Beauty and personal care · Small-town market · Texas
Nail salons in the Nacogdoches, TX area
The nail salons in the Nacogdoches, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #316 of 387 scored small-town markets
#18 of 30 scored small-town markets based in Texas
- Listings
- 15
- 6 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.5M
- On personal care products and services · $769 a household
- Spending per listing
- $1.3M
- 22% below the U.S.
- Listings per 10k households
- 5.9
- 2% below the U.S.
- Population, 2025
- 66,035
- +2.2% since 2020
See the nail salons around any address in the Nacogdoches area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Nacogdoches area has a Groundwork market score of 32 (lower middle): #316 of 387 scored small-town markets and #18 of 30 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Households in the Nacogdoches area spend about $19.5M a year on personal care products and services, or $769 per household, 23% below the U.S. average. Spread across 15 nail salons, that is $1.3M per salon, 22% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Nacogdoches area has 15 nail salons on map listings as of September 2026. Of those, 6 are chain locations, or 40%, against 27% across the U.S. Per 10,000 households, that is 5.9, 2% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Nacogdoches area, since they leave out counts under 3. Population estimates put the population change in the Nacogdoches area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%).
How the Nacogdoches area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nacogdoches area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 7.2 | 6.0 |
| Spending per listing | $1.3M | $1.3M | $1.7M |
| Households per official establishment | n/a | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +2.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $769 | $937 | $1,005 |
| Median household income | $53,555 | $78,476 | $80,734 |
| Groundwork market score | 32 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 156 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Nacogdoches area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Nacogdoches area
- Population, 2025 estimate
- 66,035+2.2% since 2020
- Households
- 25,302
- Median age
- 35.3
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 946 sq. mi.
- People per square mile
- 69
- Median household income
- $53,555+19.4% vs. 2015–2019, before inflation
- Average household income
- $77,396
- Median home value
- $169,200
- Jobs located here
- 22,006
- Daytime population
- 62,663Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nacogdoches area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for nail salons, numbered among those based in Texas, with the Nacogdoches area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 71 | 5 | 2.7 | $3M | +5.4% | #53 of 387 |
| 2Bonham, TX | 70 | 5 | 3.9 | $2.3M | +9.2% | #66 of 387 |
| 3Fredericksburg, TX | 66 | 6 | 5.2 | $1.8M | +6.6% | #93 of 387 |
| 4Granbury, TX | 65 | 15 | 5.9 | $1.6M | +13.6% | #97 of 387 |
| 5Brenham, TX | 55 | 9 | 5.8 | $1.5M | +7.0% | #170 of 387 |
| 6Corsicana, TX | 51 | 10 | 5.3 | $1.6M | +8.2% | #201 of 387 |
| 7Mineral Wells, TX | 51 | 6 | 5.3 | $1.6M | +8.2% | #202 of 387 |
| 8Athens, TX | 51 | 18 | 5.4 | $1.6M | +7.5% | #203 of 387 |
| 9Stephenville, TX | 50 | 8 | 4.8 | $1.8M | +2.8% | #210 of 387 |
| 10Paris, TX | 45 | 12 | 4.8 | $1.7M | +2.6% | #234 of 387 |
| 18Nacogdoches, TX | 32 | 15 | 5.9 | $1.3M | +2.2% | #316 of 387 |
Other business types in the Nacogdoches area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons44
- Barbershops26
- Nail salons32
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Nacogdoches, TX area?
Map listings as of September 2026 show 15 nail salons in the Nacogdoches area. 6 of them (40%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Nacogdoches area: counts under 3 are left out. Official counts also show 53 one-person businesses without payroll.
How much do households in the Nacogdoches, TX area spend on personal care products and services?
About $19.5M a year, or $769 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 15 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 25,302 households in the Nacogdoches area and national spending patterns by income.
How does the Nacogdoches, TX area compare with the U.S. for nail salons?
The Nacogdoches area has 5.9 nail salons per 10,000 households, 2% below the U.S. rate of 6.0. Spending per salon is $1.3M, 22% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Nacogdoches area would have about 12, against 15 on map listings.
How fast is the Nacogdoches, TX area growing?
Population estimates put the Nacogdoches area at 66,035 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 25,302 households. Median household income in the Nacogdoches area is $53,555, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nacogdoches area scores 32 for nail salons (lower middle), #316 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nacogdoches area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Nacogdoches area
Screening a site or an acquisition in the Nacogdoches area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.