Beauty and personal care · County · Texas
Hair salons in Rusk County, TX
How Rusk County, TX compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #170 of 2,339 scored counties
#12 of 159 scored counties in Texas
- Listings
- 20
- 5 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $15.3M
- On personal care products and services · $850 a household
- Spending per listing
- $766K
- 78% above the U.S.
- Listings per 10k households
- 11.1
- 53% below the U.S.
- Population, 2025
- 54,854
- +5.0% since 2020
See the hair salons around any address in Rusk County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Rusk County has a Groundwork market score of 74 (upper middle): #170 of 2,339 scored counties and #12 of 159 scored counties in Texas. That puts it in the top 10% of counties for hair salons.
As of September 2026, map listings count 20 hair salons in Rusk County. 5 of them (25%) are chain locations, against 14% across the U.S. That comes to 11.1 for every 10,000 households, 53% below the U.S. rate of 23.4.
At $850 per household (15% below the U.S. average), households in Rusk County spend about $15.3M a year on personal care products and services. That works out to $766K per salon, 78% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Rusk County: counts under 3 aren’t published. Population estimates put the population change in Rusk County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%).
How Rusk County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rusk County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 26.3 | 23.4 |
| Spending per listing | $766K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +5.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $850 | $937 | $1,005 |
| Median household income | $68,658 | $78,476 | $80,734 |
| Groundwork market score | 74 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 128Businesses with no payroll
- Map listings, September 2026
- 205 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Rusk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rusk County
- Population, 2025 estimate
- 54,854+5.0% since 2020
- Households
- 18,027
- Median age
- 39.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 924 sq. mi.
- People per square mile
- 57
- Median household income
- $68,658+24.3% vs. 2015–2019, before inflation
- Average household income
- $94,041
- Median home value
- $171,300
- Jobs located here
- 12,491
- Daytime population
- 43,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rusk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Rusk County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 12Rusk County, TX | 74 | 20 | 11.1 | $766K | +5.0% | #170 of 2,339 |
Other business types in Rusk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons74
- Barbershops62
- Nail salons49
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rusk County, TX?
Rusk County has 20 hair salons on map listings as of September 2026. 5 of them (25%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Rusk County: counts under 3 are left out. Official counts also show 128 one-person businesses without payroll.
How much do households in Rusk County, TX spend on personal care products and services?
About $15.3M a year, or $850 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 20 hair salons on map listings, it comes to $766K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 18,027 households in Rusk County and national spending patterns by income.
How does Rusk County, TX compare with the U.S. for hair salons?
Rusk County has 11.1 hair salons per 10,000 households, 53% below the U.S. rate of 23.4. Spending per salon is $766K, 78% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Rusk County would have about 36, against 20 on map listings.
How fast is Rusk County, TX growing?
Population estimates put Rusk County at 54,854 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 18,027 households. The median household income in Rusk County is $68,658 a year, 15% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rusk County scores 74 for hair salons (upper middle), #170 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rusk County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rusk County
Screening a site or an acquisition in Rusk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.