Small-town market profile · Tennessee
Lawrenceburg, TN area market data
Population, household spending and competition for 56 business types in the Lawrenceburg area, each scored against other small-town markets.
- Population, 2025
- 46,914
- +6.2% since 2020
- Households
- 16,991
- Median household income
- $54,706
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $194,400
- Jobs located here
- 11,459
- Highest market score
- 86
- Landscaping and lawn care, #6 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Lawrenceburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Lawrenceburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 46,914 people live in the Lawrenceburg area, in 16,991 households. Between 2020 and 2025, the population of the Lawrenceburg area grew 6.2%, faster than the U.S. (+3.1%). The median household income in the Lawrenceburg area is $54,706 a year, 32% below the U.S. median of $80,734. That rose 25.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Lawrenceburg area spend the most on vehicle insurance (an index of 147, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Lawrenceburg area are for landscaping and lawn care companies (86); lawn care, cleaning and pest control companies (86); and home repair companies (78). The Lawrenceburg area ranks #6 of 399 scored small-town markets for landscaping and lawn care companies.
The Lawrenceburg area is made up of one county, Lawrence County. For its number of households, the Lawrenceburg area has the most map listings, relative to the U.S., for convenience stores (2.8 times the U.S. rate) and the fewest for dentists and orthodontists (50% below the U.S. rate).
All 56 business types in the Lawrenceburg area
Highest Groundwork market score first. Each score compares the Lawrenceburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 86 | #6 of 399 | 5 | 2.9 | $4.3M | 148 | 7 |
| Lawn, cleaning and pest control | 86 | #7 of 481 | 8 | 4.7 | $2.7M | 162 | 10 |
| Home repair trades | 78 | #15 of 526 | 11 | 6.5 | $3.8M | 156 | 16 |
| Collision repair and body shops | 78 | #28 of 387 | 5 | 2.9 | $3.4M | 111 | 3 |
| HVAC and plumbing | 77 | #20 of 476 | 6 | 3.5 | $6.9M | 146 | 9 |
| Car washes and detailing | 75 | #45 of 441 | 6 | 3.5 | $2.9M | 113 | Under 3 |
| Insurance agencies | 73 | #87 of 537 | 33 | 19.4 | $1.5M | 118 | 15 |
| Funeral homes | 72 | #53 of 365 | 5 | 2.9 | $501K | 74 | 3 |
| Sit-down restaurants | 70 | #75 of 538 | 69 | 40.6 | $782K | 118 | 19 |
| Pizza | 69 | #75 of 520 | 5 | 2.9 | $10.8M | 212 | 31 |
| Dentists and orthodontists | 69 | #91 of 526 | 11 | 6.5 | $1.5M | 151 | 6 |
| Restaurants and cafes | 68 | #96 of 538 | 137 | 80.6 | $394K | 106 | 58 |
| Physical therapy | 67 | #75 of 400 | 5 | 2.9 | $3.3M | 136 | 4 |
| Pet grooming and boarding | 62 | #103 of 387 | 7 | 4.1 | $1.8M | 71 | 3 |
| Auto repair shops | 62 | #150 of 538 | 40 | 23.5 | $428K | 96 | 18 |
| Clothing, shoes and laundry | 62 | #163 of 536 | 29 | 17.1 | $947K | 108 | 5 |
| Clothing and shoe stores | 61 | #176 of 536 | 22 | 12.9 | $1.2M | 98 | 5 |
| Gyms | 56 | #191 of 506 | 8 | 4.7 | $1.1M | 87 | Under 3 |
| Auto repair and car care | 56 | #211 of 538 | 73 | 43.0 | $234K | 87 | 27 |
| Doctors, dentists and clinics | 56 | #219 of 538 | 97 | 57.1 | $169K | 111 | 31 |
| Real estate agents and brokers | 55 | #195 of 533 | 39 | 23.0 | Index only | 107 | 4 |
| Gyms, studios and classes | 55 | #208 of 535 | 14 | 8.2 | $644K | 97 | Under 3 |
| Veterinarians | 54 | #171 of 398 | 7 | 4.1 | $1.8M | 66 | 5 |
| Real estate | 54 | #221 of 536 | 44 | 25.9 | Index only | 119 | 10 |
| Coffee shops and cafes | 53 | #237 of 529 | 16 | 9.4 | $3.4M | 91 | 7 |
| Bakeries and dessert shops | 52 | #235 of 507 | 14 | 8.2 | $3.9M | 93 | 7 |
| Pet businesses | 52 | #255 of 527 | 21 | 12.4 | $601K | 68 | 8 |
| Gas stations | 52 | #257 of 536 | 38 | 22.4 | $1.5M | 63 | 35 |
| Martial arts and dance studios | 50 | #188 of 378 | 5 | 2.9 | $1.8M | 89 | Under 3 |
| Salons, barbers and spas | 49 | #295 of 538 | 67 | 39.4 | $194K | 91 | 7 |
| Optometrists and eye care | 47 | #231 of 400 | 6 | 3.5 | $2.7M | 87 | 4 |
| Tire shops | 47 | #241 of 431 | 10 | 5.9 | $1.7M | 68 | 5 |
| Grocery stores | 47 | #299 of 506 | 14 | 8.2 | $6.6M | 71 | 7 |
| Child care and preschools | 46 | #269 of 454 | 8 | 4.7 | $703K | 70 | 11 |
| Hair salons | 45 | #330 of 538 | 44 | 25.9 | $296K | 69 | 4 |
| Primary care and pediatrics | 44 | #289 of 458 | 14 | 8.2 | $1.2M | 66 | 17 |
| Fast food and sandwich shops | 41 | #366 of 537 | 28 | 16.5 | $1.9M | 63 | 31 |
| Spas and skin care | 38 | #390 of 504 | 19 | 11.2 | $685K | 78 | 3 |
| Convenience stores | 37 | #402 of 529 | 38 | 22.4 | $2.4M | 31 | 5 |
| Grocery and convenience stores | 34 | #428 of 538 | 62 | 36.5 | $1.5M | 44 | 12 |
| Pet stores | Not scored | Not scored | 4 | 2.4 | $3.2M | 70 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.8 | $5.5M | 228 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $13.9M | 116 | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 194 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.8 | $5.7M | 42 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.2 | $6.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $13.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.2 | $6.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $10.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.2 | $20.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $27.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $21.7M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Lawrenceburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.1M | $1,007 | 105 |
| Gasoline and other fuels | $56.7M | $3,338 | 129 |
| Food away from home | $54M | $3,176 | 78 |
| Groceries | $93M | $5,472 | 87 |
| Personal care products and services | $13M | $766 | 76 |
| Child care and other personal services | $5.6M | $331 | 57 |
| Memberships, classes and admissions | $9M | $530 | 54 |
| Medical and dental services | $16.4M | $962 | 75 |
| Pets | $12.6M | $743 | 82 |
| Clothing, shoes and related services | $27.5M | $1,616 | 79 |
| Vehicle insurance | $48.7M | $2,867 | 147 |
| Home repairs, maintenance and insurance | $41.7M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $21.7M | $1,277 | 90 |
| Rent and homeowner costs | $227.3M | $13,377 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lawrenceburg area
- Population, 2025 estimate
- 46,914+6.2% since 2020
- Households
- 16,991
- Median age
- 39.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 617 sq. mi.
- People per square mile
- 74
- Median household income
- $54,706+25.4% vs. 2015–2019, before inflation
- Average household income
- $73,545
- Median home value
- $194,400
- Jobs located here
- 11,459
- Daytime population
- 37,953Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawrenceburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lawrenceburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lawrenceburg area 1
- Lawrence County, TN45,385 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Lawrenceburg, TN area growing?
Population estimates put the Lawrenceburg area at 46,914 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 16,991 households. Against the 2015–2019 survey, median household income rose 25.4%, before inflation.
How much do households in the Lawrenceburg, TN area spend?
Households in the Lawrenceburg area spend about $227.3M a year on rent and homeowner costs, $93M on groceries and $56.7M on gasoline and other fuels. Relative to the U.S., household spending in the Lawrenceburg area runs highest on vehicle insurance (an index of 147, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Lawrenceburg, TN area?
Of the business types scored in the Lawrenceburg area, landscaping and lawn care companies (86); lawn care, cleaning and pest control companies (86); and home repair companies (78) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #6 of 399 scored small-town markets.
How does the Lawrenceburg, TN area compare with the U.S.?
Median household income in the Lawrenceburg area is $54,706, 32% below the U.S. median of $80,734. The population rose 6.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $194,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.8 times the U.S. rate) and lowest for dentists and orthodontists (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Lawrenceburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawrenceburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Lawrenceburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawrenceburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.