Fitness and classes · County · Wisconsin
Martial arts and dance studios in Portage County, WI
Competitor counts, household spending and official business counts for martial arts and dance studios in Portage County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #732 of 1,334 scored counties
#33 of 39 scored counties in Wisconsin
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $25.6M
- On memberships, classes and admissions · $862 a household
- Spending per listing
- $2M
- 2% below the U.S.
- Listings per 10k households
- 4.4
- 10% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the martial arts and dance studios around any address in Portage County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 13 martial arts and dance studios in Portage County. One of them (8%) is a chain location, against 7% across the U.S. Per 10,000 households, that is 4.4, 10% below the U.S. rate of 4.9.
Households in Portage County spend about $25.6M a year on memberships, classes and admissions, or $862 per household, 12% below the U.S. average. Spread across 13 martial arts and dance studios, that is $2M per studio, 2% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
Official counts show 11 businesses with payroll classed as sports, recreation and fine arts instruction in Portage County in 2023. That is one for every 2,698 households, against one for every 3,473 across the U.S.
Population estimates put the population change in Portage County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Portage County scores 48 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #732 of 1,334 scored counties and #33 of 39 scored counties in Wisconsin.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 4.2 | 4.9 |
| Spending per listing | $2M | $2.2M | $2M |
| Households per official establishment | 2,698 | 3,942 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +11.5% | +11.1% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $862 | $921 | $983 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 48 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 11
- Employees, 2023
- 62
- Annual payroll, 2023
- $906K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for martial arts and dance studios, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 78 | 19 | 3.3 | $3.2M | +1.8% | #57 of 1,334 |
| 2Polk County, WI | 75 | 5 | 2.6 | $3.4M | +1.7% | #79 of 1,334 |
| 3Racine County, WI | 74 | 24 | 3.0 | $3.1M | +0.4% | #92 of 1,334 |
| 4Pierce County, WI | 70 | 5 | 3.2 | $3.3M | +3.1% | #158 of 1,334 |
| 5Jefferson County, WI | 70 | 12 | 3.4 | $2.6M | +0.3% | #163 of 1,334 |
| 6Marathon County, WI | 67 | 16 | 2.8 | $3.2M | +1.0% | #214 of 1,334 |
| 7Fond du Lac County, WI | 67 | 17 | 3.9 | $2.1M | +0.5% | #226 of 1,334 |
| 8Chippewa County, WI | 66 | 6 | 2.2 | $3.7M | +1.9% | #232 of 1,334 |
| 9Brown County, WI | 65 | 46 | 4.1 | $2.2M | +2.6% | #256 of 1,334 |
| 10Winnebago County, WI | 64 | 18 | 2.5 | $3.5M | +1.4% | #271 of 1,334 |
| 33Portage County, WI | 48 | 13 | 4.4 | $2M | +2.2% | #732 of 1,334 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes36
- Gyms40
- Yoga, Pilates and fitness studios32
- Martial arts and dance studios48
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Portage County, WI?
There are 13 martial arts and dance studios on map listings in Portage County as of September 2026. One of them (8%) is a chain location. The listings count martial arts and dance studios. Official counts show 11 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Portage County, WI spend on memberships, classes and admissions?
About $25.6M a year, or $862 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 13 martial arts and dance studios on map listings, it comes to $2M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for martial arts and dance studios?
Portage County has 4.4 martial arts and dance studios per 10,000 households, 10% below the U.S. rate of 4.9. Spending per studio is $2M, 2% below the U.S. figure of $2M. The count on map listings matches the U.S. ratio of martial arts and dance studios to household spending. There is one business with payroll in the industry for every 2,698 households, against one for every 3,473 across the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 48 for martial arts and dance studios (lower middle), #732 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.