Groundwork

Real estate · Metro area · Texas

Real estate agents and brokers in the Sherman-Denison, TX metro area

Competitor counts, household spending and official business counts for real estate agents and brokers in the Sherman-Denison, TX metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #108 of 387 scored metro areas
#7 of 26 scored metro areas based in Texas

Listings
145
7 chain locations (5%)
Official establishments
45
+60.7% since 2019
Household spending a year
$828.1M
On rent and homeowner costs · $14,989 a household
Housing spending per listing (U.S. = 100)
105
5% above the U.S.
Listings per 10k households
26.2
14% below the U.S.
Population, 2025
153,613
+12.8% since 2020

See the real estate agents and brokers around any address in the Sherman-Denison metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 145 real estate agents and brokers in the Sherman-Denison metro area. Of those, 7 are chain locations, or 5%, against 4% across the U.S. Per 10,000 households, that is 26.2, 14% below the U.S. rate of 30.6.

At $14,989 per household (10% below the U.S. average), households in the Sherman-Denison metro area spend about $828.1M a year on rent and homeowner costs. Housing spending per office is 5% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

In 2023, official counts showed 45 businesses with payroll in the Sherman-Denison metro area classed as offices of real estate agents and brokers, up 60.7% from 2019. That is one for every 1,228 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $85K has gone to businesses classed as offices of real estate agents and brokers in the Sherman-Denison metro area.

Population estimates put the population change in the Sherman-Denison metro area from 2020 to 2025 at +12.8%, faster than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in the Sherman-Denison metro area is 58 (upper middle), #108 of 387 scored metro areas and #7 of 26 scored metro areas based in Texas.

How the Sherman-Denison metro area compares

The same measures for Texas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Sherman-Denison, TX metro area compared with Texas and the U.S.
MeasureSherman-Denison metro areaTexasU.S.
Listings per 10k households26.229.730.6
Housing spending per listing (U.S. = 100)10597100
Households per official establishment1,228964788
Official establishment growth, 2019–2023+60.7%+32.0%+20.1%
Population growth, 2020–2025+12.8%+8.5%+3.1%
Spending per household on rent and homeowner costs$14,989$15,682$16,661
Median household income$72,182$78,476$80,734
Groundwork market score5852

Official counts and lending

Businesses

Official establishments, 2019 to 2023
45+60.7% over the period
Employees, 2023
62
Annual payroll, 2023
$3.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1457 chain locations
Listings at the U.S. rate for this spending
152The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$85K

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Sherman-Denison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sherman-Denison metro area

Population, 2025 estimate
153,613+12.8% since 2020
Households
55,248
Median age
39.6
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
933 sq. mi.
People per square mile
154
Median household income
$72,182+31.7% vs. 2015–2019, before inflation
Average household income
$98,000
Median home value
$248,400
Jobs located here
48,982
Daytime population
126,889Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sherman-Denison metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Texas

Every Texas market ranked →

The highest-scoring metro areas in Texas for real estate agents and brokers, numbered among those based in Texas, with the Sherman-Denison metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Odessa, TX829114.1193+5.0%#3 of 387
2Beaumont-Port Arthur, TX6726617.8149+0.5%#51 of 387
3Midland, TX6716623.8129+9.8%#53 of 387
4Laredo, TX6615819.4132+5.2%#56 of 387
5McAllen-Edinburg-Mission, TX6053819.9123+5.6%#90 of 387
6Longview, TX5923822.0119+3.8%#95 of 387
7Sherman-Denison, TX5814526.2105+12.8%#108 of 387
8Victoria, TX579023.9111+1.6%#121 of 387
9Houston-Pasadena-The Woodlands, TX547,95029.999+10.3%#143 of 387
10Wichita Falls, TX5311620.4128+0.7%#150 of 387

Other business types in the Sherman-Denison metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Sherman-Denison, TX metro area?

There are 145 real estate agents and brokers on map listings in the Sherman-Denison metro area as of September 2026. 7 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 45 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 60.7% from 2019.

How much do households in the Sherman-Denison, TX metro area spend on rent and homeowner costs?

About $828.1M a year, or $14,989 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). For the 145 real estate agents and brokers on map listings, housing spending per office is 5% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 55,248 households in the Sherman-Denison metro area and national spending patterns by income.

How does the Sherman-Denison, TX metro area compare with the U.S. for real estate agents and brokers?

The Sherman-Denison metro area has 26.2 real estate agents and brokers per 10,000 households, 14% below the U.S. rate of 30.6. The index of housing spending per office is 105, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Sherman-Denison metro area would have about 152, against 145 on map listings. There is one business with payroll in the industry for every 1,228 households, against one for every 788 across the U.S. The official count rose 60.7% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Sherman-Denison, TX metro area growing?

Population estimates put the Sherman-Denison metro area at 153,613 people in 2025, up 12.8% since 2020, faster than the U.S. (+3.1%). It has 55,248 households. The median household income in the Sherman-Denison metro area is $72,182 a year, 11% below the U.S. median of $80,734. That rose 31.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sherman-Denison metro area scores 58 for real estate agents and brokers (upper middle), #108 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sherman-Denison metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Sherman-Denison metro area

Screening a site or an acquisition in the Sherman-Denison metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.