | 0.9 | $16.5M | +0.4% | #214 of 325 |
Other business types in Milwaukee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics27
- Dentists and orthodontists47
- Primary care and pediatrics42
- Urgent care and walk-in clinics65
- Chiropractors66
- Physical therapy46
- Optometrists and eye care67
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many urgent care and walk-in clinics are in Milwaukee County, WI?
Map listings as of September 2026 show 14 urgent care and walk-in clinics in Milwaukee County. 6 of them (43%) are chain locations. The listings count urgent care and walk-in clinics. Official counts show 21 businesses with payroll classed as freestanding emergency and urgent care centers in 2023, down 25.0% from 2019.
How much do households in Milwaukee County, WI spend on medical and dental services?
About $525M a year, or $1,338 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 14 urgent care and walk-in clinics on map listings, it comes to $37.5M per clinic. That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade. It is estimated from the incomes of the 392,399 households in Milwaukee County and national spending patterns by income.
How does Milwaukee County, WI compare with the U.S. for urgent care and walk-in clinics?
Milwaukee County has 0.4 urgent care and walk-in clinics per 10,000 households, 20% below the U.S. rate of 0.5. Spending per clinic is $37.5M, 53% above the U.S. figure of $24.5M. At the U.S. ratio of urgent care and walk-in clinics to household spending, Milwaukee County would have about 21, against 14 on map listings. There is one business with payroll in the industry for every 18,686 households, against one for every 12,867 across the U.S. The official count fell 25.0% from 2019 to 2023, against +32.0% for the U.S.
How fast is Milwaukee County, WI growing?
Population estimates put Milwaukee County at 924,216 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 392,399 households. Median household income in Milwaukee County is $64,435, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Milwaukee County scores 65 for urgent care and walk-in clinics (upper middle), #61 of 325 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Milwaukee County. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for urgent care and walk-in clinics · All 56 business types in Milwaukee County
Screening a site or an acquisition in Milwaukee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.