Groundwork

Fitness and classes · Metro area · Texas

Gyms in the Amarillo, TX metro area

How the Amarillo, TX metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #295 of 387 scored metro areas
#10 of 26 scored metro areas based in Texas

Listings
72
19 chain locations (26%)
Official establishments
29
All fitness and recreational sports centers · +45.0% since 2019
Household spending a year
$71.6M
On memberships, classes and admissions · $695 a household
Spending per listing
$994K
24% below the U.S.
Listings per 10k households
7.0
8% below the U.S.
Population, 2025
276,235
+2.7% since 2020

See the gyms around any address in the Amarillo metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms in the Amarillo metro area is 39 (lower middle), #295 of 387 scored metro areas and #10 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.

Households in the Amarillo metro area spend about $71.6M a year on memberships, classes and admissions, or $695 per household, 29% below the U.S. average. That is about $994K of household spending for each gym on map listings, 24% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

The Amarillo metro area has 72 gyms on map listings as of September 2026. 19 of them (26%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 7.0, 8% below the U.S. rate of 7.6.

In 2023, official counts showed 29 businesses with payroll in the Amarillo metro area classed as fitness and recreational sports centers, up 45.0% from 2019. That is one for every 3,554 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $314K have gone to businesses classed as fitness and recreational sports centers in the Amarillo metro area. Population estimates put the population change in the Amarillo metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).

How the Amarillo metro area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Amarillo, TX metro area compared with Texas and the U.S.
MeasureAmarillo metro areaTexasU.S.
Listings per 10k households7.08.47.6
Spending per listing$994K$970K$1.3M
Households per official establishment (all fitness and recreational sports centers)3,5543,1733,109
Official establishment growth, 2019–2023+45.0%+18.9%+5.8%
Population growth, 2020–2025+2.7%+8.5%+3.1%
Spending per household on memberships, classes and admissions$695$810$983
Median household income$69,611$78,476$80,734
Groundwork market score3941

Official counts and lending

Businesses

Official establishments, 2019 to 2023
29All fitness and recreational sports centers · +45.0% over the period
Employees, 2023
526
Annual payroll, 2023
$6.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7219 chain locations
Listings at the U.S. rate for this spending
55The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$314K

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Amarillo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Amarillo metro area

Population, 2025 estimate
276,235+2.7% since 2020
Households
103,062
Median age
37.0
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
5,151 sq. mi.
People per square mile
53
Median household income
$69,611+25.4% vs. 2015–2019, before inflation
Average household income
$94,771
Median home value
$208,700
Jobs located here
124,760
Daytime population
274,340Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Amarillo metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Texas for gyms, numbered among those based in Texas, with the Amarillo metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Odessa, TX56396.0$1.2M+5.0%#133 of 387
2Sherman-Denison, TX56417.4$953K+12.8%#134 of 387
3Midland, TX55568.0$1.2M+9.8%#146 of 387
4Houston-Pasadena-The Woodlands, TX532,1448.1$1.1M+10.3%#163 of 387
5Dallas-Fort Worth-Arlington, TX502,4548.5$1.1M+10.6%#193 of 387
6Austin-Round Rock-San Marcos, TX499549.6$1.1M+14.0%#206 of 387
7Beaumont-Port Arthur, TX48865.8$1.2M+0.5%#215 of 387
8San Antonio-New Braunfels, TX457697.9$964K+9.5%#248 of 387
9Killeen-Temple, TX411407.9$819K+7.2%#275 of 387
10Amarillo, TX39727.0$994K+2.7%#295 of 387

Other business types in the Amarillo metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Amarillo, TX metro area?

Map listings as of September 2026 show 72 gyms in the Amarillo metro area. 19 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 29 businesses with payroll classed as fitness and recreational sports centers in 2023, up 45.0% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Amarillo, TX metro area spend on memberships, classes and admissions?

About $71.6M a year, or $695 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 72 gyms on map listings, it comes to $994K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 103,062 households in the Amarillo metro area and national spending patterns by income.

How does the Amarillo, TX metro area compare with the U.S. for gyms?

The Amarillo metro area has 7.0 gyms per 10,000 households, 8% below the U.S. rate of 7.6. Spending per gym is $994K, 24% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Amarillo metro area would have about 55, against 72 on map listings. There is one business with payroll in the industry for every 3,554 households, against one for every 3,109 across the U.S. The official count rose 45.0% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Amarillo, TX metro area growing?

Population estimates put the Amarillo metro area at 276,235 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 103,062 households. Median household income in the Amarillo metro area is $69,611, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Amarillo metro area scores 39 for gyms (lower middle), #295 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Amarillo metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Amarillo metro area

Screening a site or an acquisition in the Amarillo metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.