Beauty and personal care · Small-town market · Texas
Hair salons in the Fredericksburg, TX area
Competitor counts, household spending and official business counts for hair salons in the Fredericksburg, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #257 of 538 scored small-town markets
#14 of 41 scored small-town markets based in Texas
- Listings
- 29
- 5 chain locations (17%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $11M
- On personal care products and services · $953 a household
- Spending per listing
- $378K
- 12% below the U.S.
- Listings per 10k households
- 25.2
- 8% above the U.S.
- Population, 2025
- 28,527
- +6.6% since 2020
See the hair salons around any address in the Fredericksburg area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Fredericksburg area comes to about $11M a year: $953 per household, 5% below the U.S. average. Spread across 29 hair salons, that is $378K per salon, 12% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Fredericksburg area has 29 hair salons on map listings as of September 2026. Chain locations make up 17% of them, against 14% across the U.S. That comes to 25.2 for every 10,000 households, 8% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Fredericksburg area was 7 in 2023. That is one for every 1,645 households, against one for every 1,535 across the U.S. Official counts list 68 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $225K has gone to businesses classed as beauty salons in the Fredericksburg area.
Between 2020 and 2025, the population of the Fredericksburg area grew 6.6%, faster than the U.S. (+3.1%). For hair salons, the Fredericksburg area has a Groundwork market score of 52 (upper middle): #257 of 538 scored small-town markets and #14 of 41 scored small-town markets based in Texas.
How the Fredericksburg area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fredericksburg area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.2 | 26.3 | 23.4 |
| Spending per listing | $378K | $356K | $430K |
| Households per official establishment | 1,645 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +6.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $953 | $937 | $1,005 |
| Median household income | $76,162 | $78,476 | $80,734 |
| Groundwork market score | 52 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 12
- Annual payroll, 2023
- $344K
- One-person businesses, 2023
- 68Businesses with no payroll
- Map listings, September 2026
- 295 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $225K
SBA-backed loans to businesses classed as beauty salons in the Fredericksburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fredericksburg area
- Population, 2025 estimate
- 28,527+6.6% since 2020
- Households
- 11,513
- Median age
- 49.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 1,058 sq. mi.
- People per square mile
- 26
- Median household income
- $76,162+28.8% vs. 2015–2019, before inflation
- Average household income
- $116,131
- Median home value
- $460,700
- Jobs located here
- 11,821
- Daytime population
- 27,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fredericksburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for hair salons, numbered among those based in Texas, with the Fredericksburg area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, TX | 77 | 31 | 18.8 | $486K | +6.5% | #23 of 538 |
| 2Jacksonville, TX | 76 | 22 | 12.1 | $672K | +5.4% | #24 of 538 |
| 3Andrews, TX | 73 | 11 | 16.1 | $563K | +1.6% | #39 of 538 |
| 4Bonham, TX | 72 | 18 | 14.1 | $625K | +9.2% | #43 of 538 |
| 5Huntsville, TX | 66 | 42 | 16.1 | $463K | +9.5% | #85 of 538 |
| 6Corsicana, TX | 65 | 39 | 20.5 | $402K | +8.2% | #100 of 538 |
| 7Brenham, TX | 64 | 38 | 24.5 | $367K | +7.0% | #115 of 538 |
| 8Granbury, TX | 63 | 64 | 25.1 | $383K | +13.6% | #125 of 538 |
| 9Athens, TX | 61 | 75 | 22.3 | $372K | +7.5% | #148 of 538 |
| 10Mineral Wells, TX | 55 | 23 | 20.5 | $405K | +8.2% | #218 of 538 |
| 14Fredericksburg, TX | 52 | 29 | 25.2 | $378K | +6.6% | #257 of 538 |
Other business types in the Fredericksburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons52
- Barbershops73
- Nail salons66
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Fredericksburg, TX area?
Map listings as of September 2026 show 29 hair salons in the Fredericksburg area. 5 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Official counts also show 68 one-person businesses without payroll.
How much do households in the Fredericksburg, TX area spend on personal care products and services?
About $11M a year, or $953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 29 hair salons on map listings, it comes to $378K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 11,513 households in the Fredericksburg area and national spending patterns by income.
How does the Fredericksburg, TX area compare with the U.S. for hair salons?
The Fredericksburg area has 25.2 hair salons per 10,000 households, 8% above the U.S. rate of 23.4. Spending per salon is $378K, 12% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Fredericksburg area would have about 26, against 29 on map listings. There is one business with payroll in the industry for every 1,645 households, against one for every 1,535 across the U.S.
How fast is the Fredericksburg, TX area growing?
Population estimates put the Fredericksburg area at 28,527 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 11,513 households. Median household income in the Fredericksburg area is $76,162, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fredericksburg area scores 52 for hair salons (upper middle), #257 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fredericksburg area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Fredericksburg area
Screening a site or an acquisition in the Fredericksburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fredericksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.