Beauty and personal care · Metro area · Texas
Hair salons in the Odessa, TX metro area
How the Odessa, TX metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #13 of 387 scored metro areas
#2 of 26 scored metro areas based in Texas
- Listings
- 105
- 17 chain locations (16%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $56.5M
- On personal care products and services · $875 a household
- Spending per listing
- $538K
- 25% above the U.S.
- Listings per 10k households
- 16.3
- 30% below the U.S.
- Population, 2025
- 173,801
- +5.0% since 2020
See the hair salons around any address in the Odessa metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Odessa metro area has a Groundwork market score of 76 (high): #13 of 387 scored metro areas and #2 of 26 scored metro areas based in Texas. That puts it in the top 10% of metro areas for hair salons.
Household spending on personal care products and services in the Odessa metro area comes to about $56.5M a year: $875 per household, 13% below the U.S. average. That is about $538K of household spending for each salon on map listings, 25% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Odessa metro area has 105 hair salons on map listings as of September 2026. Chain locations make up 16% of them, against 14% across the U.S. That comes to 16.3 for every 10,000 households, 30% below the U.S. rate of 23.4.
In 2023, official counts showed 13 businesses with payroll in the Odessa metro area classed as beauty salons. That is one for every 4,966 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as beauty salons in the Odessa metro area. Between 2020 and 2025, the population of the Odessa metro area grew 5.0%, faster than the U.S. (+3.1%).
How the Odessa metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Odessa metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.3 | 26.3 | 23.4 |
| Spending per listing | $538K | $356K | $430K |
| Households per official establishment | 4,966 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +5.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $875 | $937 | $1,005 |
| Median household income | $71,536 | $78,476 | $80,734 |
| Groundwork market score | 76 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 42
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 422Businesses with no payroll
- Map listings, September 2026
- 10517 chain locations
- Listings at the U.S. rate for this spending
- 131The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as beauty salons in the Odessa metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Odessa metro area
- Population, 2025 estimate
- 173,801+5.0% since 2020
- Households
- 64,563
- Median age
- 32.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 898 sq. mi.
- People per square mile
- 183
- Median household income
- $71,536+13.6% vs. 2015–2019, before inflation
- Average household income
- $94,485
- Median home value
- $200,200
- Jobs located here
- 73,944
- Daytime population
- 162,861Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Odessa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for hair salons, numbered among those based in Texas, with the Odessa metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, TX | 77 | 150 | 21.5 | $473K | +9.8% | #9 of 387 |
| 2Odessa, TX | 76 | 105 | 16.3 | $538K | +5.0% | #13 of 387 |
| 3College Station-Bryan, TX | 64 | 181 | 17.1 | $486K | +6.9% | #68 of 387 |
| 4Austin-Round Rock-San Marcos, TX | 60 | 2,415 | 24.4 | $435K | +14.0% | #105 of 387 |
| 5Sherman-Denison, TX | 53 | 158 | 28.6 | $310K | +12.8% | #152 of 387 |
| 6Dallas-Fort Worth-Arlington, TX | 48 | 8,419 | 29.1 | $346K | +10.6% | #209 of 387 |
| 7San Antonio-New Braunfels, TX | 47 | 2,387 | 24.7 | $371K | +9.5% | #220 of 387 |
| 8Houston-Pasadena-The Woodlands, TX | 47 | 7,528 | 28.3 | $342K | +10.3% | #222 of 387 |
| 9Amarillo, TX | 45 | 225 | 21.8 | $399K | +2.7% | #236 of 387 |
| 10Lubbock, TX | 44 | 293 | 20.8 | $403K | +4.6% | #246 of 387 |
Other business types in the Odessa metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons76
- Barbershops31
- Nail salons37
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Odessa, TX metro area?
Map listings as of September 2026 show 105 hair salons in the Odessa metro area. 17 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 13 businesses with payroll classed as beauty salons in 2023. Official counts list 422 one-person businesses without payroll.
How much do households in the Odessa, TX metro area spend on personal care products and services?
About $56.5M a year, or $875 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 105 hair salons on map listings, it comes to $538K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 64,563 households in the Odessa metro area and national spending patterns by income.
How does the Odessa, TX metro area compare with the U.S. for hair salons?
The Odessa metro area has 16.3 hair salons per 10,000 households, 30% below the U.S. rate of 23.4. Spending per salon is $538K, 25% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Odessa metro area would have about 131, against 105 on map listings. There is one business with payroll in the industry for every 4,966 households, against one for every 1,535 across the U.S.
How fast is the Odessa, TX metro area growing?
Population estimates put the Odessa metro area at 173,801 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 64,563 households. Median household income in the Odessa metro area is $71,536, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Odessa metro area scores 76 for hair salons (high), #13 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Odessa metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Odessa metro area
Screening a site or an acquisition in the Odessa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.