Metro area profile · Texas
Sherman-Denison, TX metro area market data
Population, household spending and competition for 56 business types in the Sherman-Denison metro area, each scored against other metro areas.
- Population, 2025
- 153,613
- +12.8% since 2020
- Households
- 55,248
- Median household income
- $72,182
- +31.7% vs. 2015–2019, before inflation
- Median home value
- $248,400
- Jobs located here
- 48,982
- Highest market score
- 86
- Grocery stores, #13 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Sherman-Denison metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 153,613 people live in the Sherman-Denison metro area, in 55,248 households. Population estimates show the Sherman-Denison metro area grew 12.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Sherman-Denison metro area is $72,182 a year, 11% below the U.S. median of $80,734. That rose 31.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Sherman-Denison metro area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
The highest Groundwork market scores in the Sherman-Denison metro area are for grocery stores (86), property management companies (83) and house cleaning businesses (81). The Sherman-Denison metro area ranks #13 of 387 scored metro areas for grocery stores.
The Sherman-Denison metro area is made up of one county, Grayson County. For its number of households, the Sherman-Denison metro area has the most map listings, relative to the U.S., for roofing and gutter companies (67% above the U.S. rate) and the fewest for grocery stores (41% below the U.S. rate).
All 56 business types in the Sherman-Denison metro area
Highest Groundwork market score first. Each score compares the Sherman-Denison metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 86 | #13 of 387 | 22 | 4.0 | $15M | 162 | 11 |
| Property management | 83 | #5 of 374 | 6 | 1.1 | Index only | 248 | 18 |
| House cleaning | 81 | #10 of 375 | 12 | 2.2 | $6.7M | 105 | 12 |
| Car washes and detailing | 75 | #23 of 387 | 20 | 3.6 | $2.6M | 105 | 5 |
| Lawn, cleaning and pest control | 74 | #36 of 387 | 58 | 10.5 | $1.4M | 83 | 52 |
| Landscaping and lawn care | 72 | #62 of 385 | 35 | 6.3 | $2.3M | 79 | 35 |
| Pet stores | 68 | #67 of 382 | 7 | 1.3 | $7M | 155 | 6 |
| Insurance agencies | 68 | #94 of 387 | 101 | 18.3 | $1.4M | 114 | 59 |
| Mortgage brokers and lenders | 67 | #46 of 373 | 20 | 3.6 | Index only | 106 | 4 |
| Physical therapy | 66 | #87 of 386 | 26 | 4.7 | $2.3M | 97 | 10 |
| Pest control | 65 | #73 of 345 | 11 | 2.0 | $7.3M | 72 | 5 |
| Real estate | 63 | #72 of 387 | 175 | 31.7 | Index only | 109 | 74 |
| Pet grooming and boarding | 63 | #98 of 386 | 21 | 3.8 | $2.3M | 92 | 11 |
| Yoga, Pilates and fitness studios | 61 | #79 of 347 | 10 | 1.8 | $3.9M | 96 | 9 |
| Nail salons | 60 | #102 of 387 | 32 | 5.8 | $1.5M | 92 | 4 |
| Barbershops | 60 | #115 of 387 | 24 | 4.3 | $2M | 108 | Under 3 |
| Child care and preschools | 60 | #122 of 387 | 29 | 5.2 | $834K | 83 | 25 |
| Optometrists and eye care | 59 | #112 of 386 | 17 | 3.1 | $3.6M | 114 | 10 |
| Real estate agents and brokers | 58 | #108 of 387 | 145 | 26.2 | Index only | 105 | 45 |
| Clothing, shoes and laundry | 58 | #146 of 387 | 136 | 24.6 | $756K | 86 | 35 |
| Gyms | 56 | #134 of 387 | 41 | 7.4 | $953K | 73 | 9 |
| Salons, barbers and spas | 56 | #136 of 387 | 283 | 51.2 | $173K | 81 | 20 |
| Sit-down restaurants | 56 | #142 of 387 | 360 | 65.2 | $571K | 86 | 70 |
| Restaurants and cafes | 56 | #151 of 387 | 632 | 114.4 | $325K | 88 | 212 |
| Fast food and sandwich shops | 56 | #162 of 387 | 83 | 15.0 | $2.5M | 81 | 103 |
| Grocery and convenience stores | 56 | #165 of 387 | 111 | 20.1 | $3M | 88 | 32 |
| Clothing and shoe stores | 56 | #170 of 387 | 102 | 18.5 | $1M | 79 | 32 |
| Gas stations | 55 | #166 of 387 | 90 | 16.3 | $1.9M | 79 | 58 |
| Funeral homes | 54 | #154 of 377 | 18 | 3.3 | $465K | 68 | 6 |
| Hair salons | 53 | #152 of 387 | 158 | 28.6 | $310K | 72 | 6 |
| Laundromats | 52 | #172 of 364 | 9 | 1.6 | $11.4M | 91 | Under 3 |
| Gyms, studios and classes | 52 | #175 of 387 | 79 | 14.3 | $495K | 75 | 18 |
| Electricians | 51 | #191 of 383 | 19 | 3.4 | $8.3M | 69 | 33 |
| Tire shops | 50 | #211 of 386 | 30 | 5.4 | $1.8M | 70 | 8 |
| Dentists and orthodontists | 49 | #196 of 387 | 61 | 11.0 | $998K | 101 | 50 |
| Spas and skin care | 49 | #200 of 387 | 66 | 11.9 | $742K | 85 | 10 |
| Pet businesses | 49 | #201 of 387 | 67 | 12.1 | $731K | 83 | 36 |
| Roofing and gutters | 49 | #207 of 381 | 33 | 6.0 | $4.8M | 57 | 10 |
| Pizza | 49 | #210 of 387 | 60 | 10.9 | $3.4M | 67 | 103 |
| Auto repair shops | 49 | #212 of 387 | 154 | 27.9 | $342K | 77 | 51 |
| Auto repair and car care | 49 | #216 of 387 | 243 | 44.0 | $217K | 81 | 77 |
| Chiropractors | 48 | #204 of 386 | 29 | 5.2 | $2.1M | 88 | 16 |
| Coffee shops and cafes | 48 | #211 of 387 | 64 | 11.6 | $3.2M | 87 | 32 |
| Martial arts and dance studios | 48 | #215 of 387 | 28 | 5.1 | $1.4M | 69 | 9 |
| Veterinarians | 46 | #226 of 384 | 23 | 4.2 | $2.1M | 78 | 19 |
| Bakeries and dessert shops | 44 | #255 of 387 | 65 | 11.8 | $3.2M | 76 | 35 |
| Home repair trades | 43 | #241 of 387 | 98 | 17.7 | $1.6M | 66 | 98 |
| HVAC and plumbing | 43 | #254 of 387 | 46 | 8.3 | $3.4M | 72 | 55 |
| Collision repair and body shops | 41 | #261 of 381 | 22 | 4.0 | $2.4M | 78 | 16 |
| Doctors, dentists and clinics | 40 | #277 of 387 | 494 | 89.4 | $123K | 81 | 199 |
| Convenience stores | 39 | #270 of 387 | 65 | 11.8 | $5.1M | 65 | 21 |
| Oil change and quick lube | 36 | #219 of 290 | 6 | 1.1 | $8.8M | 64 | 11 |
| Primary care and pediatrics | 32 | #321 of 387 | 57 | 10.3 | $1.1M | 60 | 113 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 79 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $34.3M | 219 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $20.3M | 83 | Under 3 |
Household spending in the Sherman-Denison metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $52.7M | $954 | 100 |
| Gasoline and other fuels | $169.3M | $3,065 | 118 |
| Food away from home | $205.6M | $3,721 | 91 |
| Groceries | $331M | $5,992 | 95 |
| Personal care products and services | $49M | $887 | 88 |
| Child care and other personal services | $24.2M | $438 | 75 |
| Memberships, classes and admissions | $39.1M | $707 | 72 |
| Medical and dental services | $60.9M | $1,102 | 86 |
| Pets | $49M | $887 | 97 |
| Clothing, shoes and related services | $102.8M | $1,860 | 91 |
| Vehicle insurance | $144.8M | $2,621 | 134 |
| Home repairs, maintenance and insurance | $157.9M | $2,858 | 95 |
| Lawn care, cleaning and other household services | $80.8M | $1,463 | 104 |
| Rent and homeowner costs | $828.1M | $14,989 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sherman-Denison metro area
- Population, 2025 estimate
- 153,613+12.8% since 2020
- Households
- 55,248
- Median age
- 39.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 154
- Median household income
- $72,182+31.7% vs. 2015–2019, before inflation
- Average household income
- $98,000
- Median home value
- $248,400
- Jobs located here
- 48,982
- Daytime population
- 126,889Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sherman-Denison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sherman-Denison metro area 1
- Grayson County, TX143,337 people
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Questions
How fast is the Sherman-Denison, TX metro area growing?
Population estimates put the Sherman-Denison metro area at 153,613 people in 2025, up 12.8% since 2020, faster than the U.S. (+3.1%). It has 55,248 households. Against the 2015–2019 survey, median household income rose 31.7%, before inflation.
How much do households in the Sherman-Denison, TX metro area spend?
Households in the Sherman-Denison metro area spend about $828.1M a year on rent and homeowner costs, $331M on groceries and $205.6M on food away from home. Relative to the U.S., household spending in the Sherman-Denison metro area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Which business types have the highest market scores in the Sherman-Denison, TX metro area?
Of the business types scored in the Sherman-Denison metro area, grocery stores (86), property management companies (83) and house cleaning businesses (81) have the highest Groundwork market scores. For grocery stores, that ranks #13 of 387 scored metro areas.
How does the Sherman-Denison, TX metro area compare with the U.S.?
Median household income in the Sherman-Denison metro area is $72,182, 11% below the U.S. median of $80,734. The population rose 12.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $248,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (67% above the U.S. rate) and lowest for grocery stores (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Sherman-Denison metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sherman-Denison metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sherman-Denison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.