Fitness and classes · County · Texas
Gyms and studios in Rusk County, TX
Competitor counts, household spending and official business counts for gyms and studios in Rusk County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #470 of 2,088 scored counties
#23 of 143 scored counties in Texas
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $11.8M
- On memberships, classes and admissions · $657 a household
- Spending per listing
- $658K
- In line with the U.S.
- Listings per 10k households
- 10.0
- 33% below the U.S.
- Population, 2025
- 54,854
- +5.0% since 2020
See the gyms and studios around any address in Rusk County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Rusk County comes to about $11.8M a year: $657 per household, 33% below the U.S. average. Spread across 18 gyms and studios, that is $658K per location, in line with the U.S. figure of $662K.
There are 18 gyms and studios on map listings in Rusk County as of September 2026. One of them (6%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 10.0, 33% below the U.S. rate of 14.9.
Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in Rusk County in 2023. That is one for every 6,009 households, against one for every 1,641 across the U.S.
Population estimates put the population change in Rusk County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Rusk County is 64 (upper middle), #470 of 2,088 scored counties and #23 of 143 scored counties in Texas. That puts it in the top quarter of counties.
How Rusk County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rusk County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 15.0 | 14.9 |
| Spending per listing | $658K | $539K | $662K |
| Households per official establishment | 6,009 | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +8.2% |
| Population growth, 2020–2025 | +5.0% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $657 | $810 | $983 |
| Median household income | $68,658 | $78,476 | $80,734 |
| Groundwork market score | 64 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $261K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Rusk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rusk County
- Population, 2025 estimate
- 54,854+5.0% since 2020
- Households
- 18,027
- Median age
- 39.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 924 sq. mi.
- People per square mile
- 57
- Median household income
- $68,658+24.3% vs. 2015–2019, before inflation
- Average household income
- $94,041
- Median home value
- $171,300
- Jobs located here
- 12,491
- Daytime population
- 43,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rusk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Rusk County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 23Rusk County, TX | 64 | 18 | 10.0 | $658K | +5.0% | #470 of 2,088 |
Other business types in Rusk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes64
- Gyms59
- Yoga, Pilates and fitness studios
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Rusk County, TX?
As of September 2026, map listings count 18 gyms and studios in Rusk County. One of them (6%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Rusk County, TX spend on memberships, classes and admissions?
About $11.8M a year, or $657 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 18 gyms and studios on map listings, it comes to $658K per location. It is estimated from the incomes of the 18,027 households in Rusk County and national spending patterns by income.
How does Rusk County, TX compare with the U.S. for gyms and studios?
Rusk County has 10.0 gyms and studios per 10,000 households, 33% below the U.S. rate of 14.9. Spending per location is $658K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 6,009 households, against one for every 1,641 across the U.S.
How fast is Rusk County, TX growing?
Population estimates put Rusk County at 54,854 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 18,027 households. The median household income in Rusk County is $68,658 a year, 15% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rusk County scores 64 for gyms and studios (upper middle), #470 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rusk County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Rusk County
Screening a site or an acquisition in Rusk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.