Fitness and classes · Metro area · Texas
Martial arts and dance studios in the Odessa, TX metro area
Competitor counts, household spending and official business counts for martial arts and dance studios in the Odessa, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #24 of 387 scored metro areas
#2 of 26 scored metro areas based in Texas
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $45.5M
- On memberships, classes and admissions · $705 a household
- Spending per listing
- $2.8M
- 41% above the U.S.
- Listings per 10k households
- 2.5
- 49% below the U.S.
- Population, 2025
- 173,801
- +5.0% since 2020
See the martial arts and dance studios around any address in the Odessa metro area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Odessa metro area scores 72 (upper middle) on the Groundwork market score for martial arts and dance studios, ranking #24 of 387 scored metro areas and #2 of 26 scored metro areas based in Texas. That puts it in the top 10% of metro areas for martial arts and dance studios.
As of September 2026, map listings count 16 martial arts and dance studios in the Odessa metro area. 2 of them (13%) are chain locations, against 7% across the U.S. Per 10,000 households, that is 2.5, 49% below the U.S. rate of 4.9.
Households in the Odessa metro area spend about $45.5M a year on memberships, classes and admissions, or $705 per household, 28% below the U.S. average. That works out to $2.8M per studio, 41% above the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in the Odessa metro area was 11 in 2023. That is one for every 5,869 households, against one for every 3,473 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $315K has gone to businesses classed as sports, recreation and fine arts instruction in the Odessa metro area. Population estimates show the Odessa metro area grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Odessa metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Odessa metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.7 | 4.9 |
| Spending per listing | $2.8M | $1.7M | $2M |
| Households per official establishment | 5,869 | 3,747 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +20.6% | +11.1% |
| Population growth, 2020–2025 | +5.0% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $705 | $810 | $983 |
| Median household income | $71,536 | $78,476 | $80,734 |
| Groundwork market score | 72 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 36
- Annual payroll, 2023
- $478K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $315K
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Odessa metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Odessa metro area
- Population, 2025 estimate
- 173,801+5.0% since 2020
- Households
- 64,563
- Median age
- 32.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 898 sq. mi.
- People per square mile
- 183
- Median household income
- $71,536+13.6% vs. 2015–2019, before inflation
- Average household income
- $94,485
- Median home value
- $200,200
- Jobs located here
- 73,944
- Daytime population
- 162,861Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Odessa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for martial arts and dance studios, numbered among those based in Texas, with the Odessa metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, TX | 78 | 26 | 3.7 | $2.5M | +9.8% | #12 of 387 |
| 2Odessa, TX | 72 | 16 | 2.5 | $2.8M | +5.0% | #24 of 387 |
| 3Amarillo, TX | 51 | 31 | 3.0 | $2.3M | +2.7% | #173 of 387 |
| 4College Station-Bryan, TX | 51 | 33 | 3.1 | $2.1M | +6.9% | #174 of 387 |
| 5Dallas-Fort Worth-Arlington, TX | 51 | 1,471 | 5.1 | $1.8M | +10.6% | #176 of 387 |
| 6Houston-Pasadena-The Woodlands, TX | 50 | 1,269 | 4.8 | $1.8M | +10.3% | #187 of 387 |
| 7Austin-Round Rock-San Marcos, TX | 50 | 565 | 5.7 | $1.8M | +14.0% | #188 of 387 |
| 8San Antonio-New Braunfels, TX | 49 | 442 | 4.6 | $1.7M | +9.5% | #203 of 387 |
| 9Sherman-Denison, TX | 48 | 28 | 5.1 | $1.4M | +12.8% | #215 of 387 |
| 10Lubbock, TX | 47 | 47 | 3.3 | $2M | +4.6% | #222 of 387 |
Other business types in the Odessa metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes69
- Gyms56
- Yoga, Pilates and fitness studios
- Martial arts and dance studios72
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Odessa, TX metro area?
The Odessa metro area has 16 martial arts and dance studios on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count martial arts and dance studios. Official counts show 11 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Odessa, TX metro area spend on memberships, classes and admissions?
About $45.5M a year, or $705 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 16 martial arts and dance studios on map listings, it comes to $2.8M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 64,563 households in the Odessa metro area and national spending patterns by income.
How does the Odessa, TX metro area compare with the U.S. for martial arts and dance studios?
The Odessa metro area has 2.5 martial arts and dance studios per 10,000 households, 49% below the U.S. rate of 4.9. Spending per studio is $2.8M, 41% above the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Odessa metro area would have about 23, against 16 on map listings. There is one business with payroll in the industry for every 5,869 households, against one for every 3,473 across the U.S.
How fast is the Odessa, TX metro area growing?
Population estimates put the Odessa metro area at 173,801 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 64,563 households. Median household income in the Odessa metro area is $71,536, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Odessa metro area scores 72 for martial arts and dance studios (upper middle), #24 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Odessa metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Odessa metro area
Screening a site or an acquisition in the Odessa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Odessa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.