Real estate · County · Texas
Real estate businesses in Rusk County, TX
The real estate businesses in Rusk County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #35 of 2,229 scored counties
#5 of 156 scored counties in Texas
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $261M
- On rent and homeowner costs · $14,477 a household
- Housing spending per listing (U.S. = 100)
- 502
- 5 times the U.S.
- Listings per 10k households
- 6.7
- 83% below the U.S.
- Population, 2025
- 54,854
- +5.0% since 2020
See the real estate businesses around any address in Rusk County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rusk County scores 79 (high) on the Groundwork market score for real estate businesses, ranking #35 of 2,229 scored counties and #5 of 156 scored counties in Texas. That puts it in the top 10% of counties for real estate businesses.
Map listings as of September 2026 show 12 real estate businesses in Rusk County. One of them (8%) is a chain location, against 6% across the U.S. That is 6.7 per 10,000 households, 83% below the U.S. rate of 38.5.
At $14,477 per household (13% below the U.S. average), households in Rusk County spend about $261M a year on rent and homeowner costs. Housing spending per office is 5 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 15 businesses with payroll in Rusk County classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 1,202 households, against one for every 414 across the U.S. Population estimates show Rusk County grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%).
How Rusk County compares
The same measures for Texas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rusk County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 37.1 | 38.5 |
| Housing spending per listing (U.S. = 100) | 502 | 98 | 100 |
| Households per official establishment | 1,202 | 473 | 414 |
| Official establishment growth, 2019–2023 | n/a | +23.6% | +15.8% |
| Population growth, 2020–2025 | +5.0% | +8.5% | +3.1% |
| Spending per household on rent and homeowner costs | $14,477 | $15,682 | $16,661 |
| Median household income | $68,658 | $78,476 | $80,734 |
| Groundwork market score | 79 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 15
- Employees, 2023
- 27
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 125Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 60The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rusk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rusk County
- Population, 2025 estimate
- 54,854+5.0% since 2020
- Households
- 18,027
- Median age
- 39.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 924 sq. mi.
- People per square mile
- 57
- Median household income
- $68,658+24.3% vs. 2015–2019, before inflation
- Average household income
- $94,041
- Median home value
- $171,300
- Jobs located here
- 12,491
- Daytime population
- 43,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rusk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Texas
Every Texas market ranked →The highest-scoring counties in Texas for real estate businesses, numbered among those based in Texas, with Rusk County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Liberty County, TX | 86 | 41 | 13.1 | 258 | +31.3% | #4 of 2,229 |
| 2San Jacinto County, TX | 83 | 11 | 10.1 | 321 | +7.1% | #11 of 2,229 |
| 3Chambers County, TX | 83 | 29 | 16.8 | 237 | +22.6% | #12 of 2,229 |
| 4Burleson County, TX | 80 | 12 | 15.2 | 222 | +16.2% | #29 of 2,229 |
| 5Rusk County, TX | 79 | 12 | 6.7 | 502 | +5.0% | #35 of 2,229 |
| 6Jackson County, TX | 79 | 5 | 8.3 | 400 | +2.6% | #40 of 2,229 |
| 7Jones County, TX | 78 | 5 | 8.5 | 378 | +6.1% | #51 of 2,229 |
| 8Waller County, TX | 78 | 26 | 14.2 | 264 | +21.9% | #57 of 2,229 |
| 9Clay County, TX | 77 | 6 | 14.0 | 252 | +5.0% | #72 of 2,229 |
| 10Fannin County, TX | 76 | 23 | 18.0 | 192 | +9.2% | #92 of 2,229 |
Other business types in Rusk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Rusk County, TX?
There are 12 real estate businesses on map listings in Rusk County as of September 2026. One of them (8%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 15 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 125 one-person businesses without payroll.
How much do households in Rusk County, TX spend on rent and homeowner costs?
About $261M a year, or $14,477 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 12 real estate businesses on map listings, housing spending per office is 5 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 18,027 households in Rusk County and national spending patterns by income.
How does Rusk County, TX compare with the U.S. for real estate businesses?
Rusk County has 6.7 real estate businesses per 10,000 households, 83% below the U.S. rate of 38.5. The index of housing spending per office is 502, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Rusk County would have about 60, against 12 on map listings. There is one business with payroll in the industry for every 1,202 households, against one for every 414 across the U.S.
How fast is Rusk County, TX growing?
Population estimates put Rusk County at 54,854 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 18,027 households. The median household income in Rusk County is $68,658 a year, 15% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rusk County scores 79 for real estate businesses (high), #35 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rusk County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Rusk County
Screening a site or an acquisition in Rusk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.