Food and drink · Metro area · Texas
Sit-down restaurants in the Amarillo, TX metro area
The sit-down restaurants in the Amarillo, TX metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #301 of 387 scored metro areas
#17 of 26 scored metro areas based in Texas
- Listings
- 587
- 207 chain locations (35%)
- Official establishments
- 206
- +4.6% since 2019
- Household spending a year
- $377.1M
- On food away from home · $3,659 a household
- Spending per listing
- $642K
- 3% below the U.S.
- Listings per 10k households
- 57.0
- 7% below the U.S.
- Population, 2025
- 276,235
- +2.7% since 2020
See the sit-down restaurants around any address in the Amarillo metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Amarillo metro area scores 36 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #301 of 387 scored metro areas and #17 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.
At $3,659 per household (10% below the U.S. average), households in the Amarillo metro area spend about $377.1M a year on food away from home. That works out to $642K per restaurant, 3% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 587 sit-down restaurants on map listings in the Amarillo metro area as of September 2026. Of those, 207 are chain locations, or 35%, against 29% across the U.S. That is 57.0 per 10,000 households, 7% below the U.S. rate of 61.3.
Official counts show 206 businesses with payroll classed as full-service restaurants in the Amarillo metro area in 2023, up 4.6% from 2019. That is one for every 500 households, against one for every 500 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2.5M have gone to businesses classed as full-service restaurants in the Amarillo metro area. Between 2020 and 2025, the population of the Amarillo metro area grew 2.7%, in step with the U.S. (+3.1%).
How the Amarillo metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Amarillo metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.0 | 69.0 | 61.3 |
| Spending per listing | $642K | $575K | $664K |
| Households per official establishment | 500 | 528 | 500 |
| Official establishment growth, 2019–2023 | +4.6% | +9.9% | +1.5% |
| Population growth, 2020–2025 | +2.7% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,659 | $3,970 | $4,070 |
| Median household income | $69,611 | $78,476 | $80,734 |
| Groundwork market score | 36 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 206+4.6% over the period
- Employees, 2023
- 5,170
- Annual payroll, 2023
- $115.4M
- One-person businesses, 2023
- 57Businesses with no payroll
- Map listings, September 2026
- 587207 chain locations
- Listings at the U.S. rate for this spending
- 568The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.5M
SBA-backed loans to businesses classed as full-service restaurants in the Amarillo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Amarillo metro area
- Population, 2025 estimate
- 276,235+2.7% since 2020
- Households
- 103,062
- Median age
- 37.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 5,151 sq. mi.
- People per square mile
- 53
- Median household income
- $69,611+25.4% vs. 2015–2019, before inflation
- Average household income
- $94,771
- Median home value
- $208,700
- Jobs located here
- 124,760
- Daytime population
- 274,340Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Amarillo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for sit-down restaurants, numbered among those based in Texas, with the Amarillo metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 65 | 6,730 | 68.0 | $669K | +14.0% | #84 of 387 |
| 2Sherman-Denison, TX | 56 | 360 | 65.2 | $571K | +12.8% | #142 of 387 |
| 3Midland, TX | 55 | 459 | 65.9 | $660K | +9.8% | #148 of 387 |
| 4Killeen-Temple, TX | 55 | 958 | 53.9 | $657K | +7.2% | #149 of 387 |
| 5Wichita Falls, TX | 52 | 282 | 49.7 | $705K | +0.7% | #171 of 387 |
| 6Dallas-Fort Worth-Arlington, TX | 51 | 20,183 | 69.8 | $614K | +10.6% | #183 of 387 |
| 7Odessa, TX | 51 | 393 | 60.9 | $607K | +5.0% | #184 of 387 |
| 8Houston-Pasadena-The Woodlands, TX | 47 | 18,794 | 70.6 | $582K | +10.3% | #218 of 387 |
| 9Lubbock, TX | 45 | 786 | 55.9 | $630K | +4.6% | #233 of 387 |
| 10San Antonio-New Braunfels, TX | 44 | 6,545 | 67.6 | $572K | +9.5% | #241 of 387 |
| 17Amarillo, TX | 36 | 587 | 57.0 | $642K | +2.7% | #301 of 387 |
Other business types in the Amarillo metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes31
- Sit-down restaurants36
- Fast food and sandwich shops30
- Pizza51
- Coffee shops and cafes30
- Bakeries and dessert shops33
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Amarillo, TX metro area?
As of September 2026, map listings count 587 sit-down restaurants in the Amarillo metro area. 207 of them (35%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 206 businesses with payroll classed as full-service restaurants in 2023, up 4.6% from 2019. Another 57 one-person businesses have no payroll, by official counts.
How much do households in the Amarillo, TX metro area spend on food away from home?
About $377.1M a year, or $3,659 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 587 sit-down restaurants on map listings, it comes to $642K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 103,062 households in the Amarillo metro area and national spending patterns by income.
How does the Amarillo, TX metro area compare with the U.S. for sit-down restaurants?
The Amarillo metro area has 57.0 sit-down restaurants per 10,000 households, 7% below the U.S. rate of 61.3. Spending per restaurant is $642K, 3% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Amarillo metro area would have about 568, against 587 on map listings. There is one business with payroll in the industry for every 500 households, against one for every 500 across the U.S. The official count rose 4.6% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Amarillo, TX metro area growing?
Population estimates put the Amarillo metro area at 276,235 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 103,062 households. Median household income in the Amarillo metro area is $69,611, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Amarillo metro area scores 36 for sit-down restaurants (lower middle), #301 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Amarillo metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Amarillo metro area
Screening a site or an acquisition in the Amarillo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.