Food and drink · Small-town market · Texas
Fast food and sandwich shops in the Rio Grande City-Roma, TX area
How the Rio Grande City-Roma, TX area compares with other small-town markets and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #491 of 537 scored small-town markets
#34 of 41 scored small-town markets based in Texas
- Listings
- 34
- 27 chain locations (79%)
- Official establishments
- 37
- All limited-service restaurants · −2.6% since 2019
- Household spending a year
- $52.7M
- On food away from home · $2,750 a household
- Spending per listing
- $1.5M
- 49% below the U.S.
- Listings per 10k households
- 17.7
- 33% above the U.S.
- Population, 2025
- 66,319
- +0.7% since 2020
See the fast food and sandwich shops around any address in the Rio Grande City-Roma area
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For fast food and sandwich shops, the Rio Grande City-Roma area has a Groundwork market score of 22 (low): #491 of 537 scored small-town markets and #34 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
At $2,750 per household (32% below the U.S. average), households in the Rio Grande City-Roma area spend about $52.7M a year on food away from home. Spread across 34 fast food and sandwich shops, that is $1.5M per shop, 49% below the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.
The Rio Grande City-Roma area has 34 fast food and sandwich shops on map listings as of September 2026. Chain locations make up 79% of them, against 79% across the U.S. That comes to 17.7 for every 10,000 households, 33% above the U.S. rate of 13.3.
Official counts show 37 businesses with payroll classed as limited-service restaurants in the Rio Grande City-Roma area in 2023, down 2.6% from 2019. That is one for every 518 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Population estimates put the population change in the Rio Grande City-Roma area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How the Rio Grande City-Roma area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rio Grande City-Roma area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.7 | 15.7 | 13.3 |
| Spending per listing | $1.5M | $2.5M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 518 | 451 | 478 |
| Official establishment growth, 2019–2023 | −2.6% | +9.0% | +6.1% |
| Population growth, 2020–2025 | +0.7% | +8.5% | +3.1% |
| Spending per household on food away from home | $2,750 | $3,970 | $4,070 |
| Median household income | $37,639 | $78,476 | $80,734 |
| Groundwork market score | 22 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37All limited-service restaurants · −2.6% over the period
- Employees, 2023
- 819
- Annual payroll, 2023
- $12.7M
- One-person businesses, 2023
- 23All limited-service restaurants with no payroll
- Map listings, September 2026
- 3427 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Rio Grande City-Roma area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in the Rio Grande City-Roma area
- Population, 2025 estimate
- 66,319+0.7% since 2020
- Households
- 19,157
- Median age
- 30.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,223 sq. mi.
- People per square mile
- 54
- Median household income
- $37,639+23.9% vs. 2015–2019, before inflation
- Average household income
- $58,715
- Median home value
- $95,100
- Jobs located here
- 11,587
- Daytime population
- 54,236Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rio Grande City-Roma area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for fast food and sandwich shops, numbered among those based in Texas, with the Rio Grande City-Roma area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fredericksburg, TX | 80 | 14 | 12.2 | $3.3M | +6.6% | #26 of 537 |
| 2Bonham, TX | 79 | 18 | 14.1 | $2.6M | +9.2% | #36 of 537 |
| 3Andrews, TX | 68 | 8 | 11.7 | $3.3M | +1.6% | #105 of 537 |
| 4Granbury, TX | 67 | 37 | 14.5 | $2.8M | +13.6% | #115 of 537 |
| 5Palestine, TX | 63 | 19 | 10.8 | $3M | +3.2% | #149 of 537 |
| 6Brenham, TX | 63 | 24 | 15.5 | $2.4M | +7.0% | #156 of 537 |
| 7Port Lavaca, TX | 60 | 12 | 13.8 | $2.8M | −2.3% | #178 of 537 |
| 8Jacksonville, TX | 59 | 27 | 14.8 | $2.3M | +5.4% | #194 of 537 |
| 9Bay City, TX | 58 | 21 | 13.6 | $2.5M | +0.5% | #207 of 537 |
| 10Kerrville, TX | 57 | 32 | 14.1 | $2.6M | +2.5% | #216 of 537 |
| 34Rio Grande City-Roma, TX | 22 | 34 | 17.7 | $1.5M | +0.7% | #491 of 537 |
Other business types in the Rio Grande City-Roma area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes35
- Sit-down restaurants36
- Fast food and sandwich shops22
- Pizza47
- Coffee shops and cafes41
- Bakeries and dessert shops45
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in the Rio Grande City-Roma, TX area?
Map listings as of September 2026 show 34 fast food and sandwich shops in the Rio Grande City-Roma area. 27 of them (79%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 37 businesses with payroll classed as limited-service restaurants in 2023, down 2.6% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Official counts list 23 one-person businesses without payroll.
How much do households in the Rio Grande City-Roma, TX area spend on food away from home?
About $52.7M a year, or $2,750 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 34 fast food and sandwich shops on map listings, it comes to $1.5M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 19,157 households in the Rio Grande City-Roma area and national spending patterns by income.
How does the Rio Grande City-Roma, TX area compare with the U.S. for fast food and sandwich shops?
The Rio Grande City-Roma area has 17.7 fast food and sandwich shops per 10,000 households, 33% above the U.S. rate of 13.3. Spending per shop is $1.5M, 49% below the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, the Rio Grande City-Roma area would have about 17, against 34 on map listings. There is one business with payroll in the industry for every 518 households, against one for every 478 across the U.S. The official count fell 2.6% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Rio Grande City-Roma, TX area growing?
Population estimates put the Rio Grande City-Roma area at 66,319 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 19,157 households. Median household income in the Rio Grande City-Roma area is $37,639, 53% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rio Grande City-Roma area scores 22 for fast food and sandwich shops (low), #491 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rio Grande City-Roma area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Rio Grande City-Roma area
Screening a site or an acquisition in the Rio Grande City-Roma area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.