Small-town market profile · Tennessee
Dyersburg, TN area market data
How the Dyersburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,320
- −1.1% since 2020
- Households
- 14,769
- Median household income
- $58,154
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $166,400
- Jobs located here
- 15,590
- Highest market score
- 70
- Real estate, #48 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Dyersburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Dyersburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Dyersburg area has an estimated 36,320 people and 14,769 households. Population estimates show the Dyersburg area declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Dyersburg area is $58,154, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
Relative to the U.S., household spending in the Dyersburg area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Dyersburg area, real estate businesses (70), real estate agents and brokers (66) and HVAC and plumbing companies (64) have the highest Groundwork market scores. For real estate businesses, that ranks #48 of 536 scored small-town markets.
The Dyersburg area is made up of one county, Dyer County. Against the U.S., map listings per household run highest for primary care and pediatric clinics (2.2 times the U.S. rate) and lowest for real estate agents and brokers (69% below the U.S. rate).
All 56 business types in the Dyersburg area
Highest Groundwork market score first. Each score compares the Dyersburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 70 | #48 of 536 | 18 | 12.2 | Index only | 259 | 5 |
| Real estate agents and brokers | 66 | #70 of 533 | 14 | 9.5 | Index only | 264 | 5 |
| HVAC and plumbing | 64 | #95 of 476 | 6 | 4.1 | $6.2M | 131 | 9 |
| Coffee shops and cafes | 56 | #204 of 529 | 10 | 6.8 | $4.8M | 130 | 5 |
| Veterinarians | 54 | #169 of 398 | 5 | 3.4 | $2.3M | 83 | 4 |
| Home repair trades | 51 | #262 of 526 | 17 | 11.5 | $2.2M | 91 | 18 |
| Convenience stores | 50 | #280 of 529 | 12 | 8.1 | $6.8M | 87 | 4 |
| Landscaping and lawn care | 49 | #192 of 399 | 8 | 5.4 | $2.4M | 82 | 13 |
| Gyms, studios and classes | 48 | #304 of 535 | 11 | 7.4 | $755K | 114 | 5 |
| Lawn, cleaning and pest control | 47 | #260 of 481 | 12 | 8.1 | $1.6M | 96 | 20 |
| Auto repair shops | 46 | #321 of 538 | 27 | 18.3 | $442K | 99 | 13 |
| Hair salons | 43 | #346 of 538 | 29 | 19.6 | $399K | 93 | 4 |
| Bakeries and dessert shops | 42 | #334 of 507 | 13 | 8.8 | $3.7M | 89 | 5 |
| Pet businesses | 39 | #389 of 527 | 17 | 11.5 | $662K | 75 | 10 |
| Pet grooming and boarding | 38 | #282 of 387 | 6 | 4.1 | $1.9M | 74 | 6 |
| Insurance agencies | 38 | #371 of 537 | 31 | 21.0 | $1.1M | 86 | 15 |
| Gyms | 38 | #375 of 506 | 7 | 4.7 | $1.2M | 91 | 5 |
| Auto repair and car care | 37 | #401 of 538 | 54 | 36.6 | $221K | 82 | 20 |
| Sit-down restaurants | 36 | #417 of 538 | 89 | 60.3 | $540K | 81 | 22 |
| Salons, barbers and spas | 36 | #434 of 538 | 59 | 39.9 | $196K | 92 | 7 |
| Physical therapy | 35 | #311 of 400 | 7 | 4.7 | $2M | 85 | 5 |
| Grocery and convenience stores | 34 | #423 of 538 | 36 | 24.4 | $2.3M | 67 | 11 |
| Restaurants and cafes | 34 | #427 of 538 | 150 | 101.6 | $320K | 86 | 60 |
| Gas stations | 32 | #439 of 536 | 23 | 15.6 | $1.7M | 71 | 24 |
| Fast food and sandwich shops | 31 | #438 of 537 | 20 | 13.5 | $2.4M | 79 | 32 |
| Chiropractors | 29 | #388 of 426 | 7 | 4.7 | $2M | 86 | Under 3 |
| Child care and preschools | 29 | #390 of 454 | 13 | 8.8 | $408K | 41 | 8 |
| Tire shops | 27 | #367 of 431 | 7 | 4.7 | $1.7M | 68 | 4 |
| Car washes and detailing | 27 | #393 of 441 | 6 | 4.1 | $2M | 79 | Under 3 |
| Grocery stores | 27 | #440 of 506 | 15 | 10.2 | $5.5M | 59 | 7 |
| Dentists and orthodontists | 27 | #472 of 526 | 15 | 10.2 | $956K | 97 | 11 |
| Pizza | 25 | #483 of 520 | 15 | 10.2 | $3.2M | 63 | 32 |
| Optometrists and eye care | 23 | #371 of 400 | 10 | 6.8 | $1.4M | 46 | 3 |
| Roofing and gutters | 22 | #280 of 288 | 10 | 6.8 | $3.7M | 44 | 4 |
| Spas and skin care | 22 | #476 of 504 | 14 | 9.5 | $826K | 94 | Under 3 |
| Doctors, dentists and clinics | 20 | #512 of 538 | 147 | 99.5 | $98K | 64 | 41 |
| Primary care and pediatrics | 17 | #438 of 458 | 23 | 15.6 | $623K | 35 | 22 |
| Clothing, shoes and laundry | 17 | #512 of 536 | 46 | 31.1 | $532K | 60 | 22 |
| Nail salons | 15 | #368 of 387 | 13 | 8.8 | $890K | 53 | Under 3 |
| Clothing and shoe stores | 15 | #520 of 536 | 42 | 28.4 | $583K | 46 | 22 |
| Funeral homes | Not scored | Not scored | 4 | 2.7 | $499K | 73 | 3 |
| Pet stores | Not scored | Not scored | 4 | 2.7 | $2.8M | 62 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $3.9M | 205 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.0 | $2.8M | 137 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.0 | Index only | 172 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.0 | $4M | 29 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $6.4M | 63 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.4 | $6M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $12.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $37.4M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $19.3M | Too few | 7 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $24.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $14.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $8.3M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Dyersburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.9M | $807 | 84 |
| Gasoline and other fuels | $39.2M | $2,654 | 102 |
| Food away from home | $48M | $3,251 | 80 |
| Groceries | $81.9M | $5,544 | 88 |
| Personal care products and services | $11.6M | $783 | 78 |
| Child care and other personal services | $5.3M | $359 | 62 |
| Memberships, classes and admissions | $8.3M | $563 | 57 |
| Medical and dental services | $14.3M | $970 | 75 |
| Pets | $11.3M | $762 | 84 |
| Clothing, shoes and related services | $24.5M | $1,657 | 81 |
| Vehicle insurance | $33.5M | $2,265 | 116 |
| Home repairs, maintenance and insurance | $37.4M | $2,532 | 84 |
| Lawn care, cleaning and other household services | $19.3M | $1,306 | 92 |
| Rent and homeowner costs | $201.6M | $13,650 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Dyersburg area
- Population, 2025 estimate
- 36,320−1.1% since 2020
- Households
- 14,769
- Median age
- 40.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 512 sq. mi.
- People per square mile
- 71
- Median household income
- $58,154+31.6% vs. 2015–2019, before inflation
- Average household income
- $87,907
- Median home value
- $166,400
- Jobs located here
- 15,590
- Daytime population
- 36,284Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dyersburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Dyersburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Dyersburg area 1
- Dyer County, TN36,508 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Dyersburg, TN area growing?
Population estimates put the Dyersburg area at 36,320 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 14,769 households. Median household income rose 31.6% from the 2015–2019 survey, before inflation.
How much do households in the Dyersburg, TN area spend?
Households in the Dyersburg area spend about $201.6M a year on rent and homeowner costs, $81.9M on groceries and $48M on food away from home. Set against the U.S., households in the Dyersburg area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Dyersburg, TN area?
The highest Groundwork market scores in the Dyersburg area are for real estate businesses (70), real estate agents and brokers (66) and HVAC and plumbing companies (64). The Dyersburg area ranks #48 of 536 scored small-town markets for real estate businesses.
How does the Dyersburg, TN area compare with the U.S.?
The median household income in the Dyersburg area is $58,154 a year, 28% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,400, against $332,700 for the U.S. For its number of households, the Dyersburg area has the most map listings, relative to the U.S., for primary care and pediatric clinics (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Dyersburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dyersburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Dyersburg area?
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The button opens the report at the center of the Dyersburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.