Metro area profile · Texas
Odessa, TX metro area market data
How the Odessa metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 173,801
- +5.0% since 2020
- Households
- 64,563
- Median household income
- $71,536
- +13.6% vs. 2015–2019, before inflation
- Median home value
- $200,200
- Jobs located here
- 73,944
- Highest market score
- 90
- Landscaping and lawn care, #3 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Odessa metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Odessa metro area has an estimated 173,801 people and 64,563 households. Between 2020 and 2025, the population of the Odessa metro area grew 5.0%, faster than the U.S. (+3.1%). Median household income in the Odessa metro area is $71,536, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.6%, before inflation.
Relative to the U.S., household spending in the Odessa metro area runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Of the business types scored in the Odessa metro area, landscaping and lawn care companies (90); lawn care, cleaning and pest control companies (89); and pet businesses (86) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #3 of 385 scored metro areas.
The Odessa metro area is made up of one county, Ector County. Against the U.S., map listings per household run highest for oil change and quick-lube shops (3.1 times the U.S. rate) and lowest for landscaping and lawn care companies (60% below the U.S. rate).
All 56 business types in the Odessa metro area
Highest Groundwork market score first. Each score compares the Odessa metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 90 | #3 of 385 | 12 | 1.9 | $7.8M | 265 | 16 |
| Lawn, cleaning and pest control | 89 | #3 of 387 | 34 | 5.3 | $2.7M | 163 | 52 |
| Pet businesses | 86 | #4 of 387 | 37 | 5.7 | $1.5M | 174 | 18 |
| Veterinarians | 84 | #7 of 384 | 13 | 2.0 | $4.4M | 160 | 11 |
| Pet stores | 83 | #9 of 382 | 6 | 0.9 | $9.4M | 208 | Under 3 |
| Real estate agents and brokers | 82 | #3 of 387 | 91 | 14.1 | Index only | 193 | 17 |
| Real estate | 81 | #5 of 387 | 121 | 18.7 | Index only | 183 | 47 |
| Pet grooming and boarding | 80 | #8 of 386 | 17 | 2.6 | $3.3M | 131 | 7 |
| Dentists and orthodontists | 79 | #10 of 387 | 45 | 7.0 | $1.6M | 159 | 29 |
| Property management | 79 | #11 of 374 | 9 | 1.4 | Index only | 192 | 17 |
| Child care and preschools | 77 | #29 of 387 | 22 | 3.4 | $1.3M | 132 | 26 |
| Hair salons | 76 | #13 of 387 | 105 | 16.3 | $538K | 125 | 13 |
| Chiropractors | 75 | #24 of 386 | 18 | 2.8 | $3.9M | 164 | 8 |
| Grocery stores | 75 | #36 of 387 | 29 | 4.5 | $13.2M | 142 | 20 |
| Physical therapy | 74 | #33 of 386 | 20 | 3.1 | $3.5M | 147 | 14 |
| Pest control | 73 | #31 of 345 | 8 | 1.2 | $11.6M | 114 | 6 |
| Roofing and gutters | 73 | #32 of 381 | 21 | 3.3 | $8.6M | 102 | 3 |
| Martial arts and dance studios | 72 | #24 of 387 | 16 | 2.5 | $2.8M | 141 | 11 |
| Doctors, dentists and clinics | 71 | #51 of 387 | 369 | 57.2 | $191K | 125 | 153 |
| Gyms, studios and classes | 69 | #39 of 387 | 57 | 8.8 | $798K | 121 | 26 |
| House cleaning | 67 | #64 of 375 | 14 | 2.2 | $6.6M | 104 | 30 |
| Mortgage brokers and lenders | 66 | #54 of 373 | 17 | 2.6 | Index only | 144 | Under 3 |
| Coffee shops and cafes | 66 | #70 of 387 | 52 | 8.1 | $4.6M | 124 | 32 |
| HVAC and plumbing | 65 | #71 of 387 | 39 | 6.0 | $4.6M | 97 | 44 |
| Pizza | 63 | #100 of 387 | 28 | 4.3 | $8.5M | 168 | 146 |
| Home repair trades | 62 | #104 of 387 | 80 | 12.4 | $2.3M | 93 | 92 |
| Insurance agencies | 59 | #134 of 387 | 112 | 17.3 | $1.4M | 109 | 65 |
| Gyms | 56 | #133 of 387 | 39 | 6.0 | $1.2M | 90 | 15 |
| Salons, barbers and spas | 56 | #135 of 387 | 281 | 43.5 | $201K | 95 | 36 |
| Spas and skin care | 52 | #179 of 387 | 72 | 11.2 | $785K | 90 | 8 |
| Sit-down restaurants | 51 | #184 of 387 | 393 | 60.9 | $607K | 91 | 97 |
| Grocery and convenience stores | 50 | #203 of 387 | 137 | 21.2 | $2.8M | 83 | 32 |
| Restaurants and cafes | 48 | #204 of 387 | 685 | 106.1 | $348K | 94 | 278 |
| Primary care and pediatrics | 48 | #218 of 387 | 42 | 6.5 | $1.7M | 94 | 87 |
| Optometrists and eye care | 47 | #233 of 386 | 24 | 3.7 | $2.9M | 94 | 10 |
| Funeral homes | 45 | #209 of 377 | 11 | 1.7 | $518K | 76 | 4 |
| Fast food and sandwich shops | 44 | #233 of 387 | 89 | 13.8 | $2.7M | 88 | 146 |
| Electricians | 44 | #244 of 383 | 20 | 3.1 | $9M | 75 | 45 |
| Bakeries and dessert shops | 43 | #261 of 387 | 69 | 10.7 | $3.5M | 83 | 41 |
| Convenience stores | 42 | #252 of 387 | 89 | 13.8 | $4.3M | 55 | 12 |
| Clothing and shoe stores | 42 | #256 of 387 | 119 | 18.4 | $1M | 79 | 50 |
| Clothing, shoes and laundry | 40 | #272 of 387 | 168 | 26.0 | $710K | 81 | 63 |
| Laundromats | 38 | #253 of 364 | 11 | 1.7 | $10.8M | 87 | 6 |
| Car washes and detailing | 38 | #289 of 387 | 27 | 4.2 | $2.1M | 82 | 12 |
| Nail salons | 37 | #328 of 387 | 50 | 7.7 | $1.1M | 68 | 11 |
| Gas stations | 36 | #291 of 387 | 149 | 23.1 | $1.2M | 51 | 65 |
| Collision repair and body shops | 35 | #298 of 381 | 33 | 5.1 | $1.7M | 55 | 15 |
| Dry cleaners | 31 | #231 of 272 | 14 | 2.2 | $8.5M | 54 | 7 |
| Barbershops | 31 | #329 of 387 | 50 | 7.7 | $1.1M | 60 | Under 3 |
| Tire shops | 24 | #349 of 386 | 53 | 8.2 | $1.1M | 42 | 15 |
| Auto repair shops | 22 | #365 of 387 | 239 | 37.0 | $235K | 53 | 91 |
| Auto repair and car care | 21 | #366 of 387 | 377 | 58.4 | $149K | 55 | 131 |
| Oil change and quick lube | 19 | #276 of 290 | 14 | 2.2 | $4M | 29 | 10 |
| Home inspectors | Not scored | Not scored | 4 | 0.6 | Index only | 91 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.6 | $17.6M | 72 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.3 | $22.8M | Too few | 15 |
Household spending in the Odessa metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $56.1M | $868 | 91 |
| Gasoline and other fuels | $180.4M | $2,795 | 108 |
| Food away from home | $238.5M | $3,694 | 91 |
| Groceries | $382.9M | $5,931 | 94 |
| Personal care products and services | $56.5M | $875 | 87 |
| Child care and other personal services | $29M | $450 | 77 |
| Memberships, classes and admissions | $45.5M | $705 | 72 |
| Medical and dental services | $70.5M | $1,091 | 85 |
| Pets | $56.6M | $876 | 96 |
| Clothing, shoes and related services | $119.2M | $1,846 | 90 |
| Vehicle insurance | $153.2M | $2,373 | 121 |
| Home repairs, maintenance and insurance | $180.6M | $2,797 | 93 |
| Lawn care, cleaning and other household services | $93.1M | $1,441 | 102 |
| Rent and homeowner costs | $957.7M | $14,833 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Odessa metro area
- Population, 2025 estimate
- 173,801+5.0% since 2020
- Households
- 64,563
- Median age
- 32.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 898 sq. mi.
- People per square mile
- 183
- Median household income
- $71,536+13.6% vs. 2015–2019, before inflation
- Average household income
- $94,485
- Median home value
- $200,200
- Jobs located here
- 73,944
- Daytime population
- 162,861Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Odessa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Odessa metro area 1
- Ector County, TX164,654 people
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Questions
How fast is the Odessa, TX metro area growing?
Population estimates put the Odessa metro area at 173,801 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 64,563 households. Median household income rose 13.6% from the 2015–2019 survey, before inflation.
How much do households in the Odessa, TX metro area spend?
Households in the Odessa metro area spend about $957.7M a year on rent and homeowner costs, $382.9M on groceries and $238.5M on food away from home. Set against the U.S., households in the Odessa metro area spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
Which business types have the highest market scores in the Odessa, TX metro area?
The highest Groundwork market scores in the Odessa metro area are for landscaping and lawn care companies (90); lawn care, cleaning and pest control companies (89); and pet businesses (86). The Odessa metro area ranks #3 of 385 scored metro areas for landscaping and lawn care companies.
How does the Odessa, TX metro area compare with the U.S.?
The median household income in the Odessa metro area is $71,536 a year, 11% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,200, against $332,700 for the U.S. For its number of households, the Odessa metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (3.1 times the U.S. rate) and the fewest for landscaping and lawn care companies (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Odessa metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Odessa metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Odessa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.