Small-town market profile · Texas
Fredericksburg, TX area market data
How the Fredericksburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,527
- +6.6% since 2020
- Households
- 11,513
- Median household income
- $76,162
- +28.8% vs. 2015–2019, before inflation
- Median home value
- $460,700
- Jobs located here
- 11,821
- Highest market score
- 80
- Fast food and sandwich shops, #26 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Fredericksburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Fredericksburg area has an estimated 28,527 people and 11,513 households. Population estimates show the Fredericksburg area grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Fredericksburg area is $76,162, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
Relative to the U.S., household spending in the Fredericksburg area runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (85).
Of the business types scored in the Fredericksburg area, fast food and sandwich shops (80), barbershops (73) and insurance agencies (73) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #26 of 537 scored small-town markets.
The Fredericksburg area is made up of one county, Gillespie County. Against the U.S., map listings per household run highest for clothing and shoe stores (3 times the U.S. rate) and lowest for fast food and sandwich shops (8% below the U.S. rate).
All 56 business types in the Fredericksburg area
Highest Groundwork market score first. Each score compares the Fredericksburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 80 | #26 of 537 | 14 | 12.2 | $3.3M | 109 | 20 |
| Barbershops | 73 | #53 of 377 | 5 | 4.3 | $2.2M | 116 | Under 3 |
| Insurance agencies | 73 | #86 of 537 | 20 | 17.4 | $1.5M | 122 | 10 |
| Gas stations | 71 | #70 of 536 | 24 | 20.8 | $1.5M | 63 | 10 |
| Gyms | 69 | #56 of 506 | 9 | 7.8 | $1.1M | 82 | Under 3 |
| Nail salons | 66 | #93 of 387 | 6 | 5.2 | $1.8M | 109 | Under 3 |
| Pizza | 66 | #111 of 520 | 13 | 11.3 | $3.6M | 70 | 20 |
| Grocery stores | 63 | #125 of 506 | 8 | 6.9 | $9M | 97 | 7 |
| Chiropractors | 62 | #126 of 426 | 6 | 5.2 | $2.3M | 95 | 3 |
| Martial arts and dance studios | 60 | #121 of 378 | 6 | 5.2 | $1.6M | 80 | Under 3 |
| Gyms, studios and classes | 60 | #157 of 535 | 18 | 15.6 | $535K | 81 | Under 3 |
| Convenience stores | 59 | #199 of 529 | 18 | 15.6 | $4M | 51 | Under 3 |
| Tire shops | 58 | #160 of 431 | 6 | 5.2 | $1.9M | 76 | Under 3 |
| Auto repair and car care | 58 | #200 of 538 | 52 | 45.2 | $220K | 82 | 16 |
| Auto repair shops | 54 | #239 of 538 | 30 | 26.1 | $382K | 86 | 13 |
| Home repair trades | 53 | #234 of 526 | 17 | 14.8 | $2.1M | 86 | 47 |
| Hair salons | 52 | #257 of 538 | 29 | 25.2 | $378K | 88 | 7 |
| Lawn, cleaning and pest control | 51 | #231 of 481 | 14 | 12.2 | $1.3M | 77 | 27 |
| Landscaping and lawn care | 48 | #209 of 399 | 10 | 8.7 | $1.8M | 62 | 21 |
| Grocery and convenience stores | 47 | #318 of 538 | 52 | 45.2 | $1.4M | 41 | 8 |
| Pet businesses | 45 | #340 of 527 | 22 | 19.1 | $507K | 58 | 14 |
| HVAC and plumbing | 44 | #298 of 476 | 12 | 10.4 | $3M | 62 | 20 |
| Coffee shops and cafes | 44 | #334 of 529 | 24 | 20.8 | $1.9M | 52 | 9 |
| Salons, barbers and spas | 44 | #354 of 538 | 61 | 53.0 | $180K | 85 | 11 |
| Bakeries and dessert shops | 43 | #330 of 507 | 24 | 20.8 | $1.9M | 47 | 9 |
| Optometrists and eye care | 42 | #270 of 400 | 7 | 6.1 | $1.9M | 62 | 3 |
| Spas and skin care | 41 | #362 of 504 | 21 | 18.2 | $522K | 60 | 3 |
| Collision repair and body shops | 38 | #286 of 387 | 7 | 6.1 | $1.6M | 53 | 5 |
| Veterinarians | 38 | #290 of 398 | 11 | 9.6 | $1M | 37 | 11 |
| Physical therapy | 38 | #296 of 400 | 8 | 6.9 | $1.7M | 71 | 8 |
| Primary care and pediatrics | 38 | #330 of 458 | 11 | 9.6 | $1.2M | 69 | 39 |
| Clothing and shoe stores | 38 | #381 of 536 | 56 | 48.6 | $416K | 33 | 23 |
| Clothing, shoes and laundry | 38 | #384 of 536 | 74 | 64.3 | $315K | 36 | 30 |
| Restaurants and cafes | 38 | #394 of 538 | 372 | 323.1 | $125K | 34 | 84 |
| Sit-down restaurants | 38 | #403 of 538 | 145 | 125.9 | $321K | 48 | 55 |
| Real estate | 38 | #421 of 536 | 74 | 64.3 | Index only | 57 | 25 |
| Real estate agents and brokers | 38 | #423 of 533 | 71 | 61.7 | Index only | 47 | 13 |
| Dentists and orthodontists | 35 | #404 of 526 | 16 | 13.9 | $850K | 86 | 12 |
| Doctors, dentists and clinics | 31 | #448 of 538 | 122 | 106.0 | $111K | 73 | 65 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.5 | $2.9M | 114 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.6 | $2M | 202 | 7 |
| Laundromats | Not scored | Not scored | 3 | 2.6 | $7.8M | 62 | 3 |
| Pest control | Not scored | Not scored | 3 | 2.6 | $6M | 59 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.6 | $3.7M | 146 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.6 | $11.8M | 140 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.6 | $3.2M | 79 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.7 | $11.6M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 1.7 | $17.7M | Too few | 22 |
| Funeral homes | Not scored | Not scored | 2 | 1.7 | $1.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.7 | $5.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | 9 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $18.1M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $11.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $13.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Fredericksburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.5M | $996 | 104 |
| Gasoline and other fuels | $35.9M | $3,120 | 120 |
| Food away from home | $46.5M | $4,039 | 99 |
| Groceries | $71.9M | $6,246 | 99 |
| Personal care products and services | $11M | $953 | 95 |
| Child care and other personal services | $6.1M | $528 | 91 |
| Memberships, classes and admissions | $9.6M | $836 | 85 |
| Medical and dental services | $13.6M | $1,181 | 92 |
| Pets | $11.1M | $968 | 106 |
| Clothing, shoes and related services | $23.3M | $2,022 | 98 |
| Vehicle insurance | $30.5M | $2,651 | 135 |
| Home repairs, maintenance and insurance | $35.4M | $3,076 | 102 |
| Lawn care, cleaning and other household services | $18.1M | $1,574 | 111 |
| Rent and homeowner costs | $182.9M | $15,887 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fredericksburg area
- Population, 2025 estimate
- 28,527+6.6% since 2020
- Households
- 11,513
- Median age
- 49.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 1,058 sq. mi.
- People per square mile
- 26
- Median household income
- $76,162+28.8% vs. 2015–2019, before inflation
- Average household income
- $116,131
- Median home value
- $460,700
- Jobs located here
- 11,821
- Daytime population
- 27,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fredericksburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fredericksburg area 1
- Gillespie County, TX27,524 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Fredericksburg, TX area growing?
Population estimates put the Fredericksburg area at 28,527 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 11,513 households. Median household income rose 28.8% from the 2015–2019 survey, before inflation.
How much do households in the Fredericksburg, TX area spend?
Households in the Fredericksburg area spend about $182.9M a year on rent and homeowner costs, $71.9M on groceries and $46.5M on food away from home. Set against the U.S., households in the Fredericksburg area spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (85).
Which business types have the highest market scores in the Fredericksburg, TX area?
The highest Groundwork market scores in the Fredericksburg area are for fast food and sandwich shops (80), barbershops (73) and insurance agencies (73). The Fredericksburg area ranks #26 of 537 scored small-town markets for fast food and sandwich shops.
How does the Fredericksburg, TX area compare with the U.S.?
The median household income in the Fredericksburg area is $76,162 a year, 6% below the U.S. median of $80,734. The population rose 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $460,700, against $332,700 for the U.S. For its number of households, the Fredericksburg area has the most map listings, relative to the U.S., for clothing and shoe stores (3 times the U.S. rate) and the fewest for fast food and sandwich shops (8% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Fredericksburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fredericksburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fredericksburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.