Groundwork

Funeral services · Small-town market · Texas

Funeral homes in the Nacogdoches, TX area

How the Nacogdoches, TX area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #141 of 365 scored small-town markets
#11 of 19 scored small-town markets based in Texas

Listings
8
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$3.1M
On funerals · $124 a household
Spending per listing
$392K
42% below the U.S.
Listings per 10k households
3.2
52% above the U.S.
Population, 2025
66,035
+2.2% since 2020

See the funeral homes around any address in the Nacogdoches area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 8 funeral homes in the Nacogdoches area. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 3.2, 52% above the U.S. rate of 2.1.

Households in the Nacogdoches area spend about $3.1M a year on funerals, or $124 per household, 13% below the U.S. average. Spread across 8 funeral homes, that is $392K per home, 42% below the U.S. figure of $679K.

In 2023, official counts showed 4 businesses with payroll in the Nacogdoches area classed as funeral homes and funeral services. That is one for every 6,326 households, against one for every 8,510 across the U.S.

Population estimates show the Nacogdoches area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). For funeral homes, the Nacogdoches area has a Groundwork market score of 56 (upper middle): #141 of 365 scored small-town markets and #11 of 19 scored small-town markets based in Texas.

How the Nacogdoches area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Nacogdoches, TX area compared with Texas and the U.S.
MeasureNacogdoches areaTexasU.S.
Listings per 10k households3.21.72.1
Spending per listing$392K$693K$679K
Households per official establishment6,32611,1948,510
Official establishment growth, 2019–2023n/a−1.3%−1.7%
Population growth, 2020–2025+2.2%+8.5%+3.1%
Spending per household on funerals$124$121$143
Median household income$53,555$78,476$80,734
Groundwork market score5661

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
44
Annual payroll, 2023
$1.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
80 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Nacogdoches area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Nacogdoches area

Population, 2025 estimate
66,035+2.2% since 2020
Households
25,302
Median age
35.3
Homes lived in by their owners
59%
Vehicles per household
1.9
Land area
946 sq. mi.
People per square mile
69
Median household income
$53,555+19.4% vs. 2015–2019, before inflation
Average household income
$77,396
Median home value
$169,200
Jobs located here
22,006
Daytime population
62,663Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Nacogdoches area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for funeral homes, numbered among those based in Texas, with the Nacogdoches area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brenham, TX8253.2$510K+7.0%#22 of 365
2Athens, TX8192.7$642K+7.5%#25 of 365
3Huntsville, TX7672.7$540K+9.5%#46 of 365
4Brownwood, TX7564.0$444K+1.7%#48 of 365
5Bonham, TX7253.9$432K+9.2%#54 of 365
6Sulphur Springs, TX6953.6$441K+6.1%#71 of 365
7Corsicana, TX6773.7$395K+8.2%#85 of 365
8Paris, TX66114.4$353K+2.6%#90 of 365
9Jacksonville, TX6394.9$321K+5.4%#103 of 365
10Palestine, TX6274.0$374K+3.2%#108 of 365
11Nacogdoches, TX5683.2$392K+2.2%#141 of 365

Other business types in the Nacogdoches area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Nacogdoches, TX area?

There are 8 funeral homes on map listings in the Nacogdoches area as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Nacogdoches, TX area spend on funerals?

About $3.1M a year, or $124 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 8 funeral homes on map listings, it comes to $392K per home. It is estimated from the incomes of the 25,302 households in the Nacogdoches area and national spending patterns by income.

How does the Nacogdoches, TX area compare with the U.S. for funeral homes?

The Nacogdoches area has 3.2 funeral homes per 10,000 households, 52% above the U.S. rate of 2.1. Spending per home is $392K, 42% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Nacogdoches area would have about 5, against 8 on map listings. There is one business with payroll in the industry for every 6,326 households, against one for every 8,510 across the U.S.

How fast is the Nacogdoches, TX area growing?

Population estimates put the Nacogdoches area at 66,035 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 25,302 households. Median household income in the Nacogdoches area is $53,555, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nacogdoches area scores 56 for funeral homes (upper middle), #141 of 365 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Nacogdoches area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Nacogdoches area

Screening a site or an acquisition in the Nacogdoches area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Nacogdoches area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.