County profile · Tennessee
Cocke County, TN market data
How Cocke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 37,889
- +5.1% since 2020
- Households
- 15,509
- Median household income
- $48,016
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $158,100
- Jobs located here
- 7,244
- Highest market score
- 90
- Insurance agencies, #56 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Cocke County by name and distance, and the households and spending within reach. Or open the report at the center of Cocke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cocke County has an estimated 37,889 people and 15,509 households. Between 2020 and 2025, the population of Cocke County grew 5.1%, faster than the U.S. (+3.1%). Median household income in Cocke County is $48,016, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
Relative to the U.S., household spending in Cocke County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in Cocke County, insurance agencies (90); lawn care, cleaning and pest control companies (77); and clothing, shoe and laundry businesses (72) have the highest Groundwork market scores. For insurance agencies, that ranks #56 of 2,272 scored counties.
Cocke County is part of the Newport area. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (73% below the U.S. rate).
All 56 business types in Cocke County
Highest Groundwork market score first. Each score compares Cocke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 90 | #56 of 2,272 | 12 | 7.7 | $3.4M | 272 | 6 |
| Lawn, cleaning and pest control | 77 | #95 of 1,771 | 5 | 3.2 | $3.7M | 223 | 13 |
| Clothing, shoes and laundry | 72 | #305 of 2,210 | 10 | 6.4 | $2.4M | 268 | 4 |
| Auto repair and car care | 72 | #314 of 2,401 | 45 | 29.0 | $316K | 118 | 10 |
| Home repair trades | 71 | #183 of 2,057 | 11 | 7.1 | $3.3M | 135 | 5 |
| Auto repair shops | 71 | #321 of 2,378 | 27 | 17.4 | $526K | 118 | 7 |
| Clothing and shoe stores | 71 | #337 of 2,087 | 7 | 4.5 | $3.4M | 265 | 4 |
| Dentists and orthodontists | 69 | #291 of 1,886 | 8 | 5.2 | $1.7M | 175 | 4 |
| Real estate | 63 | #468 of 2,229 | 27 | 17.4 | Index only | 169 | 3 |
| Bakeries and dessert shops | 62 | #461 of 1,889 | 7 | 4.5 | $6.4M | 155 | Under 3 |
| Tire shops | 62 | #470 of 1,530 | 5 | 3.2 | $2.8M | 113 | Under 3 |
| Collision repair and body shops | 59 | #467 of 1,327 | 5 | 3.2 | $2.8M | 92 | 3 |
| Gyms, studios and classes | 57 | #714 of 2,088 | 9 | 5.8 | $800K | 121 | Under 3 |
| Doctors, dentists and clinics | 57 | #870 of 2,394 | 60 | 38.7 | $230K | 151 | 21 |
| Spas and skin care | 55 | #686 of 1,769 | 8 | 5.2 | $1.4M | 157 | Under 3 |
| Car washes and detailing | 54 | #630 of 1,451 | 6 | 3.9 | $2.4M | 94 | Under 3 |
| Primary care and pediatrics | 54 | #718 of 1,656 | 8 | 5.2 | $1.7M | 97 | 10 |
| Nail salons | 53 | #590 of 1,328 | 5 | 3.2 | $2.2M | 132 | Under 3 |
| Fast food and sandwich shops | 53 | #1,040 of 2,222 | 18 | 11.6 | $2.5M | 82 | 17 |
| HVAC and plumbing | 52 | #797 of 1,707 | 10 | 6.4 | $3.6M | 76 | 5 |
| Coffee shops and cafes | 52 | #929 of 2,063 | 10 | 6.4 | $4.5M | 122 | Under 3 |
| Pizza | 51 | #996 of 2,090 | 13 | 8.4 | $3.5M | 68 | 17 |
| Restaurants and cafes | 49 | #1,251 of 2,405 | 134 | 86.4 | $336K | 91 | 39 |
| Real estate agents and brokers | 47 | #1,211 of 2,176 | 25 | 16.1 | Index only | 145 | Under 3 |
| Grocery stores | 46 | #1,159 of 2,070 | 13 | 8.4 | $6.2M | 67 | 5 |
| Convenience stores | 46 | #1,276 of 2,261 | 16 | 10.3 | $5.1M | 64 | 4 |
| Grocery and convenience stores | 46 | #1,365 of 2,402 | 34 | 21.9 | $2.4M | 70 | 9 |
| Pet grooming and boarding | 43 | #885 of 1,461 | 6 | 3.9 | $1.8M | 70 | Under 3 |
| Physical therapy | 43 | #915 of 1,422 | 9 | 5.8 | $1.5M | 64 | 3 |
| Salons, barbers and spas | 43 | #1,566 of 2,385 | 46 | 29.7 | $239K | 113 | Under 3 |
| Barbershops | 42 | #894 of 1,356 | 6 | 3.9 | $1.8M | 97 | Under 3 |
| Hair salons | 42 | #1,552 of 2,339 | 26 | 16.8 | $423K | 98 | Under 3 |
| Sit-down restaurants | 42 | #1,563 of 2,405 | 77 | 49.6 | $585K | 88 | 21 |
| Pet businesses | 40 | #1,527 of 2,200 | 18 | 11.6 | $590K | 67 | Under 3 |
| Optometrists and eye care | 35 | #998 of 1,302 | 5 | 3.2 | $2.8M | 88 | 4 |
| Gas stations | 33 | #1,877 of 2,358 | 50 | 32.2 | $950K | 40 | 32 |
| Martial arts and dance studios | 31 | #1,126 of 1,334 | 5 | 3.2 | $1.4M | 71 | Under 3 |
| Pet stores | 23 | #882 of 974 | 7 | 4.5 | $1.5M | 34 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.6 | $1.1M | 110 | 3 |
| Gyms | Not scored | Not scored | 4 | 2.6 | $1.8M | 138 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.9 | $6.2M | 213 | 8 |
| Veterinarians | Not scored | Not scored | 3 | 1.9 | $3.5M | 130 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $11.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.6 | $13.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $36M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $18.7M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $14.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $18.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cocke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.2M | $916 | 96 |
| Gasoline and other fuels | $47.5M | $3,062 | 118 |
| Food away from home | $45.1M | $2,905 | 71 |
| Groceries | $80.9M | $5,216 | 83 |
| Personal care products and services | $11M | $710 | 71 |
| Child care and other personal services | $4.4M | $284 | 49 |
| Memberships, classes and admissions | $7.2M | $464 | 47 |
| Medical and dental services | $13.8M | $889 | 69 |
| Pets | $10.6M | $685 | 75 |
| Clothing, shoes and related services | $23.6M | $1,522 | 74 |
| Vehicle insurance | $40.9M | $2,639 | 135 |
| Home repairs, maintenance and insurance | $36M | $2,320 | 77 |
| Lawn care, cleaning and other household services | $18.7M | $1,204 | 85 |
| Rent and homeowner costs | $197.1M | $12,711 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cocke County
- Population, 2025 estimate
- 37,889+5.1% since 2020
- Households
- 15,509
- Median age
- 44.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 436 sq. mi.
- People per square mile
- 84
- Median household income
- $48,016+30.8% vs. 2015–2019, before inflation
- Average household income
- $65,218
- Median home value
- $158,100
- Jobs located here
- 7,244
- Daytime population
- 28,851Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cocke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cocke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
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- Hamblen County, TN65,669 people
- Sevier County, TN99,652 people
- Greene County, TN71,628 people
- Grainger County, TN24,266 people
- Hawkins County, TN57,964 people
- Hancock County, TN6,852 people
- Union County, TN20,431 people
Questions
How fast is Cocke County, TN growing?
Population estimates put Cocke County at 37,889 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 15,509 households. Median household income rose 30.8% from the 2015–2019 survey, before inflation.
How much do households in Cocke County, TN spend?
Households in Cocke County spend about $197.1M a year on rent and homeowner costs, $80.9M on groceries and $47.5M on gasoline and other fuels. Set against the U.S., households in Cocke County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in Cocke County, TN?
The highest Groundwork market scores in Cocke County are for insurance agencies (90); lawn care, cleaning and pest control companies (77); and clothing, shoe and laundry businesses (72). Cocke County ranks #56 of 2,272 scored counties for insurance agencies.
How does Cocke County, TN compare with the U.S.?
The median household income in Cocke County is $48,016 a year, 41% below the U.S. median of $80,734. The population rose 5.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,100, against $332,700 for the U.S. For its number of households, Cocke County has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Cocke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cocke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cocke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cocke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.