Small-town market profile · Tennessee
McMinnville, TN area market data
How the McMinnville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,717
- +6.5% since 2020
- Households
- 16,203
- Median household income
- $55,487
- +34.9% vs. 2015–2019, before inflation
- Median home value
- $192,900
- Jobs located here
- 12,649
- Highest market score
- 85
- Insurance agencies, #32 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the McMinnville area by name and distance, and the households and spending within reach. Or open the report at the center of the McMinnville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The McMinnville area has an estimated 43,717 people and 16,203 households. Population estimates put the population change in the McMinnville area from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). Median household income in the McMinnville area is $55,487, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.9%, before inflation.
Relative to the U.S., household spending in the McMinnville area runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in the McMinnville area, insurance agencies (85); lawn care, cleaning and pest control companies (84); and pizza places (73) have the highest Groundwork market scores. For insurance agencies, that ranks #32 of 537 scored small-town markets.
The McMinnville area is made up of one county, Warren County. Against the U.S., map listings per household run highest for collision repair and body shops (2.2 times the U.S. rate) and lowest for real estate agents and brokers (50% below the U.S. rate).
All 56 business types in the McMinnville area
Highest Groundwork market score first. Each score compares the McMinnville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 85 | #32 of 537 | 21 | 13.0 | $2.2M | 171 | 13 |
| Lawn, cleaning and pest control | 84 | #13 of 481 | 7 | 4.3 | $3M | 176 | 14 |
| Pizza | 73 | #53 of 520 | 7 | 4.3 | $7.3M | 143 | 25 |
| Auto repair and car care | 72 | #72 of 538 | 62 | 38.3 | $256K | 95 | 15 |
| Tire shops | 70 | #80 of 431 | 6 | 3.7 | $2.6M | 106 | Under 3 |
| Real estate agents and brokers | 69 | #57 of 533 | 25 | 15.4 | Index only | 159 | 3 |
| Real estate | 67 | #69 of 536 | 32 | 19.7 | Index only | 156 | 6 |
| Coffee shops and cafes | 66 | #87 of 529 | 7 | 4.3 | $7.3M | 196 | 8 |
| Restaurants and cafes | 66 | #114 of 538 | 129 | 79.6 | $394K | 106 | 57 |
| Car washes and detailing | 64 | #113 of 441 | 7 | 4.3 | $2.3M | 90 | Under 3 |
| Gas stations | 64 | #124 of 536 | 29 | 17.9 | $1.8M | 76 | 25 |
| Home repair trades | 63 | #115 of 526 | 18 | 11.1 | $2.2M | 92 | 19 |
| Nail salons | 62 | #114 of 387 | 5 | 3.1 | $2.5M | 148 | Under 3 |
| Auto repair shops | 62 | #152 of 538 | 40 | 24.7 | $397K | 89 | 14 |
| Barbershops | 61 | #119 of 377 | 5 | 3.1 | $2.5M | 131 | Under 3 |
| Dentists and orthodontists | 61 | #163 of 526 | 12 | 7.4 | $1.3M | 131 | 7 |
| Grocery and convenience stores | 61 | #174 of 538 | 36 | 22.2 | $2.5M | 72 | 7 |
| Sit-down restaurants | 59 | #177 of 538 | 75 | 46.3 | $677K | 102 | 22 |
| Fast food and sandwich shops | 58 | #204 of 537 | 20 | 12.3 | $2.5M | 83 | 25 |
| Optometrists and eye care | 57 | #143 of 400 | 5 | 3.1 | $3.1M | 99 | 3 |
| Chiropractors | 56 | #163 of 426 | 6 | 3.7 | $2.6M | 108 | 5 |
| Grocery stores | 51 | #266 of 506 | 15 | 9.3 | $5.9M | 63 | 5 |
| HVAC and plumbing | 50 | #242 of 476 | 13 | 8.0 | $3.1M | 65 | 11 |
| Convenience stores | 50 | #285 of 529 | 18 | 11.1 | $4.9M | 62 | Under 3 |
| Clothing, shoes and laundry | 49 | #280 of 536 | 32 | 19.7 | $814K | 92 | 10 |
| Clothing and shoe stores | 46 | #307 of 536 | 25 | 15.4 | $1M | 82 | 10 |
| Gyms, studios and classes | 45 | #343 of 535 | 21 | 13.0 | $402K | 61 | 3 |
| Pet grooming and boarding | 44 | #245 of 387 | 10 | 6.2 | $1.2M | 47 | 3 |
| Physical therapy | 43 | #260 of 400 | 9 | 5.6 | $1.7M | 72 | 5 |
| Pet stores | 42 | #150 of 220 | 6 | 3.7 | $2M | 44 | Under 3 |
| Bakeries and dessert shops | 42 | #338 of 507 | 15 | 9.3 | $3.4M | 82 | 8 |
| Veterinarians | 41 | #263 of 398 | 9 | 5.6 | $1.3M | 49 | 5 |
| Child care and preschools | 39 | #324 of 454 | 10 | 6.2 | $525K | 52 | 10 |
| Salons, barbers and spas | 39 | #403 of 538 | 84 | 51.8 | $147K | 69 | 8 |
| Martial arts and dance studios | 38 | #276 of 378 | 7 | 4.3 | $1.2M | 60 | 3 |
| Collision repair and body shops | 38 | #287 of 387 | 11 | 6.8 | $1.4M | 47 | 6 |
| Pet businesses | 37 | #419 of 527 | 29 | 17.9 | $410K | 47 | 8 |
| Hair salons | 35 | #442 of 538 | 52 | 32.1 | $237K | 55 | 6 |
| Gyms | 34 | #420 of 506 | 12 | 7.4 | $703K | 54 | Under 3 |
| Primary care and pediatrics | 32 | #365 of 458 | 12 | 7.4 | $1.3M | 72 | 39 |
| Spas and skin care | 30 | #451 of 504 | 22 | 13.6 | $561K | 64 | Under 3 |
| Doctors, dentists and clinics | 27 | #472 of 538 | 131 | 80.8 | $118K | 77 | 59 |
| Property management | Not scored | Not scored | 4 | 2.5 | Index only | 97 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.9 | $772K | 114 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.9 | $6.9M | 67 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.9 | $13.4M | 159 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $13M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.2 | $20.1M | Too few | 5 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $10.3M | Too few | 7 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.2 | $10.3M | Too few | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $7.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $4.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $26M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $15.5M | Too few | Under 3 |
Household spending in the McMinnville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.9M | $980 | 102 |
| Gasoline and other fuels | $52.5M | $3,241 | 125 |
| Food away from home | $50.8M | $3,133 | 77 |
| Groceries | $88.3M | $5,449 | 86 |
| Personal care products and services | $12.3M | $761 | 76 |
| Child care and other personal services | $5.2M | $324 | 56 |
| Memberships, classes and admissions | $8.4M | $521 | 53 |
| Medical and dental services | $15.5M | $955 | 74 |
| Pets | $11.9M | $735 | 81 |
| Clothing, shoes and related services | $26M | $1,607 | 78 |
| Vehicle insurance | $45.2M | $2,787 | 142 |
| Home repairs, maintenance and insurance | $40.3M | $2,484 | 82 |
| Lawn care, cleaning and other household services | $20.7M | $1,277 | 90 |
| Rent and homeowner costs | $216.5M | $13,360 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the McMinnville area
- Population, 2025 estimate
- 43,717+6.5% since 2020
- Households
- 16,203
- Median age
- 40.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 433 sq. mi.
- People per square mile
- 97
- Median household income
- $55,487+34.9% vs. 2015–2019, before inflation
- Average household income
- $74,703
- Median home value
- $192,900
- Jobs located here
- 12,649
- Daytime population
- 36,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the McMinnville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the McMinnville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the McMinnville area 1
- Warren County, TN42,166 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the McMinnville, TN area growing?
Population estimates put the McMinnville area at 43,717 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 16,203 households. Median household income rose 34.9% from the 2015–2019 survey, before inflation.
How much do households in the McMinnville, TN area spend?
Households in the McMinnville area spend about $216.5M a year on rent and homeowner costs, $88.3M on groceries and $52.5M on gasoline and other fuels. Set against the U.S., households in the McMinnville area spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in the McMinnville, TN area?
The highest Groundwork market scores in the McMinnville area are for insurance agencies (85); lawn care, cleaning and pest control companies (84); and pizza places (73). The McMinnville area ranks #32 of 537 scored small-town markets for insurance agencies.
How does the McMinnville, TN area compare with the U.S.?
The median household income in the McMinnville area is $55,487 a year, 31% below the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $192,900, against $332,700 for the U.S. For its number of households, the McMinnville area has the most map listings, relative to the U.S., for collision repair and body shops (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the McMinnville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the McMinnville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the McMinnville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the McMinnville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.