Groundwork

Clothing and laundry · Small-town market · Texas

Clothing and shoe stores in the Rio Grande City-Roma, TX area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Rio Grande City-Roma, TX area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #250 of 536 scored small-town markets
#12 of 41 scored small-town markets based in Texas

Listings
21
12 chain locations (57%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$27.9M
On clothing, shoes and related services · $1,455 a household
Spending per listing
$1.3M
4% above the U.S.
Listings per 10k households
11.0
32% below the U.S.
Population, 2025
66,319
+0.7% since 2020

See the clothing and shoe stores around any address in the Rio Grande City-Roma area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Rio Grande City-Roma area comes to about $27.9M a year: $1,455 per household, 29% below the U.S. average. That works out to $1.3M per store, 4% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 21 clothing and shoe stores on map listings in the Rio Grande City-Roma area as of September 2026. Chain locations make up 57% of them, against 44% across the U.S. Per 10,000 households, that is 11.0, 32% below the U.S. rate of 16.2.

In 2023, official counts showed 5 businesses with payroll in the Rio Grande City-Roma area classed as clothing and shoe stores. That is one for every 3,831 households, against one for every 1,273 across the U.S. Another 69 one-person businesses have no payroll, by official counts.

Population estimates put the population change in the Rio Grande City-Roma area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The Rio Grande City-Roma area scores 52 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #250 of 536 scored small-town markets and #12 of 41 scored small-town markets based in Texas.

How the Rio Grande City-Roma area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Rio Grande City-Roma, TX area compared with Texas and the U.S.
MeasureRio Grande City-Roma areaTexasU.S.
Listings per 10k households11.017.616.2
Spending per listing$1.3M$1.1M$1.3M
Households per official establishment3,8311,2331,273
Official establishment growth, 2019–2023n/a−10.6%−12.2%
Population growth, 2020–2025+0.7%+8.5%+3.1%
Spending per household on clothing, shoes and related services$1,455$1,983$2,055
Median household income$37,639$78,476$80,734
Groundwork market score5246

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
35
Annual payroll, 2023
$806K
One-person businesses, 2023
69Businesses with no payroll
Map listings, September 2026
2112 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Rio Grande City-Roma area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rio Grande City-Roma area

Population, 2025 estimate
66,319+0.7% since 2020
Households
19,157
Median age
30.0
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
1,223 sq. mi.
People per square mile
54
Median household income
$37,639+23.9% vs. 2015–2019, before inflation
Average household income
$58,715
Median home value
$95,100
Jobs located here
11,587
Daytime population
54,236Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rio Grande City-Roma area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing and shoe stores across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for clothing and shoe stores, numbered among those based in Texas, with the Rio Grande City-Roma area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jacksonville, TX702212.1$1.4M+5.4%#101 of 536
2Granbury, TX704015.7$1.3M+13.6%#102 of 536
3Bonham, TX691914.9$1.3M+9.2%#108 of 536
4Athens, TX644312.8$1.4M+7.5%#151 of 536
5Gainesville, TX642615.7$1.2M+6.5%#152 of 536
6Corsicana, TX612513.1$1.3M+8.2%#175 of 536
7Mineral Wells, TX582219.6$888K+8.2%#208 of 536
8Bay City, TX561912.3$1.4M+0.5%#221 of 536
9Huntsville, TX563413.1$1.2M+9.5%#222 of 536
10Andrews, TX551217.5$1.1M+1.6%#232 of 536
12Rio Grande City-Roma, TX522111.0$1.3M+0.7%#250 of 536

Other business types in the Rio Grande City-Roma area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Rio Grande City-Roma, TX area?

As of September 2026, map listings count 21 clothing and shoe stores in the Rio Grande City-Roma area. 12 of them (57%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 5 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 69 one-person businesses without payroll.

How much do households in the Rio Grande City-Roma, TX area spend on clothing, shoes and related services?

About $27.9M a year, or $1,455 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 21 clothing and shoe stores on map listings, it comes to $1.3M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 19,157 households in the Rio Grande City-Roma area and national spending patterns by income.

How does the Rio Grande City-Roma, TX area compare with the U.S. for clothing and shoe stores?

The Rio Grande City-Roma area has 11.0 clothing and shoe stores per 10,000 households, 32% below the U.S. rate of 16.2. Spending per store is $1.3M, 4% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Rio Grande City-Roma area would have about 22, against 21 on map listings. There is one business with payroll in the industry for every 3,831 households, against one for every 1,273 across the U.S.

How fast is the Rio Grande City-Roma, TX area growing?

Population estimates put the Rio Grande City-Roma area at 66,319 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 19,157 households. Median household income in the Rio Grande City-Roma area is $37,639, 53% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rio Grande City-Roma area scores 52 for clothing and shoe stores (upper middle), #250 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rio Grande City-Roma area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Rio Grande City-Roma area

Screening a site or an acquisition in the Rio Grande City-Roma area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rio Grande City-Roma area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.