Beauty and personal care · Metro area · Texas
Barbershops in the Sherman-Denison, TX metro area
How the Sherman-Denison, TX metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #115 of 387 scored metro areas
#2 of 26 scored metro areas based in Texas
- Listings
- 24
- 1 chain location (4%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $49M
- On personal care products and services · $887 a household
- Spending per listing
- $2M
- 8% above the U.S.
- Listings per 10k households
- 4.3
- 19% below the U.S.
- Population, 2025
- 153,613
- +12.8% since 2020
See the barbershops around any address in the Sherman-Denison metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $887 per household (12% below the U.S. average), households in the Sherman-Denison metro area spend about $49M a year on personal care products and services. Spread across 24 barbershops, that is $2M per shop, 8% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 24 barbershops on map listings in the Sherman-Denison metro area as of September 2026. One of them (4%) is a chain location, against 12% across the U.S. That comes to 4.3 for every 10,000 households, 19% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Sherman-Denison metro area, since they leave out counts under 3. Official counts list 47 one-person businesses without payroll.
Between 2020 and 2025, the population of the Sherman-Denison metro area grew 12.8%, faster than the U.S. (+3.1%). The Sherman-Denison metro area scores 60 (upper middle) on the Groundwork market score for barbershops, ranking #115 of 387 scored metro areas and #2 of 26 scored metro areas based in Texas.
How the Sherman-Denison metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sherman-Denison metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 6.9 | 5.3 |
| Spending per listing | $2M | $1.4M | $1.9M |
| Households per official establishment | n/a | 18,170 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +65.8% | +28.5% |
| Population growth, 2020–2025 | +12.8% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $887 | $937 | $1,005 |
| Median household income | $72,182 | $78,476 | $80,734 |
| Groundwork market score | 60 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 47Businesses with no payroll
- Map listings, September 2026
- 241 chain location
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Sherman-Denison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sherman-Denison metro area
- Population, 2025 estimate
- 153,613+12.8% since 2020
- Households
- 55,248
- Median age
- 39.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 154
- Median household income
- $72,182+31.7% vs. 2015–2019, before inflation
- Average household income
- $98,000
- Median home value
- $248,400
- Jobs located here
- 48,982
- Daytime population
- 126,889Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sherman-Denison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for barbershops, numbered among those based in Texas, with the Sherman-Denison metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 64 | 488 | 4.9 | $2.2M | +14.0% | #87 of 387 |
| 2Sherman-Denison, TX | 60 | 24 | 4.3 | $2M | +12.8% | #115 of 387 |
| 3Midland, TX | 57 | 45 | 6.5 | $1.6M | +9.8% | #136 of 387 |
| 4Houston-Pasadena-The Woodlands, TX | 53 | 1,916 | 7.2 | $1.3M | +10.3% | #171 of 387 |
| 5College Station-Bryan, TX | 51 | 58 | 5.5 | $1.5M | +6.9% | #188 of 387 |
| 6Dallas-Fort Worth-Arlington, TX | 46 | 1,987 | 6.9 | $1.5M | +10.6% | #239 of 387 |
| 7Killeen-Temple, TX | 46 | 148 | 8.3 | $1M | +7.2% | #242 of 387 |
| 8Waco, TX | 45 | 54 | 4.9 | $1.8M | +4.2% | #247 of 387 |
| 9Amarillo, TX | 40 | 72 | 7.0 | $1.2M | +2.7% | #285 of 387 |
| 10San Antonio-New Braunfels, TX | 39 | 723 | 7.5 | $1.2M | +9.5% | #293 of 387 |
Other business types in the Sherman-Denison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons53
- Barbershops60
- Nail salons60
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Sherman-Denison, TX metro area?
As of September 2026, map listings count 24 barbershops in the Sherman-Denison metro area. One of them (4%) is a chain location. The listings count barbershops. No official count is published for barber shops in the Sherman-Denison metro area: counts under 3 are left out. Official counts also show 47 one-person businesses without payroll.
How much do households in the Sherman-Denison, TX metro area spend on personal care products and services?
About $49M a year, or $887 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 24 barbershops on map listings, it comes to $2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 55,248 households in the Sherman-Denison metro area and national spending patterns by income.
How does the Sherman-Denison, TX metro area compare with the U.S. for barbershops?
The Sherman-Denison metro area has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $2M, 8% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Sherman-Denison metro area would have about 26, against 24 on map listings.
How fast is the Sherman-Denison, TX metro area growing?
Population estimates put the Sherman-Denison metro area at 153,613 people in 2025, up 12.8% since 2020, faster than the U.S. (+3.1%). It has 55,248 households. The median household income in the Sherman-Denison metro area is $72,182 a year, 11% below the U.S. median of $80,734. That rose 31.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sherman-Denison metro area scores 60 for barbershops (upper middle), #115 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sherman-Denison metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Sherman-Denison metro area
Screening a site or an acquisition in the Sherman-Denison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sherman-Denison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.