County profile · Texas
Cherokee County, TX market data
How Cherokee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 53,337
- +5.4% since 2020
- Households
- 18,185
- Median household income
- $61,261
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $169,300
- Jobs located here
- 14,759
- Highest market score
- 81
- Lawn, cleaning and pest control, #53 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Cherokee County by name and distance, and the households and spending within reach. Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cherokee County has an estimated 53,337 people and 18,185 households. Between 2020 and 2025, the population of Cherokee County grew 5.4%, faster than the U.S. (+3.1%). Median household income in Cherokee County is $61,261, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
Relative to the U.S., household spending in Cherokee County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Cherokee County, lawn care, cleaning and pest control companies (81); salons, barbers and spas (73); and pizza places (72) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #53 of 1,771 scored counties.
Cherokee County is part of the Jacksonville area. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for real estate agents and brokers (52% below the U.S. rate).
All 56 business types in Cherokee County
Highest Groundwork market score first. Each score compares Cherokee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 81 | #53 of 1,771 | 10 | 5.5 | $2.5M | 146 | 14 |
| Salons, barbers and spas | 73 | #217 of 2,385 | 45 | 24.7 | $328K | 154 | 3 |
| Pizza | 72 | #245 of 2,090 | 9 | 4.9 | $6.9M | 135 | 28 |
| HVAC and plumbing | 71 | #190 of 1,707 | 8 | 4.4 | $6M | 125 | 12 |
| Pet businesses | 71 | #261 of 2,200 | 18 | 9.9 | $810K | 92 | 6 |
| Insurance agencies | 71 | #438 of 2,272 | 23 | 12.6 | $2M | 163 | 17 |
| Landscaping and lawn care | 70 | #248 of 1,493 | 8 | 4.4 | $3.1M | 105 | 14 |
| Hair salons | 70 | #278 of 2,339 | 22 | 12.1 | $672K | 156 | Under 3 |
| Real estate agents and brokers | 68 | #281 of 2,176 | 27 | 14.8 | Index only | 173 | 7 |
| Nail salons | 67 | #206 of 1,328 | 5 | 2.7 | $3M | 177 | Under 3 |
| Dentists and orthodontists | 67 | #350 of 1,886 | 12 | 6.6 | $1.5M | 157 | 8 |
| Clothing, shoes and laundry | 67 | #466 of 2,210 | 26 | 14.3 | $1.2M | 137 | 4 |
| Spas and skin care | 66 | #325 of 1,769 | 9 | 4.9 | $1.6M | 188 | Under 3 |
| Chiropractors | 65 | #323 of 1,490 | 5 | 2.7 | $3.7M | 155 | Under 3 |
| Primary care and pediatrics | 65 | #363 of 1,656 | 6 | 3.3 | $3.1M | 173 | 20 |
| Child care and preschools | 65 | #399 of 1,611 | 7 | 3.8 | $989K | 99 | 8 |
| Home repair trades | 64 | #410 of 2,057 | 19 | 10.4 | $2.5M | 103 | 23 |
| Real estate | 64 | #421 of 2,229 | 34 | 18.7 | Index only | 173 | 14 |
| Clothing and shoe stores | 63 | #592 of 2,087 | 22 | 12.1 | $1.4M | 112 | 4 |
| Collision repair and body shops | 61 | #424 of 1,327 | 6 | 3.3 | $2.8M | 91 | 3 |
| Auto repair shops | 60 | #748 of 2,378 | 42 | 23.1 | $400K | 90 | 4 |
| Doctors, dentists and clinics | 60 | #755 of 2,394 | 81 | 44.5 | $228K | 150 | 28 |
| Optometrists and eye care | 59 | #436 of 1,302 | 5 | 2.7 | $3.7M | 118 | Under 3 |
| Grocery stores | 59 | #735 of 2,070 | 14 | 7.7 | $7.4M | 79 | 5 |
| Martial arts and dance studios | 58 | #437 of 1,334 | 5 | 2.7 | $2.2M | 109 | Under 3 |
| Auto repair and car care | 57 | #904 of 2,401 | 74 | 40.7 | $227K | 84 | 13 |
| Veterinarians | 55 | #611 of 1,485 | 6 | 3.3 | $2.4M | 89 | 6 |
| Sit-down restaurants | 54 | #1,011 of 2,405 | 94 | 51.7 | $657K | 99 | 24 |
| Restaurants and cafes | 54 | #1,030 of 2,405 | 172 | 94.6 | $359K | 97 | 61 |
| Property management | 53 | #394 of 910 | 6 | 3.3 | Index only | 76 | 4 |
| Funeral homes | 53 | #648 of 1,472 | 9 | 4.9 | $321K | 47 | 3 |
| Fast food and sandwich shops | 50 | #1,154 of 2,222 | 27 | 14.8 | $2.3M | 75 | 28 |
| Roofing and gutters | 49 | #626 of 1,177 | 8 | 4.4 | $6M | 70 | 3 |
| Car washes and detailing | 49 | #755 of 1,451 | 8 | 4.4 | $2.1M | 83 | Under 3 |
| Coffee shops and cafes | 49 | #1,060 of 2,063 | 18 | 9.9 | $3.4M | 93 | 9 |
| Gyms, studios and classes | 48 | #1,173 of 2,088 | 18 | 9.9 | $610K | 92 | Under 3 |
| Barbershops | 47 | #781 of 1,356 | 8 | 4.4 | $1.8M | 98 | Under 3 |
| Grocery and convenience stores | 47 | #1,335 of 2,402 | 44 | 24.2 | $2.3M | 69 | 13 |
| Gas stations | 44 | #1,451 of 2,358 | 47 | 25.8 | $1.2M | 49 | 24 |
| Bakeries and dessert shops | 42 | #1,228 of 1,889 | 20 | 11.0 | $3.1M | 75 | 9 |
| Convenience stores | 41 | #1,455 of 2,261 | 23 | 12.6 | $4.5M | 57 | 8 |
| Tire shops | 40 | #1,036 of 1,530 | 15 | 8.2 | $1.1M | 45 | 3 |
| Gyms | 36 | #1,357 of 1,792 | 13 | 7.1 | $845K | 65 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.2 | $3.6M | 143 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.6 | $15.9M | 132 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.6 | $10.4M | 83 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $5.6M | 41 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.1 | $12.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $7.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.5 | $18.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cherokee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.8M | $923 | 96 |
| Gasoline and other fuels | $55M | $3,025 | 117 |
| Food away from home | $61.8M | $3,396 | 83 |
| Groceries | $103M | $5,666 | 90 |
| Personal care products and services | $14.8M | $813 | 81 |
| Child care and other personal services | $6.9M | $381 | 66 |
| Memberships, classes and admissions | $11M | $604 | 61 |
| Medical and dental services | $18.5M | $1,017 | 79 |
| Pets | $14.6M | $801 | 88 |
| Clothing, shoes and related services | $31.3M | $1,719 | 84 |
| Vehicle insurance | $47M | $2,585 | 132 |
| Home repairs, maintenance and insurance | $47.6M | $2,618 | 87 |
| Lawn care, cleaning and other household services | $24.6M | $1,351 | 96 |
| Rent and homeowner costs | $254.8M | $14,009 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cherokee County
- Population, 2025 estimate
- 53,337+5.4% since 2020
- Households
- 18,185
- Median age
- 39.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 1,053 sq. mi.
- People per square mile
- 49
- Median household income
- $61,261+27.1% vs. 2015–2019, before inflation
- Average household income
- $81,667
- Median home value
- $169,300
- Jobs located here
- 14,759
- Daytime population
- 45,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cherokee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Cherokee County, TX growing?
Population estimates put Cherokee County at 53,337 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Median household income rose 27.1% from the 2015–2019 survey, before inflation.
How much do households in Cherokee County, TX spend?
Households in Cherokee County spend about $254.8M a year on rent and homeowner costs, $103M on groceries and $61.8M on food away from home. Set against the U.S., households in Cherokee County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Cherokee County, TX?
The highest Groundwork market scores in Cherokee County are for lawn care, cleaning and pest control companies (81); salons, barbers and spas (73); and pizza places (72). Cherokee County ranks #53 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Cherokee County, TX compare with the U.S.?
The median household income in Cherokee County is $61,261 a year, 24% below the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,300, against $332,700 for the U.S. For its number of households, Cherokee County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Cherokee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cherokee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cherokee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.