Groundwork

Funeral services · Small-town market · Texas

Funeral homes in the Rio Grande City-Roma, TX area

Competitor counts, household spending and official business counts for funeral homes in the Rio Grande City-Roma, TX area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$2.8M
On funerals · $144 a household
Spending per listing
$688K
In line with the U.S.
Listings per 10k households
2.1
In line with the U.S.
Population, 2025
66,319
+0.7% since 2020

See the funeral homes around any address in the Rio Grande City-Roma area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 funeral homes in the Rio Grande City-Roma area. Per 10,000 households, that is 2.1, in line with the U.S. rate of 2.1.

Households in the Rio Grande City-Roma area spend about $2.8M a year on funerals, or $144 per household, in line with the U.S. average. That is about $688K of household spending for each home on map listings, in line with the U.S. figure of $679K.

The official count of businesses with payroll classed as funeral homes and funeral services in the Rio Grande City-Roma area was 3 in 2023. That is one for every 6,386 households, against one for every 8,510 across the U.S.

Between 2020 and 2025, the population of the Rio Grande City-Roma area grew 0.7%, slower than the U.S. (+3.1%). With 4 funeral homes on map listings, the Rio Grande City-Roma area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Rio Grande City-Roma area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Rio Grande City-Roma, TX area compared with Texas and the U.S.
MeasureRio Grande City-Roma areaTexasU.S.
Listings per 10k households2.11.72.1
Spending per listing$688K$693K$679K
Households per official establishment6,38611,1948,510
Official establishment growth, 2019–2023n/a−1.3%−1.7%
Population growth, 2020–2025+0.7%+8.5%+3.1%
Spending per household on funerals$144$121$143
Median household income$37,639$78,476$80,734
Groundwork market scoreNot scored61

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
15
Annual payroll, 2023
$488K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Rio Grande City-Roma area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rio Grande City-Roma area

Population, 2025 estimate
66,319+0.7% since 2020
Households
19,157
Median age
30.0
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
1,223 sq. mi.
People per square mile
54
Median household income
$37,639+23.9% vs. 2015–2019, before inflation
Average household income
$58,715
Median home value
$95,100
Jobs located here
11,587
Daytime population
54,236Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rio Grande City-Roma area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for funeral homes, numbered among those based in Texas, with the Rio Grande City-Roma area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brenham, TX8253.2$510K+7.0%#22 of 365
2Athens, TX8192.7$642K+7.5%#25 of 365
3Huntsville, TX7672.7$540K+9.5%#46 of 365
4Brownwood, TX7564.0$444K+1.7%#48 of 365
5Bonham, TX7253.9$432K+9.2%#54 of 365
6Sulphur Springs, TX6953.6$441K+6.1%#71 of 365
7Corsicana, TX6773.7$395K+8.2%#85 of 365
8Paris, TX66114.4$353K+2.6%#90 of 365
9Jacksonville, TX6394.9$321K+5.4%#103 of 365
10Palestine, TX6274.0$374K+3.2%#108 of 365
Rio Grande City-Roma, TXNot scored42.1$688K+0.7%

Other business types in the Rio Grande City-Roma area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Rio Grande City-Roma, TX area?

There are 4 funeral homes on map listings in the Rio Grande City-Roma area as of September 2026. The listings count funeral homes, mortuaries and cremation services. Official counts show 3 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Rio Grande City-Roma, TX area spend on funerals?

About $2.8M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 4 funeral homes on map listings, it comes to $688K per home. It is estimated from the incomes of the 19,157 households in the Rio Grande City-Roma area and national spending patterns by income.

How does the Rio Grande City-Roma, TX area compare with the U.S. for funeral homes?

The Rio Grande City-Roma area has 2.1 funeral homes per 10,000 households, in line with the U.S. rate of 2.1. Spending per home is $688K, in line with the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending. There is one business with payroll in the industry for every 6,386 households, against one for every 8,510 across the U.S.

How fast is the Rio Grande City-Roma, TX area growing?

Population estimates put the Rio Grande City-Roma area at 66,319 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 19,157 households. Median household income in the Rio Grande City-Roma area is $37,639, 53% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rio Grande City-Roma area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rio Grande City-Roma area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Rio Grande City-Roma area

Screening a site or an acquisition in the Rio Grande City-Roma area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.