Groundwork

County profile · Tennessee

Polk County, TN market data

How Polk County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
18,592
+5.9% since 2020
Households
7,424
Median household income
$62,522
+44.4% vs. 2015–2019, before inflation
Median home value
$169,900
Jobs located here
2,324
Highest market score
84
Auto repair and car care, #70 of 2,401 scored counties

A site report maps the competitors on map listings around any address in Polk County by name and distance, and the households and spending within reach. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Polk County has an estimated 18,592 people and 7,424 households. Between 2020 and 2025, the population of Polk County grew 5.9%, faster than the U.S. (+3.1%). Median household income in Polk County is $62,522, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.4%, before inflation.

Relative to the U.S., household spending in Polk County runs highest on vehicle insurance (an index of 158, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).

Of the business types scored in Polk County, auto repair and car care businesses (84); auto repair shops (80); and lawn care, cleaning and pest control companies (79) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #70 of 2,401 scored counties.

Polk County is part of the Cleveland metro area. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for medical and dental practices (62% below the U.S. rate).

All 56 business types in Polk County

Highest Groundwork market score first. Each score compares Polk County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Polk County, TN, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Auto repair and car care84#70 of 2,4012533.7$332K1243
Auto repair shops80#120 of 2,3781418.9$592K133Under 3
Lawn, cleaning and pest control79#83 of 1,77156.7$2M1193
Real estate agents and brokers78#51 of 2,17668.1Index only3183
Real estate76#81 of 2,22979.4Index only3436
Clothing, shoes and laundry74#259 of 2,21068.1$2.1M241Under 3
Hair salons70#279 of 2,339912.1$668K155Under 3
Fast food and sandwich shops68#449 of 2,222810.8$3.1M1038
Doctors, dentists and clinics66#476 of 2,3942432.3$312K20513
Salons, barbers and spas65#459 of 2,3851824.2$334K157Under 3
Pizza63#566 of 2,09068.1$4.2M828
Sit-down restaurants60#753 of 2,4053344.5$761K11511
Gas stations60#781 of 2,3581722.9$1.6M669
Restaurants and cafes58#853 of 2,4057195.6$354K9520
Dentists and orthodontists52#842 of 1,88656.7$1.5M1527
Coffee shops and cafes49#1,056 of 2,06379.4$3.6M97Under 3
Primary care and pediatrics47#954 of 1,65668.1$1.2M706
Grocery and convenience stores47#1,338 of 2,4021925.6$2.2M65Under 3
Convenience stores36#1,630 of 2,2611418.9$3M38Under 3
Barbershops34#1,038 of 1,35656.7$1.2M64Under 3
Pet businessesNot scoredNot scored45.4$1.5M168Under 3
Physical therapyNot scoredNot scored45.4$1.9M78Under 3
Tire shopsNot scoredNot scored45.4$2.1M83Under 3
Bakeries and dessert shopsNot scoredNot scored34.0$8.4M202Under 3
Clothing and shoe storesNot scoredNot scored34.0$4.2M334Under 3
Grocery storesNot scoredNot scored34.0$14M150Under 3
Home repair tradesNot scoredNot scored34.0$6.4M2643
Insurance agenciesNot scoredNot scored34.0$7.7M6103
Landscaping and lawn careNot scoredNot scored34.0$3.3M1143
Spas and skin careNot scoredNot scored34.0$2M229Under 3
Collision repair and body shopsNot scoredNot scored22.7$4.1MToo fewUnder 3
Funeral homesNot scoredNot scored22.7$550KToo fewUnder 3
HVAC and plumbingNot scoredNot scored22.7$9.6MToo fewUnder 3
Pet grooming and boardingNot scoredNot scored22.7$3MToo fewUnder 3
VeterinariansNot scoredNot scored22.7$3MToo fewUnder 3
Car washes and detailingNot scoredNot scored11.3$8.3MToo fewUnder 3
Child care and preschoolsNot scoredNot scored11.3$2.9MToo few4
ChiropractorsNot scoredNot scored11.3$7.5MToo fewUnder 3
Dry cleanersNot scoredNot scored11.3$12.7MToo fewUnder 3
ElectriciansNot scoredNot scored11.3$19.3MToo few3
GymsNot scoredNot scored11.3$4.6MToo fewUnder 3
Gyms, studios and classesNot scoredNot scored11.3$4.6MToo fewUnder 3
House cleaningNot scoredNot scored11.3$10MToo fewUnder 3
Nail salonsNot scoredNot scored11.3$6MToo fewUnder 3
Pest controlNot scoredNot scored11.3$10MToo fewUnder 3
Property managementNot scoredNot scored11.3Index onlyToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored11.3$7.5MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
LaundromatsNot scoredNot scored00.0None listedNone listedUnder 3
Martial arts and dance studiosNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Optometrists and eye careNot scoredNot scored00.0None listedNone listedUnder 3
Pet storesNot scoredNot scored00.0None listedNone listedUnder 3
Roofing and guttersNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Polk County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Polk County, TN by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$8.3M$1,117117
Gasoline and other fuels$26.9M$3,623140
Food away from home$25.1M$3,38483
Groceries$41.9M$5,64589
Personal care products and services$6M$81081
Child care and other personal services$2.9M$39368
Memberships, classes and admissions$4.6M$62063
Medical and dental services$7.5M$1,01078
Pets$5.9M$79687
Clothing, shoes and related services$12.7M$1,71784
Vehicle insurance$23M$3,093158
Home repairs, maintenance and insurance$19.3M$2,59486
Lawn care, cleaning and other household services$10M$1,34595
Rent and homeowner costs$104M$14,00484

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Polk County

Population, 2025 estimate
18,592+5.9% since 2020
Households
7,424
Median age
45.2
Homes lived in by their owners
84%
Vehicles per household
2.4
Land area
435 sq. mi.
People per square mile
41
Median household income
$62,522+44.4% vs. 2015–2019, before inflation
Average household income
$84,888
Median home value
$169,900
Jobs located here
2,324
Daytime population
13,260Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Polk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Polk County is part of the Cleveland, TN metro area.

Questions

How fast is Polk County, TN growing?

Population estimates put Polk County at 18,592 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 7,424 households. Median household income rose 44.4% from the 2015–2019 survey, before inflation.

How much do households in Polk County, TN spend?

Households in Polk County spend about $104M a year on rent and homeowner costs, $41.9M on groceries and $26.9M on gasoline and other fuels. Set against the U.S., households in Polk County spend the most on vehicle insurance (an index of 158, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).

Which business types have the highest market scores in Polk County, TN?

The highest Groundwork market scores in Polk County are for auto repair and car care businesses (84); auto repair shops (80); and lawn care, cleaning and pest control companies (79). Polk County ranks #70 of 2,401 scored counties for auto repair and car care businesses.

How does Polk County, TN compare with the U.S.?

The median household income in Polk County is $62,522 a year, 23% below the U.S. median of $80,734. The population rose 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,900, against $332,700 for the U.S. For its number of households, Polk County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for medical and dental practices (62% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Polk County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Polk County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Tennessee · Every U.S. market · How we measure

Screening a site or an acquisition in Polk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.