Small-town market profile · Texas
Nacogdoches, TX area market data
How the Nacogdoches area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 66,035
- +2.2% since 2020
- Households
- 25,302
- Median household income
- $53,555
- +19.4% vs. 2015–2019, before inflation
- Median home value
- $169,200
- Jobs located here
- 22,006
- Highest market score
- 81
- Landscaping and lawn care, #13 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Nacogdoches area by name and distance, and the households and spending within reach. Or open the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Nacogdoches area has an estimated 66,035 people and 25,302 households. Population estimates show the Nacogdoches area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Nacogdoches area is $53,555, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.
Relative to the U.S., household spending in the Nacogdoches area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Nacogdoches area, landscaping and lawn care companies (81); lawn care, cleaning and pest control companies (81); and pet grooming and boarding businesses (78) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #13 of 399 scored small-town markets.
The Nacogdoches area is made up of one county, Nacogdoches County. Against the U.S., map listings per household run highest for primary care and pediatric clinics (2.1 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in the Nacogdoches area
Highest Groundwork market score first. Each score compares the Nacogdoches area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 81 | #13 of 399 | 6 | 2.4 | $5.4M | 185 | 13 |
| Lawn, cleaning and pest control | 81 | #18 of 481 | 10 | 4.0 | $3.3M | 194 | 22 |
| Pet grooming and boarding | 78 | #18 of 387 | 5 | 2.0 | $3.8M | 149 | 3 |
| Child care and preschools | 72 | #62 of 454 | 8 | 3.2 | $1.1M | 114 | 9 |
| Chiropractors | 70 | #45 of 426 | 6 | 2.4 | $4.1M | 170 | 5 |
| Pizza | 68 | #88 of 520 | 11 | 4.3 | $7.4M | 145 | 41 |
| HVAC and plumbing | 66 | #79 of 476 | 13 | 5.1 | $4.8M | 101 | 13 |
| Electricians | 65 | #56 of 295 | 6 | 2.4 | $10.4M | 87 | 10 |
| Real estate agents and brokers | 64 | #90 of 533 | 30 | 11.9 | Index only | 208 | 12 |
| Pet businesses | 62 | #119 of 527 | 18 | 7.1 | $1.1M | 120 | 14 |
| Property management | 57 | #63 of 180 | 5 | 2.0 | Index only | 123 | 9 |
| Real estate | 57 | #162 of 536 | 35 | 13.8 | Index only | 224 | 35 |
| Funeral homes | 56 | #141 of 365 | 8 | 3.2 | $392K | 58 | 4 |
| Home repair trades | 55 | #205 of 526 | 30 | 11.9 | $2.1M | 86 | 27 |
| Grocery stores | 55 | #223 of 506 | 18 | 7.1 | $7.7M | 83 | 8 |
| Laundromats | 54 | #58 of 150 | 5 | 2.0 | $8.3M | 67 | Under 3 |
| Yoga, Pilates and fitness studios | 53 | #47 of 112 | 5 | 2.0 | $2.8M | 70 | 5 |
| Physical therapy | 53 | #182 of 400 | 8 | 3.2 | $3.1M | 127 | 9 |
| Insurance agencies | 52 | #251 of 537 | 51 | 20.2 | $1.2M | 96 | 26 |
| Fast food and sandwich shops | 52 | #261 of 537 | 33 | 13.0 | $2.5M | 81 | 41 |
| Veterinarians | 51 | #201 of 398 | 8 | 3.2 | $2.4M | 87 | 11 |
| Gas stations | 51 | #272 of 536 | 50 | 19.8 | $1.4M | 60 | 28 |
| Spas and skin care | 48 | #275 of 504 | 22 | 8.7 | $885K | 101 | 3 |
| Convenience stores | 47 | #312 of 529 | 26 | 10.3 | $5.3M | 67 | 8 |
| Grocery and convenience stores | 47 | #313 of 538 | 58 | 22.9 | $2.4M | 70 | 16 |
| Restaurants and cafes | 46 | #312 of 538 | 254 | 100.4 | $319K | 86 | 95 |
| Sit-down restaurants | 46 | #317 of 538 | 146 | 57.7 | $556K | 84 | 35 |
| Roofing and gutters | 44 | #184 of 288 | 11 | 4.3 | $5.7M | 67 | 4 |
| Auto repair and car care | 44 | #339 of 538 | 107 | 42.3 | $204K | 76 | 34 |
| Hair salons | 44 | #342 of 538 | 56 | 22.1 | $347K | 81 | 7 |
| Auto repair shops | 44 | #343 of 538 | 68 | 26.9 | $322K | 72 | 20 |
| Collision repair and body shops | 41 | #265 of 387 | 10 | 4.0 | $2.2M | 71 | 7 |
| Clothing and shoe stores | 40 | #358 of 536 | 44 | 17.4 | $946K | 74 | 16 |
| Gyms, studios and classes | 40 | #393 of 535 | 39 | 15.4 | $364K | 55 | 5 |
| Salons, barbers and spas | 40 | #394 of 538 | 117 | 46.2 | $166K | 78 | 10 |
| Car washes and detailing | 38 | #319 of 441 | 13 | 5.1 | $1.7M | 67 | 5 |
| Tire shops | 37 | #323 of 431 | 17 | 6.7 | $1.3M | 51 | 5 |
| Clothing, shoes and laundry | 37 | #392 of 536 | 58 | 22.9 | $718K | 82 | 21 |
| Gyms | 37 | #399 of 506 | 24 | 9.5 | $592K | 45 | 5 |
| Coffee shops and cafes | 36 | #416 of 529 | 25 | 9.9 | $3.2M | 88 | 18 |
| Martial arts and dance studios | 34 | #304 of 378 | 10 | 4.0 | $1.4M | 70 | Under 3 |
| Optometrists and eye care | 34 | #321 of 400 | 14 | 5.5 | $1.7M | 56 | 5 |
| Nail salons | 32 | #316 of 387 | 15 | 5.9 | $1.3M | 78 | Under 3 |
| Dentists and orthodontists | 30 | #451 of 526 | 26 | 10.3 | $941K | 96 | 22 |
| Bakeries and dessert shops | 28 | #462 of 507 | 28 | 11.1 | $2.9M | 70 | 18 |
| Barbershops | 26 | #326 of 377 | 20 | 7.9 | $973K | 52 | Under 3 |
| Doctors, dentists and clinics | 22 | #503 of 538 | 205 | 81.0 | $119K | 78 | 110 |
| Primary care and pediatrics | 18 | #433 of 458 | 38 | 15.0 | $644K | 36 | 65 |
| Pet stores | Not scored | Not scored | 4 | 1.6 | $4.7M | 105 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $13.9M | 89 | 5 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $10.9M | 170 | 9 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $7.3M | 53 | 4 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $32.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $24.5M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Nacogdoches area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.9M | $864 | 90 |
| Gasoline and other fuels | $71.9M | $2,840 | 109 |
| Food away from home | $81.1M | $3,206 | 79 |
| Groceries | $138.1M | $5,458 | 86 |
| Personal care products and services | $19.5M | $769 | 77 |
| Child care and other personal services | $9.2M | $362 | 62 |
| Memberships, classes and admissions | $14.2M | $561 | 57 |
| Medical and dental services | $24.5M | $967 | 75 |
| Pets | $19M | $750 | 83 |
| Clothing, shoes and related services | $41.6M | $1,645 | 80 |
| Vehicle insurance | $61.3M | $2,423 | 124 |
| Home repairs, maintenance and insurance | $62.5M | $2,472 | 82 |
| Lawn care, cleaning and other household services | $32.6M | $1,288 | 91 |
| Rent and homeowner costs | $340.3M | $13,450 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Nacogdoches area
- Population, 2025 estimate
- 66,035+2.2% since 2020
- Households
- 25,302
- Median age
- 35.3
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 946 sq. mi.
- People per square mile
- 69
- Median household income
- $53,555+19.4% vs. 2015–2019, before inflation
- Average household income
- $77,396
- Median home value
- $169,200
- Jobs located here
- 22,006
- Daytime population
- 62,663Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nacogdoches area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Nacogdoches area 1
- Nacogdoches County, TX65,162 people
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Questions
How fast is the Nacogdoches, TX area growing?
Population estimates put the Nacogdoches area at 66,035 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 25,302 households. Median household income rose 19.4% from the 2015–2019 survey, before inflation.
How much do households in the Nacogdoches, TX area spend?
Households in the Nacogdoches area spend about $340.3M a year on rent and homeowner costs, $138.1M on groceries and $81.1M on food away from home. Set against the U.S., households in the Nacogdoches area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Nacogdoches, TX area?
The highest Groundwork market scores in the Nacogdoches area are for landscaping and lawn care companies (81); lawn care, cleaning and pest control companies (81); and pet grooming and boarding businesses (78). The Nacogdoches area ranks #13 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Nacogdoches, TX area compare with the U.S.?
The median household income in the Nacogdoches area is $53,555 a year, 34% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,200, against $332,700 for the U.S. For its number of households, the Nacogdoches area has the most map listings, relative to the U.S., for primary care and pediatric clinics (2.1 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Nacogdoches area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nacogdoches area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Nacogdoches area?
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The button opens the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.