Small-town market profile · South Carolina
Newberry, SC area market data
How the Newberry area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 39,561
- +4.8% since 2020
- Households
- 15,325
- Median household income
- $61,780
- +39.7% vs. 2015–2019, before inflation
- Median home value
- $173,300
- Jobs located here
- 15,662
- Highest market score
- 82
- Insurance agencies, #43 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Newberry area by name and distance, and the households and spending within reach. Or open the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Newberry area has an estimated 39,561 people and 15,325 households. Population estimates show the Newberry area grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Newberry area is $61,780, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.7%, before inflation.
Relative to the U.S., household spending in the Newberry area runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Newberry area, insurance agencies (82); real estate agents and brokers (77); and lawn care, cleaning and pest control companies (77) have the highest Groundwork market scores. For insurance agencies, that ranks #43 of 537 scored small-town markets.
The Newberry area is made up of one county, Newberry County. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
All 56 business types in the Newberry area
Highest Groundwork market score first. Each score compares the Newberry area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 82 | #43 of 537 | 17 | 11.1 | $2.4M | 191 | 14 |
| Real estate agents and brokers | 77 | #17 of 533 | 9 | 5.9 | Index only | 427 | 7 |
| Lawn, cleaning and pest control | 77 | #33 of 481 | 6 | 3.9 | $3.3M | 199 | 19 |
| Bakeries and dessert shops | 76 | #25 of 507 | 8 | 5.2 | $6.2M | 151 | 3 |
| Real estate | 75 | #28 of 536 | 14 | 9.1 | Index only | 345 | 14 |
| Coffee shops and cafes | 74 | #33 of 529 | 10 | 6.5 | $5M | 135 | 3 |
| Clothing, shoes and laundry | 68 | #112 of 536 | 21 | 13.7 | $1.2M | 137 | 5 |
| Landscaping and lawn care | 66 | #85 of 399 | 6 | 3.9 | $3.3M | 114 | 16 |
| Doctors, dentists and clinics | 65 | #132 of 538 | 75 | 48.9 | $201K | 132 | 27 |
| Chiropractors | 64 | #106 of 426 | 6 | 3.9 | $2.5M | 105 | 3 |
| Restaurants and cafes | 64 | #133 of 538 | 125 | 81.6 | $400K | 108 | 59 |
| Clothing and shoe stores | 63 | #160 of 536 | 18 | 11.7 | $1.4M | 111 | 5 |
| Child care and preschools | 62 | #128 of 454 | 5 | 3.3 | $1.1M | 106 | 9 |
| HVAC and plumbing | 61 | #128 of 476 | 8 | 5.2 | $4.9M | 102 | 14 |
| Gyms | 61 | #138 of 506 | 7 | 4.6 | $1.2M | 94 | Under 3 |
| Pet businesses | 60 | #149 of 527 | 21 | 13.7 | $559K | 64 | 4 |
| Pet grooming and boarding | 58 | #139 of 387 | 7 | 4.6 | $1.7M | 66 | Under 3 |
| Pizza | 58 | #172 of 520 | 13 | 8.5 | $3.8M | 76 | 24 |
| Gyms, studios and classes | 57 | #186 of 535 | 13 | 8.5 | $656K | 99 | Under 3 |
| Optometrists and eye care | 56 | #155 of 400 | 5 | 3.3 | $3M | 96 | Under 3 |
| Grocery stores | 56 | #212 of 506 | 12 | 7.8 | $7.1M | 76 | 5 |
| Nail salons | 55 | #166 of 387 | 6 | 3.9 | $2M | 120 | Under 3 |
| Electricians | 54 | #129 of 295 | 6 | 3.9 | $6.5M | 54 | 8 |
| Salons, barbers and spas | 54 | #228 of 538 | 62 | 40.5 | $194K | 91 | 4 |
| Dentists and orthodontists | 53 | #230 of 526 | 12 | 7.8 | $1.3M | 128 | 10 |
| Sit-down restaurants | 53 | #232 of 538 | 66 | 43.1 | $757K | 114 | 32 |
| Funeral homes | 52 | #165 of 365 | 6 | 3.9 | $390K | 57 | 5 |
| Spas and skin care | 52 | #224 of 504 | 11 | 7.2 | $1.1M | 125 | Under 3 |
| Home repair trades | 52 | #250 of 526 | 21 | 13.7 | $1.8M | 76 | 22 |
| Fast food and sandwich shops | 52 | #269 of 537 | 23 | 15.0 | $2.2M | 71 | 24 |
| Tire shops | 50 | #219 of 431 | 9 | 5.9 | $1.6M | 64 | 3 |
| Auto repair shops | 50 | #283 of 538 | 36 | 23.5 | $401K | 90 | 20 |
| Auto repair and car care | 49 | #284 of 538 | 66 | 43.1 | $219K | 81 | 25 |
| Martial arts and dance studios | 48 | #209 of 378 | 5 | 3.3 | $1.7M | 85 | Under 3 |
| Roofing and gutters | 45 | #178 of 288 | 7 | 4.6 | $5.5M | 66 | Under 3 |
| Pet stores | 44 | #141 of 220 | 6 | 3.9 | $2M | 43 | Under 3 |
| Car washes and detailing | 43 | #284 of 441 | 9 | 5.9 | $1.6M | 64 | Under 3 |
| Gas stations | 42 | #362 of 536 | 38 | 24.8 | $1.3M | 53 | 33 |
| Hair salons | 39 | #394 of 538 | 35 | 22.8 | $344K | 80 | Under 3 |
| Barbershops | 38 | #269 of 377 | 9 | 5.9 | $1.3M | 71 | Under 3 |
| Grocery and convenience stores | 36 | #413 of 538 | 46 | 30.0 | $1.9M | 55 | 12 |
| Convenience stores | 35 | #416 of 529 | 24 | 15.7 | $3.6M | 45 | 7 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.6 | $3.6M | 117 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.6 | $3.8M | 212 | 11 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.0 | Index only | 179 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.0 | $4.8M | 35 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.0 | $3.9M | 144 | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $12.7M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.3 | $7.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $8.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Newberry area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $942 | 98 |
| Gasoline and other fuels | $47.6M | $3,105 | 120 |
| Food away from home | $50M | $3,261 | 80 |
| Groceries | $85.3M | $5,565 | 88 |
| Personal care products and services | $12.1M | $787 | 78 |
| Child care and other personal services | $5.3M | $346 | 60 |
| Memberships, classes and admissions | $8.5M | $557 | 57 |
| Medical and dental services | $15.1M | $985 | 76 |
| Pets | $11.7M | $767 | 84 |
| Clothing, shoes and related services | $25.3M | $1,652 | 80 |
| Vehicle insurance | $40.8M | $2,664 | 136 |
| Home repairs, maintenance and insurance | $38.8M | $2,532 | 84 |
| Lawn care, cleaning and other household services | $20M | $1,308 | 93 |
| Rent and homeowner costs | $209.5M | $13,668 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Newberry area
- Population, 2025 estimate
- 39,561+4.8% since 2020
- Households
- 15,325
- Median age
- 41.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 630 sq. mi.
- People per square mile
- 61
- Median household income
- $61,780+39.7% vs. 2015–2019, before inflation
- Average household income
- $77,240
- Median home value
- $173,300
- Jobs located here
- 15,662
- Daytime population
- 36,412Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Newberry area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Newberry area 1
- Newberry County, SC38,435 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
Questions
How fast is the Newberry, SC area growing?
Population estimates put the Newberry area at 39,561 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 15,325 households. Median household income rose 39.7% from the 2015–2019 survey, before inflation.
How much do households in the Newberry, SC area spend?
Households in the Newberry area spend about $209.5M a year on rent and homeowner costs, $85.3M on groceries and $50M on food away from home. Set against the U.S., households in the Newberry area spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Newberry, SC area?
The highest Groundwork market scores in the Newberry area are for insurance agencies (82); real estate agents and brokers (77); and lawn care, cleaning and pest control companies (77). The Newberry area ranks #43 of 537 scored small-town markets for insurance agencies.
How does the Newberry, SC area compare with the U.S.?
The median household income in the Newberry area is $61,780 a year, 23% below the U.S. median of $80,734. The population rose 4.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,300, against $332,700 for the U.S. For its number of households, the Newberry area has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Newberry area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Newberry area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Newberry area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.