Small-town market profile · Tennessee
Martin, TN area market data
How the Martin area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 33,261
- +1.1% since 2020
- Households
- 13,384
- Median household income
- $51,880
- +29.9% vs. 2015–2019, before inflation
- Median home value
- $151,200
- Jobs located here
- 11,085
- Highest market score
- 68
- Lawn, cleaning and pest control, #75 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Martin area by name and distance, and the households and spending within reach. Or open the report at the center of the Martin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Martin area has an estimated 33,261 people and 13,384 households. Population estimates put the population change in the Martin area from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). Median household income in the Martin area is $51,880, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
Relative to the U.S., household spending in the Martin area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in the Martin area, lawn care, cleaning and pest control companies (68); landscaping and lawn care companies (66); and insurance agencies (66) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #75 of 481 scored small-town markets.
The Martin area is made up of one county, Weakley County. Against the U.S., map listings per household run highest for primary care and pediatric clinics (56% above the U.S. rate) and lowest for real estate businesses (59% below the U.S. rate).
All 56 business types in the Martin area
Highest Groundwork market score first. Each score compares the Martin area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 68 | #75 of 481 | 9 | 6.7 | $1.9M | 111 | 9 |
| Landscaping and lawn care | 66 | #84 of 399 | 5 | 3.7 | $3.3M | 114 | 9 |
| Insurance agencies | 66 | #136 of 537 | 20 | 14.9 | $1.7M | 137 | 13 |
| Real estate | 63 | #104 of 536 | 21 | 15.7 | Index only | 193 | 6 |
| Salons, barbers and spas | 63 | #106 of 538 | 33 | 24.7 | $301K | 142 | 5 |
| Gas stations | 61 | #151 of 536 | 16 | 12.0 | $2.5M | 105 | 22 |
| Dentists and orthodontists | 61 | #157 of 526 | 8 | 6.0 | $1.6M | 160 | 5 |
| HVAC and plumbing | 59 | #149 of 476 | 6 | 4.5 | $5.4M | 113 | 9 |
| Hair salons | 59 | #163 of 538 | 21 | 15.7 | $473K | 110 | 3 |
| Real estate agents and brokers | 57 | #167 of 533 | 17 | 12.7 | Index only | 189 | 6 |
| Coffee shops and cafes | 55 | #214 of 529 | 9 | 6.7 | $4.6M | 123 | 5 |
| Home repair trades | 53 | #233 of 526 | 15 | 11.2 | $2.1M | 88 | 13 |
| Car washes and detailing | 52 | #199 of 441 | 5 | 3.7 | $2.4M | 96 | Under 3 |
| Auto repair and car care | 51 | #261 of 538 | 50 | 37.4 | $241K | 90 | 19 |
| Restaurants and cafes | 49 | #265 of 538 | 111 | 82.9 | $369K | 100 | 52 |
| Pet businesses | 48 | #309 of 527 | 17 | 12.7 | $567K | 65 | 4 |
| Tire shops | 45 | #252 of 431 | 6 | 4.5 | $2M | 80 | Under 3 |
| Fast food and sandwich shops | 45 | #320 of 537 | 16 | 12.0 | $2.6M | 84 | 24 |
| Grocery and convenience stores | 45 | #332 of 538 | 29 | 21.7 | $2.5M | 73 | 8 |
| Grocery stores | 43 | #329 of 506 | 9 | 6.7 | $8M | 86 | 6 |
| Doctors, dentists and clinics | 42 | #348 of 538 | 75 | 56.0 | $168K | 110 | 31 |
| Nail salons | 41 | #256 of 387 | 5 | 3.7 | $2M | 119 | Under 3 |
| Sit-down restaurants | 41 | #363 of 538 | 65 | 48.6 | $631K | 95 | 22 |
| Chiropractors | 40 | #286 of 426 | 6 | 4.5 | $2.1M | 88 | 4 |
| Bakeries and dessert shops | 40 | #359 of 507 | 12 | 9.0 | $3.4M | 82 | 5 |
| Auto repair shops | 37 | #399 of 538 | 32 | 23.9 | $377K | 85 | 19 |
| Funeral homes | 36 | #268 of 365 | 5 | 3.7 | $378K | 56 | 6 |
| Child care and preschools | 36 | #347 of 454 | 7 | 5.2 | $598K | 60 | 7 |
| Clothing, shoes and laundry | 36 | #401 of 536 | 28 | 20.9 | $754K | 86 | 9 |
| Convenience stores | 36 | #405 of 529 | 15 | 11.2 | $4.8M | 61 | Under 3 |
| Gyms | 35 | #409 of 506 | 7 | 5.2 | $957K | 74 | Under 3 |
| Electricians | 34 | #246 of 295 | 5 | 3.7 | $6.4M | 54 | Under 3 |
| Gyms, studios and classes | 34 | #442 of 535 | 12 | 9.0 | $558K | 84 | Under 3 |
| Pizza | 32 | #446 of 520 | 15 | 11.2 | $2.7M | 54 | 24 |
| Optometrists and eye care | 31 | #332 of 400 | 5 | 3.7 | $2.5M | 80 | 4 |
| Clothing and shoe stores | 30 | #444 of 536 | 25 | 18.7 | $845K | 67 | 9 |
| Primary care and pediatrics | 29 | #387 of 458 | 15 | 11.2 | $838K | 47 | 14 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.0 | $3M | 98 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.0 | $1.7M | 83 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.0 | $2.4M | 95 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.0 | $2.4M | 53 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.0 | $3.1M | 131 | 4 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.0 | $8.1M | 95 | 4 |
| Spas and skin care | Not scored | Not scored | 4 | 3.0 | $2.5M | 284 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.0 | $2.4M | 89 | 4 |
| Barbershops | Not scored | Not scored | 3 | 2.2 | $3.3M | 176 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $7M | 56 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.2 | $5.6M | 55 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.2 | Index only | 105 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.5 | $6.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $16.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $6.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Martin area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.1M | $902 | 94 |
| Gasoline and other fuels | $40.2M | $3,000 | 116 |
| Food away from home | $41M | $3,063 | 75 |
| Groceries | $71.8M | $5,363 | 85 |
| Personal care products and services | $9.9M | $743 | 74 |
| Child care and other personal services | $4.2M | $313 | 54 |
| Memberships, classes and admissions | $6.7M | $500 | 51 |
| Medical and dental services | $12.6M | $939 | 73 |
| Pets | $9.6M | $720 | 79 |
| Clothing, shoes and related services | $21.1M | $1,578 | 77 |
| Vehicle insurance | $34.5M | $2,578 | 132 |
| Home repairs, maintenance and insurance | $32.2M | $2,409 | 80 |
| Lawn care, cleaning and other household services | $16.7M | $1,249 | 88 |
| Rent and homeowner costs | $175.4M | $13,102 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Martin area
- Population, 2025 estimate
- 33,261+1.1% since 2020
- Households
- 13,384
- Median age
- 39.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 580 sq. mi.
- People per square mile
- 57
- Median household income
- $51,880+29.9% vs. 2015–2019, before inflation
- Average household income
- $67,337
- Median home value
- $151,200
- Jobs located here
- 11,085
- Daytime population
- 30,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Martin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Martin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Martin area 1
- Weakley County, TN33,016 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Martin, TN area growing?
Population estimates put the Martin area at 33,261 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 13,384 households. Median household income rose 29.9% from the 2015–2019 survey, before inflation.
How much do households in the Martin, TN area spend?
Households in the Martin area spend about $175.4M a year on rent and homeowner costs, $71.8M on groceries and $41M on food away from home. Set against the U.S., households in the Martin area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in the Martin, TN area?
The highest Groundwork market scores in the Martin area are for lawn care, cleaning and pest control companies (68); landscaping and lawn care companies (66); and insurance agencies (66). The Martin area ranks #75 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Martin, TN area compare with the U.S.?
The median household income in the Martin area is $51,880 a year, 36% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $151,200, against $332,700 for the U.S. For its number of households, the Martin area has the most map listings, relative to the U.S., for primary care and pediatric clinics (56% above the U.S. rate) and the fewest for real estate businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Martin area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Martin area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Martin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Martin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.