Small-town market profile · Tennessee
Newport, TN area market data
Population, household spending and competition for 56 business types in the Newport area, each scored against other small-town markets.
- Population, 2025
- 37,889
- +5.1% since 2020
- Households
- 15,509
- Median household income
- $48,016
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $158,100
- Jobs located here
- 7,244
- Highest market score
- 95
- Insurance agencies, #4 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Newport area by name and distance, and the households and spending within reach. Or open the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 37,889 people live in the Newport area, in 15,509 households. Population estimates put the population change in the Newport area from 2020 to 2025 at +5.1%, faster than the U.S. (+3.1%). The median household income in the Newport area is $48,016 a year, 41% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Newport area spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
The highest Groundwork market scores in the Newport area are for insurance agencies (95); lawn care, cleaning and pest control companies (81); and auto repair and car care businesses (79). The Newport area ranks #4 of 537 scored small-town markets for insurance agencies.
The Newport area is made up of one county, Cocke County. For its number of households, the Newport area has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (73% below the U.S. rate).
All 56 business types in the Newport area
Highest Groundwork market score first. Each score compares the Newport area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 95 | #4 of 537 | 12 | 7.7 | $3.4M | 272 | 6 |
| Lawn, cleaning and pest control | 81 | #17 of 481 | 5 | 3.2 | $3.7M | 223 | 13 |
| Auto repair and car care | 79 | #29 of 538 | 45 | 29.0 | $316K | 118 | 10 |
| Auto repair shops | 77 | #31 of 538 | 27 | 17.4 | $526K | 118 | 7 |
| Clothing, shoes and laundry | 75 | #58 of 536 | 10 | 6.4 | $2.4M | 268 | 4 |
| Home repair trades | 74 | #30 of 526 | 11 | 7.1 | $3.3M | 135 | 5 |
| Clothing and shoe stores | 74 | #64 of 536 | 7 | 4.5 | $3.4M | 265 | 4 |
| Dentists and orthodontists | 71 | #72 of 526 | 8 | 5.2 | $1.7M | 175 | 4 |
| Tire shops | 68 | #93 of 431 | 5 | 3.2 | $2.8M | 113 | Under 3 |
| Doctors, dentists and clinics | 68 | #104 of 538 | 60 | 38.7 | $230K | 151 | 21 |
| Real estate | 66 | #80 of 536 | 27 | 17.4 | Index only | 169 | 3 |
| Collision repair and body shops | 66 | #82 of 387 | 5 | 3.2 | $2.8M | 92 | 3 |
| Bakeries and dessert shops | 65 | #91 of 507 | 7 | 4.5 | $6.4M | 155 | Under 3 |
| Gyms, studios and classes | 62 | #125 of 535 | 9 | 5.8 | $800K | 121 | Under 3 |
| Car washes and detailing | 61 | #134 of 441 | 6 | 3.9 | $2.4M | 94 | Under 3 |
| Fast food and sandwich shops | 60 | #181 of 537 | 18 | 11.6 | $2.5M | 82 | 17 |
| Primary care and pediatrics | 57 | #176 of 458 | 8 | 5.2 | $1.7M | 97 | 10 |
| Spas and skin care | 57 | #176 of 504 | 8 | 5.2 | $1.4M | 157 | Under 3 |
| Restaurants and cafes | 57 | #194 of 538 | 134 | 86.4 | $336K | 91 | 39 |
| HVAC and plumbing | 56 | #173 of 476 | 10 | 6.4 | $3.6M | 76 | 5 |
| Pizza | 56 | #199 of 520 | 13 | 8.4 | $3.5M | 68 | 17 |
| Coffee shops and cafes | 56 | #205 of 529 | 10 | 6.4 | $4.5M | 122 | Under 3 |
| Nail salons | 54 | #176 of 387 | 5 | 3.2 | $2.2M | 132 | Under 3 |
| Pet grooming and boarding | 53 | #170 of 387 | 6 | 3.9 | $1.8M | 70 | Under 3 |
| Salons, barbers and spas | 50 | #271 of 538 | 46 | 29.7 | $239K | 113 | Under 3 |
| Sit-down restaurants | 49 | #278 of 538 | 77 | 49.6 | $585K | 88 | 21 |
| Hair salons | 49 | #284 of 538 | 26 | 16.8 | $423K | 98 | Under 3 |
| Grocery and convenience stores | 49 | #292 of 538 | 34 | 21.9 | $2.4M | 70 | 9 |
| Convenience stores | 49 | #294 of 529 | 16 | 10.3 | $5.1M | 64 | 4 |
| Grocery stores | 47 | #300 of 506 | 13 | 8.4 | $6.2M | 67 | 5 |
| Real estate agents and brokers | 47 | #304 of 533 | 25 | 16.1 | Index only | 145 | Under 3 |
| Pet businesses | 46 | #324 of 527 | 18 | 11.6 | $590K | 67 | Under 3 |
| Physical therapy | 45 | #245 of 400 | 9 | 5.8 | $1.5M | 64 | 3 |
| Barbershops | 44 | #229 of 377 | 6 | 3.9 | $1.8M | 97 | Under 3 |
| Optometrists and eye care | 43 | #259 of 400 | 5 | 3.2 | $2.8M | 88 | 4 |
| Gas stations | 37 | #410 of 536 | 50 | 32.2 | $950K | 40 | 32 |
| Martial arts and dance studios | 36 | #291 of 378 | 5 | 3.2 | $1.4M | 71 | Under 3 |
| Pet stores | 30 | #185 of 220 | 7 | 4.5 | $1.5M | 34 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.6 | $1.1M | 110 | 3 |
| Gyms | Not scored | Not scored | 4 | 2.6 | $1.8M | 138 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.9 | $6.2M | 213 | 8 |
| Veterinarians | Not scored | Not scored | 3 | 1.9 | $3.5M | 130 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $11.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.6 | $13.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $36M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $18.7M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $14.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $18.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Newport area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.2M | $916 | 96 |
| Gasoline and other fuels | $47.5M | $3,062 | 118 |
| Food away from home | $45.1M | $2,905 | 71 |
| Groceries | $80.9M | $5,216 | 83 |
| Personal care products and services | $11M | $710 | 71 |
| Child care and other personal services | $4.4M | $284 | 49 |
| Memberships, classes and admissions | $7.2M | $464 | 47 |
| Medical and dental services | $13.8M | $889 | 69 |
| Pets | $10.6M | $685 | 75 |
| Clothing, shoes and related services | $23.6M | $1,522 | 74 |
| Vehicle insurance | $40.9M | $2,639 | 135 |
| Home repairs, maintenance and insurance | $36M | $2,320 | 77 |
| Lawn care, cleaning and other household services | $18.7M | $1,204 | 85 |
| Rent and homeowner costs | $197.1M | $12,711 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Newport area
- Population, 2025 estimate
- 37,889+5.1% since 2020
- Households
- 15,509
- Median age
- 44.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 436 sq. mi.
- People per square mile
- 84
- Median household income
- $48,016+30.8% vs. 2015–2019, before inflation
- Average household income
- $65,218
- Median home value
- $158,100
- Jobs located here
- 7,244
- Daytime population
- 28,851Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Newport area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Newport area 1
- Cocke County, TN36,813 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Newport, TN area growing?
Population estimates put the Newport area at 37,889 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 15,509 households. Against the 2015–2019 survey, median household income rose 30.8%, before inflation.
How much do households in the Newport, TN area spend?
Households in the Newport area spend about $197.1M a year on rent and homeowner costs, $80.9M on groceries and $47.5M on gasoline and other fuels. Relative to the U.S., household spending in the Newport area runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Which business types have the highest market scores in the Newport, TN area?
Of the business types scored in the Newport area, insurance agencies (95); lawn care, cleaning and pest control companies (81); and auto repair and car care businesses (79) have the highest Groundwork market scores. For insurance agencies, that ranks #4 of 537 scored small-town markets.
How does the Newport, TN area compare with the U.S.?
Median household income in the Newport area is $48,016, 41% below the U.S. median of $80,734. The population rose 5.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Newport area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Newport area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Newport area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.