Groundwork

Child care · Metro area · Texas

Child care centers and preschools in the Amarillo, TX metro area

The child care centers and preschools in the Amarillo, TX metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #171 of 387 scored metro areas
#11 of 26 scored metro areas based in Texas

Listings
47
6 chain locations (13%)
Official establishments
52
+18.6% since 2019
Household spending a year
$44.5M
On child care and other personal services · $432 a household
Spending per listing
$947K
5% below the U.S.
Listings per 10k households
4.6
21% below the U.S.
Population, 2025
276,235
+2.7% since 2020

See the child care centers and preschools around any address in the Amarillo metro area

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Amarillo metro area spend about $44.5M a year on child care and other personal services, or $432 per household, 26% below the U.S. average. That is about $947K of household spending for each center on map listings, 5% below the U.S. figure of $1M.

The Amarillo metro area has 47 child care centers and preschools on map listings as of September 2026. Chain locations make up 13% of them, against 12% across the U.S. That is 4.6 per 10,000 households, 21% below the U.S. rate of 5.8.

The official count of businesses with payroll classed as child care services in the Amarillo metro area was 52 in 2023, up 18.6% from 2019. That is one for every 1,982 households, against one for every 1,573 across the U.S. Official counts also show 370 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $397K has gone to businesses classed as child care services in the Amarillo metro area.

Between 2020 and 2025, the population of the Amarillo metro area grew 2.7%, in step with the U.S. (+3.1%). The Amarillo metro area scores 54 (upper middle) on the Groundwork market score for child care centers and preschools, ranking #171 of 387 scored metro areas and #11 of 26 scored metro areas based in Texas.

How the Amarillo metro area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Amarillo, TX metro area compared with Texas and the U.S.
MeasureAmarillo metro areaTexasU.S.
Listings per 10k households4.65.55.8
Spending per listing$947K$916K$1M
Households per official establishment1,9821,7611,573
Official establishment growth, 2019–2023+18.6%+10.1%+5.7%
Population growth, 2020–2025+2.7%+8.5%+3.1%
Spending per household on child care and other personal services$432$507$581
Median household income$69,611$78,476$80,734
Groundwork market score5465

Official counts and lending

Businesses

Official establishments, 2019 to 2023
52+18.6% over the period
Employees, 2023
739
Annual payroll, 2023
$18.1M
One-person businesses, 2023
370Businesses with no payroll
Map listings, September 2026
476 chain locations
Listings at the U.S. rate for this spending
44The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$397K

SBA-backed loans to businesses classed as child care services in the Amarillo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Amarillo metro area

Population, 2025 estimate
276,235+2.7% since 2020
Households
103,062
Median age
37.0
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
5,151 sq. mi.
People per square mile
53
Median household income
$69,611+25.4% vs. 2015–2019, before inflation
Average household income
$94,771
Median home value
$208,700
Jobs located here
124,760
Daytime population
274,340Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Amarillo metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Texas

Every Texas market ranked →

The highest-scoring metro areas in Texas for child care centers and preschools, numbered among those based in Texas, with the Amarillo metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Midland, TX80304.3$1.4M+9.8%#19 of 387
2Odessa, TX77223.4$1.3M+5.0%#29 of 387
3San Antonio-New Braunfels, TX734514.7$1M+9.5%#42 of 387
4Austin-Round Rock-San Marcos, TX726096.2$1M+14.0%#50 of 387
5Dallas-Fort Worth-Arlington, TX701,6085.6$1M+10.6%#56 of 387
6Abilene, TX67243.6$1.1M+4.8%#72 of 387
7College Station-Bryan, TX64474.4$958K+6.9%#91 of 387
8Houston-Pasadena-The Woodlands, TX621,5045.7$960K+10.3%#101 of 387
9Sherman-Denison, TX60295.2$834K+12.8%#122 of 387
10San Angelo, TX59173.6$1.1M+0.3%#127 of 387
11Amarillo, TX54474.6$947K+2.7%#171 of 387

Other business types in the Amarillo metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in the Amarillo, TX metro area?

Map listings as of September 2026 show 47 child care centers and preschools in the Amarillo metro area. 6 of them (13%) are chain locations. The listings count day care centers and preschools. Official counts show 52 businesses with payroll classed as child care services in 2023, up 18.6% from 2019. Another 370 one-person businesses have no payroll, by official counts.

How much do households in the Amarillo, TX metro area spend on child care and other personal services?

About $44.5M a year, or $432 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 47 child care centers and preschools on map listings, it comes to $947K per center. It is estimated from the incomes of the 103,062 households in the Amarillo metro area and national spending patterns by income.

How does the Amarillo, TX metro area compare with the U.S. for child care centers and preschools?

The Amarillo metro area has 4.6 child care centers and preschools per 10,000 households, 21% below the U.S. rate of 5.8. Spending per center is $947K, 5% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Amarillo metro area would have about 44, against 47 on map listings. There is one business with payroll in the industry for every 1,982 households, against one for every 1,573 across the U.S. The official count rose 18.6% from 2019 to 2023, against +5.7% for the U.S.

How fast is the Amarillo, TX metro area growing?

Population estimates put the Amarillo metro area at 276,235 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 103,062 households. Median household income in the Amarillo metro area is $69,611, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Amarillo metro area scores 54 for child care centers and preschools (upper middle), #171 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Amarillo metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in the Amarillo metro area

Screening a site or an acquisition in the Amarillo metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Amarillo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.