County profile · Texas
Starr County, TX market data
Population, household spending and competition for 56 business types in Starr County, each scored against other counties.
- Population, 2025
- 66,319
- +0.7% since 2020
- Households
- 19,157
- Median household income
- $37,639
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $95,100
- Jobs located here
- 11,587
- Highest market score
- 68
- Real estate, #255 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Starr County by name and distance, and the households and spending within reach. Or open the report at the center of Starr County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,319 people live in Starr County, in 19,157 households. Population estimates show Starr County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Starr County is $37,639 a year, 53% below the U.S. median of $80,734. That rose 23.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Starr County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (44).
The highest Groundwork market scores in Starr County are for real estate businesses (68), real estate agents and brokers (67) and pet businesses (58). Starr County ranks #255 of 2,229 scored counties for real estate businesses.
Starr County is part of the Rio Grande City-Roma area. For its number of households, Starr County has the most map listings, relative to the U.S., for convenience stores (3.1 times the U.S. rate) and the fewest for medical and dental practices (54% below the U.S. rate).
All 56 business types in Starr County
Highest Groundwork market score first. Each score compares Starr County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 68 | #255 of 2,229 | 9 | 4.7 | Index only | 592 | 3 |
| Real estate agents and brokers | 67 | #289 of 2,176 | 9 | 4.7 | Index only | 470 | 3 |
| Pet businesses | 58 | #711 of 2,200 | 5 | 2.6 | $2.4M | 277 | Under 3 |
| Gas stations | 54 | #989 of 2,358 | 23 | 12.0 | $2.2M | 94 | 17 |
| Dentists and orthodontists | 46 | #1,093 of 1,886 | 14 | 7.3 | $1.2M | 119 | 8 |
| Clothing and shoe stores | 45 | #1,213 of 2,087 | 21 | 11.0 | $1.3M | 104 | 5 |
| Pizza | 43 | #1,296 of 2,090 | 10 | 5.2 | $5.3M | 104 | 37 |
| Bakeries and dessert shops | 42 | #1,221 of 1,889 | 15 | 7.8 | $3.5M | 85 | 3 |
| Doctors, dentists and clinics | 42 | #1,569 of 2,394 | 75 | 39.2 | $218K | 143 | 40 |
| Insurance agencies | 39 | #1,516 of 2,272 | 50 | 26.1 | $876K | 70 | 16 |
| Clothing, shoes and laundry | 39 | #1,554 of 2,210 | 36 | 18.8 | $774K | 88 | 5 |
| Coffee shops and cafes | 36 | #1,545 of 2,063 | 13 | 6.8 | $4.1M | 109 | Under 3 |
| Auto repair shops | 35 | #1,862 of 2,378 | 59 | 30.8 | $257K | 58 | 3 |
| Auto repair and car care | 35 | #1,872 of 2,401 | 103 | 53.8 | $147K | 55 | 8 |
| Hair salons | 32 | #1,985 of 2,339 | 55 | 28.7 | $230K | 53 | 4 |
| Sit-down restaurants | 32 | #1,987 of 2,405 | 192 | 100.2 | $274K | 41 | 18 |
| Salons, barbers and spas | 32 | #2,089 of 2,385 | 101 | 52.7 | $125K | 59 | 6 |
| Spas and skin care | 30 | #1,522 of 1,769 | 13 | 6.8 | $974K | 111 | Under 3 |
| Restaurants and cafes | 29 | #2,085 of 2,405 | 266 | 138.9 | $198K | 53 | 58 |
| Primary care and pediatrics | 24 | #1,500 of 1,656 | 20 | 10.4 | $817K | 46 | 21 |
| Collision repair and body shops | 22 | #1,217 of 1,327 | 7 | 3.7 | $2.2M | 70 | Under 3 |
| Fast food and sandwich shops | 20 | #2,060 of 2,222 | 34 | 17.7 | $1.5M | 51 | 37 |
| Child care and preschools | 19 | #1,507 of 1,611 | 16 | 8.4 | $355K | 35 | 12 |
| Physical therapy | 17 | #1,368 of 1,422 | 10 | 5.2 | $1.6M | 68 | 11 |
| Tire shops | 17 | #1,436 of 1,530 | 12 | 6.3 | $1.3M | 50 | Under 3 |
| Grocery stores | 16 | #1,948 of 2,070 | 35 | 18.3 | $2.7M | 29 | 10 |
| Nail salons | 14 | #1,272 of 1,328 | 12 | 6.3 | $1.1M | 63 | Under 3 |
| Gyms, studios and classes | 12 | #2,045 of 2,088 | 24 | 12.5 | $344K | 52 | Under 3 |
| Car washes and detailing | 11 | #1,423 of 1,451 | 20 | 10.4 | $758K | 30 | Under 3 |
| Gyms | 11 | #1,745 of 1,792 | 19 | 9.9 | $434K | 33 | Under 3 |
| Convenience stores | 11 | #2,187 of 2,261 | 48 | 25.1 | $2M | 25 | 12 |
| Grocery and convenience stores | 11 | #2,356 of 2,402 | 89 | 46.5 | $1.1M | 31 | 22 |
| Barbershops | 10 | #1,308 of 1,356 | 19 | 9.9 | $666K | 35 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.1 | $688K | 101 | 3 |
| Laundromats | Not scored | Not scored | 4 | 2.1 | $7M | 56 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.1 | $2.1M | 102 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.1 | $3.8M | 28 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $4M | 89 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.0 | $8.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $13.9M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 1.0 | $20.3M | Too few | 4 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.0 | $20.3M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.0 | $8.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $21.5M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.5 | $21.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.5 | $12.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.5 | $12.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $8.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Starr County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.2M | $791 | 83 |
| Gasoline and other fuels | $51.7M | $2,701 | 104 |
| Food away from home | $52.7M | $2,750 | 68 |
| Groceries | $94.9M | $4,954 | 78 |
| Personal care products and services | $12.7M | $661 | 66 |
| Child care and other personal services | $5.7M | $297 | 51 |
| Memberships, classes and admissions | $8.3M | $431 | 44 |
| Medical and dental services | $16.3M | $853 | 66 |
| Pets | $12.1M | $634 | 70 |
| Clothing, shoes and related services | $27.9M | $1,455 | 71 |
| Vehicle insurance | $43.8M | $2,285 | 117 |
| Home repairs, maintenance and insurance | $40.7M | $2,123 | 70 |
| Lawn care, cleaning and other household services | $21.5M | $1,125 | 80 |
| Rent and homeowner costs | $230.6M | $12,038 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Starr County
- Population, 2025 estimate
- 66,319+0.7% since 2020
- Households
- 19,157
- Median age
- 30.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,223 sq. mi.
- People per square mile
- 54
- Median household income
- $37,639+23.9% vs. 2015–2019, before inflation
- Average household income
- $58,715
- Median home value
- $95,100
- Jobs located here
- 11,587
- Daytime population
- 54,236Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Starr County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Starr County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Starr County, TX growing?
Population estimates put Starr County at 66,319 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 19,157 households. Against the 2015–2019 survey, median household income rose 23.9%, before inflation.
How much do households in Starr County, TX spend?
Households in Starr County spend about $230.6M a year on rent and homeowner costs, $94.9M on groceries and $52.7M on food away from home. Relative to the U.S., household spending in Starr County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (44).
Which business types have the highest market scores in Starr County, TX?
Of the business types scored in Starr County, real estate businesses (68), real estate agents and brokers (67) and pet businesses (58) have the highest Groundwork market scores. For real estate businesses, that ranks #255 of 2,229 scored counties.
How does Starr County, TX compare with the U.S.?
Median household income in Starr County is $37,639, 53% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $95,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3.1 times the U.S. rate) and lowest for medical and dental practices (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Starr County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Starr County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Starr County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Starr County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.