Small-town market profile · Texas
Rio Grande City-Roma, TX area market data
How the Rio Grande City-Roma area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 66,319
- +0.7% since 2020
- Households
- 19,157
- Median household income
- $37,639
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $95,100
- Jobs located here
- 11,587
- Highest market score
- 70
- Real estate, #45 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Rio Grande City-Roma area by name and distance, and the households and spending within reach. Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rio Grande City-Roma area has an estimated 66,319 people and 19,157 households. Population estimates put the population change in the Rio Grande City-Roma area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). Median household income in the Rio Grande City-Roma area is $37,639, 53% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
Relative to the U.S., household spending in the Rio Grande City-Roma area runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (44).
Of the business types scored in the Rio Grande City-Roma area, real estate businesses (70), real estate agents and brokers (70) and gas stations (64) have the highest Groundwork market scores. For real estate businesses, that ranks #45 of 536 scored small-town markets.
The Rio Grande City-Roma area is made up of one county, Starr County. Against the U.S., map listings per household run highest for convenience stores (3.1 times the U.S. rate) and lowest for medical and dental practices (54% below the U.S. rate).
All 56 business types in the Rio Grande City-Roma area
Highest Groundwork market score first. Each score compares the Rio Grande City-Roma area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 70 | #45 of 536 | 9 | 4.7 | Index only | 592 | 3 |
| Real estate agents and brokers | 70 | #48 of 533 | 9 | 4.7 | Index only | 470 | 3 |
| Gas stations | 64 | #116 of 536 | 23 | 12.0 | $2.2M | 94 | 17 |
| Pet businesses | 62 | #118 of 527 | 5 | 2.6 | $2.4M | 277 | Under 3 |
| Doctors, dentists and clinics | 53 | #240 of 538 | 75 | 39.2 | $218K | 143 | 40 |
| Clothing and shoe stores | 52 | #250 of 536 | 21 | 11.0 | $1.3M | 104 | 5 |
| Dentists and orthodontists | 47 | #285 of 526 | 14 | 7.3 | $1.2M | 119 | 8 |
| Pizza | 47 | #286 of 520 | 10 | 5.2 | $5.3M | 104 | 37 |
| Clothing, shoes and laundry | 46 | #308 of 536 | 36 | 18.8 | $774K | 88 | 5 |
| Bakeries and dessert shops | 45 | #306 of 507 | 15 | 7.8 | $3.5M | 85 | 3 |
| Insurance agencies | 45 | #310 of 537 | 50 | 26.1 | $876K | 70 | 16 |
| Coffee shops and cafes | 41 | #357 of 529 | 13 | 6.8 | $4.1M | 109 | Under 3 |
| Auto repair and car care | 37 | #407 of 538 | 103 | 53.8 | $147K | 55 | 8 |
| Auto repair shops | 37 | #407 of 538 | 59 | 30.8 | $257K | 58 | 3 |
| Sit-down restaurants | 36 | #419 of 538 | 192 | 100.2 | $274K | 41 | 18 |
| Restaurants and cafes | 35 | #422 of 538 | 266 | 138.9 | $198K | 53 | 58 |
| Hair salons | 33 | #461 of 538 | 55 | 28.7 | $230K | 53 | 4 |
| Salons, barbers and spas | 33 | #467 of 538 | 101 | 52.7 | $125K | 59 | 6 |
| Spas and skin care | 31 | #434 of 504 | 13 | 6.8 | $974K | 111 | Under 3 |
| Collision repair and body shops | 26 | #346 of 387 | 7 | 3.7 | $2.2M | 70 | Under 3 |
| Primary care and pediatrics | 26 | #402 of 458 | 20 | 10.4 | $817K | 46 | 21 |
| Fast food and sandwich shops | 22 | #491 of 537 | 34 | 17.7 | $1.5M | 51 | 37 |
| Child care and preschools | 21 | #421 of 454 | 16 | 8.4 | $355K | 35 | 12 |
| Physical therapy | 20 | #376 of 400 | 10 | 5.2 | $1.6M | 68 | 11 |
| Tire shops | 19 | #405 of 431 | 12 | 6.3 | $1.3M | 50 | Under 3 |
| Grocery stores | 18 | #482 of 506 | 35 | 18.3 | $2.7M | 29 | 10 |
| Nail salons | 17 | #362 of 387 | 12 | 6.3 | $1.1M | 63 | Under 3 |
| Gyms | 15 | #488 of 506 | 19 | 9.9 | $434K | 33 | Under 3 |
| Gyms, studios and classes | 15 | #518 of 535 | 24 | 12.5 | $344K | 52 | Under 3 |
| Car washes and detailing | 14 | #430 of 441 | 20 | 10.4 | $758K | 30 | Under 3 |
| Convenience stores | 14 | #514 of 529 | 48 | 25.1 | $2M | 25 | 12 |
| Barbershops | 13 | #355 of 377 | 19 | 9.9 | $666K | 35 | Under 3 |
| Grocery and convenience stores | 13 | #523 of 538 | 89 | 46.5 | $1.1M | 31 | 22 |
| Funeral homes | Not scored | Not scored | 4 | 2.1 | $688K | 101 | 3 |
| Laundromats | Not scored | Not scored | 4 | 2.1 | $7M | 56 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.1 | $2.1M | 102 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.1 | $3.8M | 28 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $4M | 89 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.0 | $8.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $13.9M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 1.0 | $20.3M | Too few | 4 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.0 | $20.3M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.0 | $8.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $21.5M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.5 | $21.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.5 | $12.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.5 | $12.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $8.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Rio Grande City-Roma area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.2M | $791 | 83 |
| Gasoline and other fuels | $51.7M | $2,701 | 104 |
| Food away from home | $52.7M | $2,750 | 68 |
| Groceries | $94.9M | $4,954 | 78 |
| Personal care products and services | $12.7M | $661 | 66 |
| Child care and other personal services | $5.7M | $297 | 51 |
| Memberships, classes and admissions | $8.3M | $431 | 44 |
| Medical and dental services | $16.3M | $853 | 66 |
| Pets | $12.1M | $634 | 70 |
| Clothing, shoes and related services | $27.9M | $1,455 | 71 |
| Vehicle insurance | $43.8M | $2,285 | 117 |
| Home repairs, maintenance and insurance | $40.7M | $2,123 | 70 |
| Lawn care, cleaning and other household services | $21.5M | $1,125 | 80 |
| Rent and homeowner costs | $230.6M | $12,038 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Rio Grande City-Roma area
- Population, 2025 estimate
- 66,319+0.7% since 2020
- Households
- 19,157
- Median age
- 30.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,223 sq. mi.
- People per square mile
- 54
- Median household income
- $37,639+23.9% vs. 2015–2019, before inflation
- Average household income
- $58,715
- Median home value
- $95,100
- Jobs located here
- 11,587
- Daytime population
- 54,236Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rio Grande City-Roma area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Rio Grande City-Roma area 1
- Starr County, TX66,067 people
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Questions
How fast is the Rio Grande City-Roma, TX area growing?
Population estimates put the Rio Grande City-Roma area at 66,319 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 19,157 households. Median household income rose 23.9% from the 2015–2019 survey, before inflation.
How much do households in the Rio Grande City-Roma, TX area spend?
Households in the Rio Grande City-Roma area spend about $230.6M a year on rent and homeowner costs, $94.9M on groceries and $52.7M on food away from home. Set against the U.S., households in the Rio Grande City-Roma area spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (44).
Which business types have the highest market scores in the Rio Grande City-Roma, TX area?
The highest Groundwork market scores in the Rio Grande City-Roma area are for real estate businesses (70), real estate agents and brokers (70) and gas stations (64). The Rio Grande City-Roma area ranks #45 of 536 scored small-town markets for real estate businesses.
How does the Rio Grande City-Roma, TX area compare with the U.S.?
The median household income in the Rio Grande City-Roma area is $37,639 a year, 53% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $95,100, against $332,700 for the U.S. For its number of households, the Rio Grande City-Roma area has the most map listings, relative to the U.S., for convenience stores (3.1 times the U.S. rate) and the fewest for medical and dental practices (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in the Rio Grande City-Roma area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rio Grande City-Roma area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Rio Grande City-Roma area?
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The button opens the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.