Groundwork

County profile · Texas

Ector County, TX market data

Population, household spending and competition for 56 business types in Ector County, each scored against other counties.

Population, 2025
173,801
+5.0% since 2020
Households
64,563
Median household income
$71,536
+13.6% vs. 2015–2019, before inflation
Median home value
$200,200
Jobs located here
73,944
Highest market score
89
Landscaping and lawn care, #9 of 1,493 scored counties

A site report maps the competitors on map listings around any address in Ector County by name and distance, and the households and spending within reach. Or open the report at the center of Ector County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 173,801 people live in Ector County, in 64,563 households. Population estimates show Ector County grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Ector County is $71,536 a year, 11% below the U.S. median of $80,734. That rose 13.6% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Ector County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).

The highest Groundwork market scores in Ector County are for landscaping and lawn care companies (89); pet businesses (87); and lawn care, cleaning and pest control companies (85). Ector County ranks #9 of 1,493 scored counties for landscaping and lawn care companies.

Ector County is part of the Odessa metro area. For its number of households, Ector County has the most map listings, relative to the U.S., for oil change and quick-lube shops (3.1 times the U.S. rate) and the fewest for landscaping and lawn care companies (60% below the U.S. rate).

All 56 business types in Ector County

Highest Groundwork market score first. Each score compares Ector County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Ector County, TX, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Landscaping and lawn care89#9 of 1,493121.9$7.8M26516
Pet businesses87#12 of 2,200375.7$1.5M17418
Lawn, cleaning and pest control85#17 of 1,771345.3$2.7M16352
Veterinarians85#40 of 1,485132.0$4.4M16011
Pet grooming and boarding83#36 of 1,461172.6$3.3M1317
Pet stores81#45 of 97460.9$9.4M208Under 3
Child care and preschools78#116 of 1,611223.4$1.3M13226
Grocery stores78#231 of 2,070294.5$13.2M14220
Real estate agents and brokers76#75 of 2,1769114.1Index only19317
Chiropractors76#115 of 1,490182.8$3.9M1648
Property management74#96 of 91091.4Index only19217
Hair salons74#191 of 2,33910516.3$538K12513
Roofing and gutters73#125 of 1,177213.3$8.6M1023
Physical therapy73#173 of 1,422203.1$3.5M14714
Pest control72#76 of 69981.2$11.6M1146
Martial arts and dance studios71#143 of 1,334162.5$2.8M14111
Dentists and orthodontists70#271 of 1,886457.0$1.6M15929
Real estate69#247 of 2,22912118.7Index only18347
HVAC and plumbing68#258 of 1,707396.0$4.6M9744
House cleaning67#138 of 847142.2$6.6M10430
Pizza66#432 of 2,090284.3$8.5M168146
Coffee shops and cafes65#435 of 2,063528.1$4.6M12432
Grocery and convenience stores65#605 of 2,40213721.2$2.8M8332
Gyms, studios and classes64#451 of 2,088578.8$798K12126
Mortgage brokers and lenders63#202 of 887172.6Index only144Under 3
Home repair trades62#508 of 2,0578012.4$2.3M9392
Funeral homes59#510 of 1,472111.7$518K764
Gyms58#618 of 1,792396.0$1.2M9015
Convenience stores57#886 of 2,2618913.8$4.3M5512
Optometrists and eye care55#561 of 1,302243.7$2.9M9410
Insurance agencies54#995 of 2,27211217.3$1.4M10965
Spas and skin care53#790 of 1,7697211.2$785K908
Sit-down restaurants53#1,061 of 2,40539360.9$607K9197
Electricians52#547 of 1,160203.1$9M7545
Doctors, dentists and clinics51#1,139 of 2,39436957.2$191K125153
Salons, barbers and spas50#1,191 of 2,38528143.5$201K9536
Primary care and pediatrics49#874 of 1,656426.5$1.7M9487
Restaurants and cafes49#1,247 of 2,405685106.1$348K94278
Fast food and sandwich shops48#1,226 of 2,2228913.8$2.7M88146
Laundromats47#418 of 785111.7$10.8M876
Bakeries and dessert shops46#1,092 of 1,8896910.7$3.5M8341
Gas stations45#1,420 of 2,35814923.1$1.2M5165
Car washes and detailing44#882 of 1,451274.2$2.1M8212
Nail salons43#897 of 1,328507.7$1.1M6811
Clothing and shoe stores43#1,310 of 2,08711918.4$1M7950
Clothing, shoes and laundry40#1,524 of 2,21016826.0$710K8163
Collision repair and body shops39#931 of 1,327335.1$1.7M5515
Barbershops36#1,007 of 1,356507.7$1.1M60Under 3
Dry cleaners34#409 of 507142.2$8.5M547
Tire shops29#1,264 of 1,530538.2$1.1M4215
Auto repair shops26#2,151 of 2,37823937.0$235K5391
Auto repair and car care24#2,203 of 2,40137758.4$149K55131
Oil change and quick lube21#444 of 479142.2$4M2910
Home inspectorsNot scoredNot scored40.6Index only915
Urgent care and walk-in clinicsNot scoredNot scored40.6$17.6M725
Yoga, Pilates and fitness studiosNot scoredNot scored20.3$22.8MToo few15

Household spending in Ector County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Ector County, TX by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$56.1M$86891
Gasoline and other fuels$180.4M$2,795108
Food away from home$238.5M$3,69491
Groceries$382.9M$5,93194
Personal care products and services$56.5M$87587
Child care and other personal services$29M$45077
Memberships, classes and admissions$45.5M$70572
Medical and dental services$70.5M$1,09185
Pets$56.6M$87696
Clothing, shoes and related services$119.2M$1,84690
Vehicle insurance$153.2M$2,373121
Home repairs, maintenance and insurance$180.6M$2,79793
Lawn care, cleaning and other household services$93.1M$1,441102
Rent and homeowner costs$957.7M$14,83389

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Ector County

Population, 2025 estimate
173,801+5.0% since 2020
Households
64,563
Median age
32.0
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
898 sq. mi.
People per square mile
183
Median household income
$71,536+13.6% vs. 2015–2019, before inflation
Average household income
$94,485
Median home value
$200,200
Jobs located here
73,944
Daytime population
162,861Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ector County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Ector County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Ector County is part of the Odessa, TX metro area.

Questions

How fast is Ector County, TX growing?

Population estimates put Ector County at 173,801 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 64,563 households. Against the 2015–2019 survey, median household income rose 13.6%, before inflation.

How much do households in Ector County, TX spend?

Households in Ector County spend about $957.7M a year on rent and homeowner costs, $382.9M on groceries and $238.5M on food away from home. Relative to the U.S., household spending in Ector County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).

Which business types have the highest market scores in Ector County, TX?

Of the business types scored in Ector County, landscaping and lawn care companies (89); pet businesses (87); and lawn care, cleaning and pest control companies (85) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #9 of 1,493 scored counties.

How does Ector County, TX compare with the U.S.?

Median household income in Ector County is $71,536, 11% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (3.1 times the U.S. rate) and lowest for landscaping and lawn care companies (60% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Ector County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ector County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Ector County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ector County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.