Food and drink · Small-town market · Texas
Pizza places in the Fredericksburg, TX area
How the Fredericksburg, TX area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #111 of 520 scored small-town markets
#12 of 33 scored small-town markets based in Texas
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- 20
- All limited-service restaurants
- Household spending a year
- $46.5M
- On food away from home · $4,039 a household
- Spending per listing
- $3.6M
- 30% below the U.S.
- Listings per 10k households
- 11.3
- 41% above the U.S.
- Population, 2025
- 28,527
- +6.6% since 2020
See the pizza places around any address in the Fredericksburg area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Fredericksburg area spend about $46.5M a year on food away from home, or $4,039 per household, in line with the U.S. average. That works out to $3.6M per pizza place, 30% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 13 pizza places on map listings in the Fredericksburg area as of September 2026. 5 of them (38%) are chain locations, against 58% across the U.S. That comes to 11.3 for every 10,000 households, 41% above the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in the Fredericksburg area was 20 in 2023. That is one for every 576 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 8 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $770K has gone to businesses classed as limited-service restaurants in the Fredericksburg area.
Between 2020 and 2025, the population of the Fredericksburg area grew 6.6%, faster than the U.S. (+3.1%). The Fredericksburg area scores 66 (upper middle) on the Groundwork market score for pizza places, ranking #111 of 520 scored small-town markets and #12 of 33 scored small-town markets based in Texas. That puts it in the top quarter of small-town markets.
How the Fredericksburg area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fredericksburg area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 6.5 | 8.0 |
| Spending per listing | $3.6M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 576 | 451 | 478 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +6.1% |
| Population growth, 2020–2025 | +6.6% | +8.5% | +3.1% |
| Spending per household on food away from home | $4,039 | $3,970 | $4,070 |
| Median household income | $76,162 | $78,476 | $80,734 |
| Groundwork market score | 66 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20All limited-service restaurants
- Employees, 2023
- 404
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- 8All limited-service restaurants with no payroll
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $770K
SBA-backed loans to businesses classed as limited-service restaurants in the Fredericksburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Fredericksburg area
- Population, 2025 estimate
- 28,527+6.6% since 2020
- Households
- 11,513
- Median age
- 49.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 1,058 sq. mi.
- People per square mile
- 26
- Median household income
- $76,162+28.8% vs. 2015–2019, before inflation
- Average household income
- $116,131
- Median home value
- $460,700
- Jobs located here
- 11,821
- Daytime population
- 27,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fredericksburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for pizza places, numbered among those based in Texas, with the Fredericksburg area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 86 | 9 | 7.0 | $5.3M | +9.2% | #5 of 520 |
| 2Jacksonville, TX | 78 | 9 | 4.9 | $6.9M | +5.4% | #24 of 520 |
| 3Granbury, TX | 76 | 17 | 6.7 | $6.1M | +13.6% | #34 of 520 |
| 4Huntsville, TX | 75 | 13 | 5.0 | $6.2M | +9.5% | #42 of 520 |
| 5Brenham, TX | 73 | 11 | 7.1 | $5.3M | +7.0% | #55 of 520 |
| 6Sulphur Springs, TX | 69 | 7 | 5.0 | $7.2M | +6.1% | #76 of 520 |
| 7Kerrville, TX | 69 | 13 | 5.7 | $6.4M | +2.5% | #77 of 520 |
| 8Nacogdoches, TX | 68 | 11 | 4.3 | $7.4M | +2.2% | #88 of 520 |
| 9Paris, TX | 68 | 13 | 5.2 | $6.4M | +2.6% | #90 of 520 |
| 10Corsicana, TX | 67 | 10 | 5.3 | $6.6M | +8.2% | #99 of 520 |
| 12Fredericksburg, TX | 66 | 13 | 11.3 | $3.6M | +6.6% | #111 of 520 |
Other business types in the Fredericksburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Fredericksburg, TX area?
As of September 2026, map listings count 13 pizza places in the Fredericksburg area. 5 of them (38%) are chain locations. The listings count pizza restaurants. Official counts show 20 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 8 one-person businesses without payroll.
How much do households in the Fredericksburg, TX area spend on food away from home?
About $46.5M a year, or $4,039 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 13 pizza places on map listings, it comes to $3.6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 11,513 households in the Fredericksburg area and national spending patterns by income.
How does the Fredericksburg, TX area compare with the U.S. for pizza places?
The Fredericksburg area has 11.3 pizza places per 10,000 households, 41% above the U.S. rate of 8.0. Spending per pizza place is $3.6M, 30% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Fredericksburg area would have about 9, against 13 on map listings. There is one business with payroll in the industry for every 576 households, against one for every 478 across the U.S.
How fast is the Fredericksburg, TX area growing?
Population estimates put the Fredericksburg area at 28,527 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 11,513 households. Median household income in the Fredericksburg area is $76,162, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fredericksburg area scores 66 for pizza places (upper middle), #111 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fredericksburg area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Fredericksburg area
Screening a site or an acquisition in the Fredericksburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.