Groundwork

Food and drink · Small-town market · Texas

Bakeries and dessert shops in the Nacogdoches, TX area

Competitor counts, household spending and official business counts for bakeries and dessert shops in the Nacogdoches, TX area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #462 of 507 scored small-town markets
#31 of 39 scored small-town markets based in Texas

Listings
28
13 chain locations (46%)
Official establishments
18
All snack bars and retail bakeries
Household spending a year
$81.1M
On food away from home · $3,206 a household
Spending per listing
$2.9M
30% below the U.S.
Listings per 10k households
11.1
13% above the U.S.
Population, 2025
66,035
+2.2% since 2020

See the bakeries and dessert shops around any address in the Nacogdoches area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Nacogdoches area scores 28 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #462 of 507 scored small-town markets and #31 of 39 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 28 bakeries and dessert shops in the Nacogdoches area. Chain locations make up 46% of them, against 35% across the U.S. That comes to 11.1 for every 10,000 households, 13% above the U.S. rate of 9.8.

Household spending on food away from home in the Nacogdoches area comes to about $81.1M a year: $3,206 per household, 21% below the U.S. average. Spread across 28 bakeries and dessert shops, that is $2.9M per shop, 30% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

The official count of businesses with payroll classed as snack bars and retail bakeries in the Nacogdoches area was 18 in 2023. That is one for every 1,406 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 2 SBA-backed loans worth $964K have gone to businesses classed as snack bars and retail bakeries in the Nacogdoches area. Population estimates show the Nacogdoches area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Nacogdoches area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Nacogdoches, TX area compared with Texas and the U.S.
MeasureNacogdoches areaTexasU.S.
Listings per 10k households11.111.89.8
Spending per listing$2.9M$3.4M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,4061,3351,369
Official establishment growth, 2019–2023n/a+37.6%+24.6%
Population growth, 2020–2025+2.2%+8.5%+3.1%
Spending per household on food away from home$3,206$3,970$4,070
Median household income$53,555$78,476$80,734
Groundwork market score2845

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18All snack bars and retail bakeries
Employees, 2023
135
Annual payroll, 2023
$2.6M
One-person businesses, 2023
3All snack bars and retail bakeries with no payroll
Map listings, September 2026
2813 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$964K

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Nacogdoches area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Nacogdoches area

Population, 2025 estimate
66,035+2.2% since 2020
Households
25,302
Median age
35.3
Homes lived in by their owners
59%
Vehicles per household
1.9
Land area
946 sq. mi.
People per square mile
69
Median household income
$53,555+19.4% vs. 2015–2019, before inflation
Average household income
$77,396
Median home value
$169,200
Jobs located here
22,006
Daytime population
62,663Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Nacogdoches area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

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Bakeries and dessert shops across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for bakeries and dessert shops, numbered among those based in Texas, with the Nacogdoches area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bonham, TX70129.4$3.9M+9.2%#58 of 507
2Sulphur Springs, TX68117.9$4.6M+6.1%#72 of 507
3Big Spring, TX6086.6$5.5M−12.4%#142 of 507
4El Campo, TX601610.1$3.6M+1.2%#152 of 507
5Port Lavaca, TX5678.1$4.8M−2.3%#188 of 507
6Brenham, TX562214.2$2.7M+7.0%#195 of 507
7Del Rio, TX55116.5$5.1M+0.5%#203 of 507
8Granbury, TX543011.8$3.5M+13.6%#216 of 507
9Brownwood, TX53117.3$4.4M+1.7%#223 of 507
10Athens, TX503811.3$3.1M+7.5%#263 of 507
31Nacogdoches, TX282811.1$2.9M+2.2%#462 of 507

Other business types in the Nacogdoches area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Nacogdoches, TX area?

The Nacogdoches area has 28 bakeries and dessert shops on map listings as of September 2026. 13 of them (46%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 18 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 3 one-person businesses without payroll.

How much do households in the Nacogdoches, TX area spend on food away from home?

About $81.1M a year, or $3,206 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 28 bakeries and dessert shops on map listings, it comes to $2.9M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 25,302 households in the Nacogdoches area and national spending patterns by income.

How does the Nacogdoches, TX area compare with the U.S. for bakeries and dessert shops?

The Nacogdoches area has 11.1 bakeries and dessert shops per 10,000 households, 13% above the U.S. rate of 9.8. Spending per shop is $2.9M, 30% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Nacogdoches area would have about 20, against 28 on map listings. There is one business with payroll in the industry for every 1,406 households, against one for every 1,369 across the U.S.

How fast is the Nacogdoches, TX area growing?

Population estimates put the Nacogdoches area at 66,035 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 25,302 households. Median household income in the Nacogdoches area is $53,555, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nacogdoches area scores 28 for bakeries and dessert shops (lower middle), #462 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Nacogdoches area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Nacogdoches area

Screening a site or an acquisition in the Nacogdoches area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.