Clothing and laundry · County · Wisconsin
Laundromats in Portage County, WI
Competitor counts, household spending and official business counts for laundromats in Portage County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #478 of 785 scored counties
#15 of 27 scored counties in Wisconsin
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $57.6M
- On clothing, shoes and related services · $1,942 a household
- Spending per listing
- $9.6M
- 23% below the U.S.
- Listings per 10k households
- 2.0
- 25% above the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the laundromats around any address in Portage County
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Portage County spend about $57.6M a year on clothing, shoes and related services, or $1,942 per household, 6% below the U.S. average. Spread across 6 laundromats, that is $9.6M per laundromat, 23% below the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.
There are 6 laundromats on map listings in Portage County as of September 2026. None of them are chain locations, against 19% across the U.S. That comes to 2.0 for every 10,000 households, 25% above the U.S. rate of 1.6.
Official counts don’t publish a figure for coin-operated laundries in Portage County, since they leave out counts under 3.
Population estimates put the population change in Portage County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for laundromats in Portage County is 43 (lower middle), #478 of 785 scored counties and #15 of 27 scored counties in Wisconsin.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 1.8 | 1.6 |
| Spending per listing | $9.6M | $11.3M | $12.5M |
| Households per official establishment | n/a | 18,098 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | +15.1% | +3.0% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,942 | $2,003 | $2,055 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 43 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as coin-operated laundries in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for laundromats, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 83 | 16 | 0.9 | $25.2M | +2.4% | #42 of 785 |
| 2Dane County, WI | 81 | 35 | 1.4 | $15.9M | +4.9% | #61 of 785 |
| 3Outagamie County, WI | 78 | 8 | 1.0 | $20.3M | +2.6% | #82 of 785 |
| 4St. Croix County, WI | 74 | 6 | 1.6 | $14.5M | +4.7% | #116 of 785 |
| 5Ozaukee County, WI | 71 | 6 | 1.6 | $15M | +3.0% | #147 of 785 |
| 6Washington County, WI | 62 | 9 | 1.6 | $13.9M | +1.8% | #248 of 785 |
| 7Marathon County, WI | 60 | 8 | 1.4 | $14.2M | +1.0% | #263 of 785 |
| 8Racine County, WI | 59 | 11 | 1.4 | $14.6M | +0.4% | #275 of 785 |
| 9Sheboygan County, WI | 58 | 6 | 1.2 | $16M | 0.0% | #287 of 785 |
| 10Brown County, WI | 57 | 14 | 1.3 | $15.9M | +2.6% | #300 of 785 |
| 15Portage County, WI | 43 | 6 | 2.0 | $9.6M | +2.2% | #478 of 785 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry73
- Clothing and shoe stores75
- Laundromats43
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many laundromats are in Portage County, WI?
As of September 2026, map listings count 6 laundromats in Portage County. None of them are chain locations. The listings count laundromats. No official count is published for coin-operated laundries in Portage County: counts under 3 are left out.
How much do households in Portage County, WI spend on clothing, shoes and related services?
About $57.6M a year, or $1,942 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 6 laundromats on map listings, it comes to $9.6M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for laundromats?
Portage County has 2.0 laundromats per 10,000 households, 25% above the U.S. rate of 1.6. Spending per laundromat is $9.6M, 23% below the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, Portage County would have about 5, against 6 on map listings.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 43 for laundromats (lower middle), #478 of 785 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.