County profile · Texas
Grayson County, TX market data
How Grayson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 153,613
- +12.8% since 2020
- Households
- 55,248
- Median household income
- $72,182
- +31.7% vs. 2015–2019, before inflation
- Median home value
- $248,400
- Jobs located here
- 48,982
- Highest market score
- 88
- Grocery stores, #70 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Grayson County by name and distance, and the households and spending within reach. Or open the report at the center of Grayson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Grayson County has an estimated 153,613 people and 55,248 households. Population estimates show Grayson County grew 12.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Grayson County is $72,182, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
Relative to the U.S., household spending in Grayson County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Of the business types scored in Grayson County, grocery stores (88), house cleaning businesses (80) and property management companies (79) have the highest Groundwork market scores. For grocery stores, that ranks #70 of 2,070 scored counties.
Grayson County is part of the Sherman-Denison metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (67% above the U.S. rate) and lowest for grocery stores (41% below the U.S. rate).
All 56 business types in Grayson County
Highest Groundwork market score first. Each score compares Grayson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 88 | #70 of 2,070 | 22 | 4.0 | $15M | 162 | 11 |
| House cleaning | 80 | #38 of 847 | 12 | 2.2 | $6.7M | 105 | 12 |
| Property management | 79 | #36 of 910 | 6 | 1.1 | Index only | 248 | 18 |
| Car washes and detailing | 74 | #145 of 1,451 | 20 | 3.6 | $2.6M | 105 | 5 |
| Landscaping and lawn care | 72 | #213 of 1,493 | 35 | 6.3 | $2.3M | 79 | 35 |
| Pet stores | 71 | #150 of 974 | 7 | 1.3 | $7M | 155 | 6 |
| Pet grooming and boarding | 71 | #218 of 1,461 | 21 | 3.8 | $2.3M | 92 | 11 |
| Lawn, cleaning and pest control | 69 | #261 of 1,771 | 58 | 10.5 | $1.4M | 83 | 52 |
| Grocery and convenience stores | 69 | #482 of 2,402 | 111 | 20.1 | $3M | 88 | 32 |
| Mortgage brokers and lenders | 67 | #154 of 887 | 20 | 3.6 | Index only | 106 | 4 |
| Physical therapy | 67 | #289 of 1,422 | 26 | 4.7 | $2.3M | 97 | 10 |
| Pest control | 66 | #151 of 699 | 11 | 2.0 | $7.3M | 72 | 5 |
| Funeral homes | 66 | #341 of 1,472 | 18 | 3.3 | $465K | 68 | 6 |
| Gas stations | 66 | #540 of 2,358 | 90 | 16.3 | $1.9M | 79 | 58 |
| Child care and preschools | 65 | #406 of 1,611 | 29 | 5.2 | $834K | 83 | 25 |
| Yoga, Pilates and fitness studios | 64 | #164 of 777 | 10 | 1.8 | $3.9M | 96 | 9 |
| Nail salons | 63 | #338 of 1,328 | 32 | 5.8 | $1.5M | 92 | 4 |
| Optometrists and eye care | 63 | #346 of 1,302 | 17 | 3.1 | $3.6M | 114 | 10 |
| Barbershops | 61 | #428 of 1,356 | 24 | 4.3 | $2M | 108 | Under 3 |
| Pet businesses | 61 | #625 of 2,200 | 67 | 12.1 | $731K | 83 | 36 |
| Insurance agencies | 61 | #769 of 2,272 | 101 | 18.3 | $1.4M | 114 | 59 |
| Gyms | 60 | #541 of 1,792 | 41 | 7.4 | $953K | 73 | 9 |
| Veterinarians | 59 | #523 of 1,485 | 23 | 4.2 | $2.1M | 78 | 19 |
| Electricians | 58 | #413 of 1,160 | 19 | 3.4 | $8.3M | 69 | 33 |
| Sit-down restaurants | 58 | #834 of 2,405 | 360 | 65.2 | $571K | 86 | 70 |
| Laundromats | 57 | #309 of 785 | 9 | 1.6 | $11.4M | 91 | Under 3 |
| Tire shops | 57 | #620 of 1,530 | 30 | 5.4 | $1.8M | 70 | 8 |
| Hair salons | 57 | #845 of 2,339 | 158 | 28.6 | $310K | 72 | 6 |
| Fast food and sandwich shops | 56 | #929 of 2,222 | 83 | 15.0 | $2.5M | 81 | 103 |
| Salons, barbers and spas | 55 | #914 of 2,385 | 283 | 51.2 | $173K | 81 | 20 |
| Convenience stores | 55 | #954 of 2,261 | 65 | 11.8 | $5.1M | 65 | 21 |
| Pizza | 54 | #875 of 2,090 | 60 | 10.9 | $3.4M | 67 | 103 |
| Restaurants and cafes | 54 | #1,033 of 2,405 | 632 | 114.4 | $325K | 88 | 212 |
| Chiropractors | 53 | #662 of 1,490 | 29 | 5.2 | $2.1M | 88 | 16 |
| Coffee shops and cafes | 53 | #917 of 2,063 | 64 | 11.6 | $3.2M | 87 | 32 |
| Martial arts and dance studios | 52 | #623 of 1,334 | 28 | 5.1 | $1.4M | 69 | 9 |
| HVAC and plumbing | 52 | #800 of 1,707 | 46 | 8.3 | $3.4M | 72 | 55 |
| Real estate agents and brokers | 52 | #964 of 2,176 | 145 | 26.2 | Index only | 105 | 45 |
| Clothing and shoe stores | 52 | #995 of 2,087 | 102 | 18.5 | $1M | 79 | 32 |
| Real estate | 52 | #1,007 of 2,229 | 175 | 31.7 | Index only | 109 | 74 |
| Clothing, shoes and laundry | 52 | #1,074 of 2,210 | 136 | 24.6 | $756K | 86 | 35 |
| Roofing and gutters | 51 | #588 of 1,177 | 33 | 6.0 | $4.8M | 57 | 10 |
| Gyms, studios and classes | 51 | #1,032 of 2,088 | 79 | 14.3 | $495K | 75 | 18 |
| Collision repair and body shops | 50 | #664 of 1,327 | 22 | 4.0 | $2.4M | 78 | 16 |
| Spas and skin care | 50 | #902 of 1,769 | 66 | 11.9 | $742K | 85 | 10 |
| Auto repair and car care | 50 | #1,256 of 2,401 | 243 | 44.0 | $217K | 81 | 77 |
| Auto repair shops | 49 | #1,259 of 2,378 | 154 | 27.9 | $342K | 77 | 51 |
| Home repair trades | 48 | #1,160 of 2,057 | 98 | 17.7 | $1.6M | 66 | 98 |
| Bakeries and dessert shops | 47 | #1,054 of 1,889 | 65 | 11.8 | $3.2M | 76 | 35 |
| Dentists and orthodontists | 44 | #1,169 of 1,886 | 61 | 11.0 | $998K | 101 | 50 |
| Oil change and quick lube | 38 | #351 of 479 | 6 | 1.1 | $8.8M | 64 | 11 |
| Primary care and pediatrics | 36 | #1,265 of 1,656 | 57 | 10.3 | $1.1M | 60 | 113 |
| Doctors, dentists and clinics | 36 | #1,869 of 2,394 | 494 | 89.4 | $123K | 81 | 199 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 79 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $34.3M | 219 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $20.3M | 83 | Under 3 |
Household spending in Grayson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $52.7M | $954 | 100 |
| Gasoline and other fuels | $169.3M | $3,065 | 118 |
| Food away from home | $205.6M | $3,721 | 91 |
| Groceries | $331M | $5,992 | 95 |
| Personal care products and services | $49M | $887 | 88 |
| Child care and other personal services | $24.2M | $438 | 75 |
| Memberships, classes and admissions | $39.1M | $707 | 72 |
| Medical and dental services | $60.9M | $1,102 | 86 |
| Pets | $49M | $887 | 97 |
| Clothing, shoes and related services | $102.8M | $1,860 | 91 |
| Vehicle insurance | $144.8M | $2,621 | 134 |
| Home repairs, maintenance and insurance | $157.9M | $2,858 | 95 |
| Lawn care, cleaning and other household services | $80.8M | $1,463 | 104 |
| Rent and homeowner costs | $828.1M | $14,989 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grayson County
- Population, 2025 estimate
- 153,613+12.8% since 2020
- Households
- 55,248
- Median age
- 39.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 154
- Median household income
- $72,182+31.7% vs. 2015–2019, before inflation
- Average household income
- $98,000
- Median home value
- $248,400
- Jobs located here
- 48,982
- Daytime population
- 126,889Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grayson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grayson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Texas 8
- Fannin County, TX37,326 people
- Cooke County, TX43,046 people
- Collin County, TX1,163,337 people
- Denton County, TX979,561 people
- Hunt County, TX108,972 people
- Rockwall County, TX123,617 people
- Delta County, TX5,438 people
- Dallas County, TX2,621,179 people
Questions
How fast is Grayson County, TX growing?
Population estimates put Grayson County at 153,613 people in 2025, up 12.8% since 2020, faster than the U.S. (+3.1%). It has 55,248 households. Median household income rose 31.7% from the 2015–2019 survey, before inflation.
How much do households in Grayson County, TX spend?
Households in Grayson County spend about $828.1M a year on rent and homeowner costs, $331M on groceries and $205.6M on food away from home. Set against the U.S., households in Grayson County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
Which business types have the highest market scores in Grayson County, TX?
The highest Groundwork market scores in Grayson County are for grocery stores (88), house cleaning businesses (80) and property management companies (79). Grayson County ranks #70 of 2,070 scored counties for grocery stores.
How does Grayson County, TX compare with the U.S.?
The median household income in Grayson County is $72,182 a year, 11% below the U.S. median of $80,734. The population rose 12.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $248,400, against $332,700 for the U.S. For its number of households, Grayson County has the most map listings, relative to the U.S., for roofing and gutter companies (67% above the U.S. rate) and the fewest for grocery stores (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Grayson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grayson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Grayson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grayson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.