County profile · Texas
Panola County, TX market data
How Panola County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,018
- +2.3% since 2020
- Households
- 8,898
- Median household income
- $64,894
- +22.5% vs. 2015–2019, before inflation
- Median home value
- $158,100
- Jobs located here
- 7,678
- Highest market score
- 80
- Lawn, cleaning and pest control, #66 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Panola County by name and distance, and the households and spending within reach. Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Panola County has an estimated 23,018 people and 8,898 households. Population estimates show Panola County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Panola County is $64,894, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
Relative to the U.S., household spending in Panola County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in Panola County, lawn care, cleaning and pest control companies (80); home repair companies (71); and insurance agencies (70) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #66 of 1,771 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
All 56 business types in Panola County
Highest Groundwork market score first. Each score compares Panola County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 80 | #66 of 1,771 | 5 | 5.6 | $2.5M | 150 | 6 |
| Home repair trades | 71 | #179 of 2,057 | 7 | 7.9 | $3.5M | 143 | 12 |
| Insurance agencies | 70 | #475 of 2,272 | 12 | 13.5 | $1.9M | 150 | 6 |
| Sit-down restaurants | 68 | #440 of 2,405 | 41 | 46.1 | $777K | 117 | 3 |
| Doctors, dentists and clinics | 66 | #490 of 2,394 | 36 | 40.5 | $264K | 173 | 6 |
| Real estate | 65 | #382 of 2,229 | 15 | 16.9 | Index only | 199 | 7 |
| Restaurants and cafes | 65 | #575 of 2,405 | 76 | 85.4 | $419K | 113 | 26 |
| Real estate agents and brokers | 64 | #398 of 2,176 | 15 | 16.9 | Index only | 158 | 3 |
| Gyms, studios and classes | 62 | #516 of 2,088 | 7 | 7.9 | $858K | 130 | Under 3 |
| Hair salons | 62 | #578 of 2,339 | 13 | 14.6 | $583K | 135 | Under 3 |
| Fast food and sandwich shops | 60 | #745 of 2,222 | 10 | 11.2 | $3.2M | 104 | 15 |
| Salons, barbers and spas | 58 | #755 of 2,385 | 29 | 32.6 | $261K | 123 | 4 |
| Primary care and pediatrics | 56 | #660 of 1,656 | 6 | 6.7 | $1.6M | 89 | 3 |
| Spas and skin care | 53 | #766 of 1,769 | 6 | 6.7 | $1.3M | 144 | Under 3 |
| Pet businesses | 53 | #963 of 2,200 | 12 | 13.5 | $639K | 73 | Under 3 |
| Dentists and orthodontists | 52 | #854 of 1,886 | 7 | 7.9 | $1.4M | 138 | Under 3 |
| Auto repair shops | 51 | #1,163 of 2,378 | 22 | 24.7 | $374K | 84 | 5 |
| Gyms | 50 | #915 of 1,792 | 5 | 5.6 | $1.2M | 92 | Under 3 |
| Grocery stores | 44 | #1,236 of 2,070 | 8 | 9.0 | $6.5M | 70 | 4 |
| Clothing and shoe stores | 44 | #1,276 of 2,087 | 16 | 18.0 | $1M | 80 | 5 |
| Child care and preschools | 43 | #1,020 of 1,611 | 6 | 6.7 | $626K | 63 | 5 |
| Clothing, shoes and laundry | 43 | #1,397 of 2,210 | 23 | 25.8 | $703K | 80 | 5 |
| Grocery and convenience stores | 43 | #1,503 of 2,402 | 30 | 33.7 | $1.7M | 51 | 5 |
| Auto repair and car care | 43 | #1,529 of 2,401 | 39 | 43.8 | $211K | 78 | 11 |
| Funeral homes | 41 | #960 of 1,472 | 5 | 5.6 | $273K | 40 | Under 3 |
| Gas stations | 40 | #1,614 of 2,358 | 25 | 28.1 | $1.1M | 44 | 10 |
| Coffee shops and cafes | 37 | #1,520 of 2,063 | 10 | 11.2 | $3.2M | 86 | 7 |
| Barbershops | 36 | #1,004 of 1,356 | 5 | 5.6 | $1.5M | 80 | Under 3 |
| Convenience stores | 35 | #1,657 of 2,261 | 16 | 18.0 | $3.2M | 41 | Under 3 |
| Bakeries and dessert shops | 29 | #1,657 of 1,889 | 12 | 13.5 | $2.7M | 64 | 7 |
| Tire shops | 26 | #1,317 of 1,530 | 8 | 9.0 | $1M | 41 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.5 | $2.1M | 67 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.5 | $1.9M | 113 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.5 | $1.9M | 75 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.4 | $3.2M | 132 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.4 | $8.1M | 68 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.4 | $3.2M | 101 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 3.4 | $10.6M | 209 | 15 |
| Veterinarians | Not scored | Not scored | 3 | 3.4 | $2.6M | 94 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.2 | $4.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.2 | $8.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.2 | $6.3M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.2 | $12.2M | Too few | 12 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.2 | $6.3M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 2.2 | $8.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.2 | $3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.2 | $4.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.2 | $12.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $12.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $7.7M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.1 | $9.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Panola County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.2M | $924 | 96 |
| Gasoline and other fuels | $26.5M | $2,977 | 115 |
| Food away from home | $31.8M | $3,579 | 88 |
| Groceries | $51.8M | $5,820 | 92 |
| Personal care products and services | $7.6M | $851 | 85 |
| Child care and other personal services | $3.8M | $422 | 73 |
| Memberships, classes and admissions | $6M | $675 | 69 |
| Medical and dental services | $9.5M | $1,066 | 83 |
| Pets | $7.7M | $861 | 95 |
| Clothing, shoes and related services | $16.2M | $1,818 | 88 |
| Vehicle insurance | $22.6M | $2,538 | 130 |
| Home repairs, maintenance and insurance | $24.4M | $2,740 | 91 |
| Lawn care, cleaning and other household services | $12.6M | $1,419 | 100 |
| Rent and homeowner costs | $129.2M | $14,525 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Panola County
- Population, 2025 estimate
- 23,018+2.3% since 2020
- Households
- 8,898
- Median age
- 41.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 811 sq. mi.
- People per square mile
- 28
- Median household income
- $64,894+22.5% vs. 2015–2019, before inflation
- Average household income
- $90,837
- Median home value
- $158,100
- Jobs located here
- 7,678
- Daytime population
- 21,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Panola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Texas 8
- Shelby County, TX24,155 people
- Harrison County, TX70,155 people
- Rusk County, TX52,842 people
- Gregg County, TX125,480 people
- Nacogdoches County, TX65,162 people
- Marion County, TX9,737 people
- Upshur County, TX42,567 people
- San Augustine County, TX7,874 people
Questions
How fast is Panola County, TX growing?
Population estimates put Panola County at 23,018 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 8,898 households. Median household income rose 22.5% from the 2015–2019 survey, before inflation.
How much do households in Panola County, TX spend?
Households in Panola County spend about $129.2M a year on rent and homeowner costs, $51.8M on groceries and $31.8M on food away from home. Set against the U.S., households in Panola County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in Panola County, TX?
The highest Groundwork market scores in Panola County are for lawn care, cleaning and pest control companies (80); home repair companies (71); and insurance agencies (70). Panola County ranks #66 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Panola County, TX compare with the U.S.?
The median household income in Panola County is $64,894 a year, 20% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,100, against $332,700 for the U.S. For its number of households, Panola County has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Panola County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Panola County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Panola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.