County profile · South Carolina
Newberry County, SC market data
Population, household spending and competition for 56 business types in Newberry County, each scored against other counties.
- Population, 2025
- 39,561
- +4.8% since 2020
- Households
- 15,325
- Median household income
- $61,780
- +39.7% vs. 2015–2019, before inflation
- Median home value
- $173,300
- Jobs located here
- 15,662
- Highest market score
- 76
- Real estate agents and brokers, #66 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Newberry County by name and distance, and the households and spending within reach. Or open the report at the center of Newberry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,561 people live in Newberry County, in 15,325 households. Population estimates put the population change in Newberry County from 2020 to 2025 at +4.8%, faster than the U.S. (+3.1%). The median household income in Newberry County is $61,780 a year, 23% below the U.S. median of $80,734. That rose 39.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Newberry County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Newberry County are for real estate agents and brokers (76); insurance agencies (75); and lawn care, cleaning and pest control companies (74). Newberry County ranks #66 of 2,176 scored counties for real estate agents and brokers.
Newberry County is part of the Newberry area. For its number of households, Newberry County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
All 56 business types in Newberry County
Highest Groundwork market score first. Each score compares Newberry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 76 | #66 of 2,176 | 9 | 5.9 | Index only | 427 | 7 |
| Insurance agencies | 75 | #334 of 2,272 | 17 | 11.1 | $2.4M | 191 | 14 |
| Lawn, cleaning and pest control | 74 | #143 of 1,771 | 6 | 3.9 | $3.3M | 199 | 19 |
| Bakeries and dessert shops | 73 | #203 of 1,889 | 8 | 5.2 | $6.2M | 151 | 3 |
| Real estate | 72 | #156 of 2,229 | 14 | 9.1 | Index only | 345 | 14 |
| Coffee shops and cafes | 70 | #304 of 2,063 | 10 | 6.5 | $5M | 135 | 3 |
| Landscaping and lawn care | 62 | #422 of 1,493 | 6 | 3.9 | $3.3M | 114 | 16 |
| Clothing, shoes and laundry | 62 | #633 of 2,210 | 21 | 13.7 | $1.2M | 137 | 5 |
| Chiropractors | 59 | #490 of 1,490 | 6 | 3.9 | $2.5M | 105 | 3 |
| Clothing and shoe stores | 57 | #796 of 2,087 | 18 | 11.7 | $1.4M | 111 | 5 |
| Child care and preschools | 56 | #650 of 1,611 | 5 | 3.3 | $1.1M | 106 | 9 |
| Pet businesses | 56 | #845 of 2,200 | 21 | 13.7 | $559K | 64 | 4 |
| HVAC and plumbing | 54 | #703 of 1,707 | 8 | 5.2 | $4.9M | 102 | 14 |
| Doctors, dentists and clinics | 53 | #1,052 of 2,394 | 75 | 48.9 | $201K | 132 | 27 |
| Restaurants and cafes | 53 | #1,056 of 2,405 | 125 | 81.6 | $400K | 108 | 59 |
| Nail salons | 52 | #619 of 1,328 | 6 | 3.9 | $2M | 120 | Under 3 |
| Gyms | 52 | #835 of 1,792 | 7 | 4.6 | $1.2M | 94 | Under 3 |
| Dentists and orthodontists | 52 | #859 of 1,886 | 12 | 7.8 | $1.3M | 128 | 10 |
| Grocery stores | 52 | #950 of 2,070 | 12 | 7.8 | $7.1M | 76 | 5 |
| Pizza | 51 | #988 of 2,090 | 13 | 8.5 | $3.8M | 76 | 24 |
| Gyms, studios and classes | 50 | #1,050 of 2,088 | 13 | 8.5 | $656K | 99 | Under 3 |
| Salons, barbers and spas | 50 | #1,194 of 2,385 | 62 | 40.5 | $194K | 91 | 4 |
| Spas and skin care | 49 | #917 of 1,769 | 11 | 7.2 | $1.1M | 125 | Under 3 |
| Optometrists and eye care | 47 | #743 of 1,302 | 5 | 3.3 | $3M | 96 | Under 3 |
| Funeral homes | 46 | #817 of 1,472 | 6 | 3.9 | $390K | 57 | 5 |
| Pet grooming and boarding | 46 | #828 of 1,461 | 7 | 4.6 | $1.7M | 66 | Under 3 |
| Home repair trades | 46 | #1,249 of 2,057 | 21 | 13.7 | $1.8M | 76 | 22 |
| Sit-down restaurants | 46 | #1,353 of 2,405 | 66 | 43.1 | $757K | 114 | 32 |
| Fast food and sandwich shops | 45 | #1,359 of 2,222 | 23 | 15.0 | $2.2M | 71 | 24 |
| Tire shops | 43 | #964 of 1,530 | 9 | 5.9 | $1.6M | 64 | 3 |
| Auto repair shops | 43 | #1,528 of 2,378 | 36 | 23.5 | $401K | 90 | 20 |
| Electricians | 42 | #782 of 1,160 | 6 | 3.9 | $6.5M | 54 | 8 |
| Martial arts and dance studios | 41 | #909 of 1,334 | 5 | 3.3 | $1.7M | 85 | Under 3 |
| Auto repair and car care | 41 | #1,626 of 2,401 | 66 | 43.1 | $219K | 81 | 25 |
| Car washes and detailing | 38 | #1,045 of 1,451 | 9 | 5.9 | $1.6M | 64 | Under 3 |
| Gas stations | 37 | #1,725 of 2,358 | 38 | 24.8 | $1.3M | 53 | 33 |
| Roofing and gutters | 36 | #894 of 1,177 | 7 | 4.6 | $5.5M | 66 | Under 3 |
| Grocery and convenience stores | 35 | #1,799 of 2,402 | 46 | 30.0 | $1.9M | 55 | 12 |
| Hair salons | 34 | #1,917 of 2,339 | 35 | 22.8 | $344K | 80 | Under 3 |
| Barbershops | 33 | #1,056 of 1,356 | 9 | 5.9 | $1.3M | 71 | Under 3 |
| Convenience stores | 33 | #1,726 of 2,261 | 24 | 15.7 | $3.6M | 45 | 7 |
| Pet stores | 29 | #795 of 974 | 6 | 3.9 | $2M | 43 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.6 | $3.6M | 117 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.6 | $3.8M | 212 | 11 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.0 | Index only | 179 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.0 | $4.8M | 35 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.0 | $3.9M | 144 | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $12.7M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.3 | $7.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $8.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Newberry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $942 | 98 |
| Gasoline and other fuels | $47.6M | $3,105 | 120 |
| Food away from home | $50M | $3,261 | 80 |
| Groceries | $85.3M | $5,565 | 88 |
| Personal care products and services | $12.1M | $787 | 78 |
| Child care and other personal services | $5.3M | $346 | 60 |
| Memberships, classes and admissions | $8.5M | $557 | 57 |
| Medical and dental services | $15.1M | $985 | 76 |
| Pets | $11.7M | $767 | 84 |
| Clothing, shoes and related services | $25.3M | $1,652 | 80 |
| Vehicle insurance | $40.8M | $2,664 | 136 |
| Home repairs, maintenance and insurance | $38.8M | $2,532 | 84 |
| Lawn care, cleaning and other household services | $20M | $1,308 | 93 |
| Rent and homeowner costs | $209.5M | $13,668 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Newberry County
- Population, 2025 estimate
- 39,561+4.8% since 2020
- Households
- 15,325
- Median age
- 41.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 630 sq. mi.
- People per square mile
- 61
- Median household income
- $61,780+39.7% vs. 2015–2019, before inflation
- Average household income
- $77,240
- Median home value
- $173,300
- Jobs located here
- 15,662
- Daytime population
- 36,412Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newberry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Newberry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Saluda County, SC19,131 people
- Lexington County, SC304,887 people
- Fairfield County, SC20,550 people
- Laurens County, SC68,666 people
- Union County, SC26,885 people
- Greenwood County, SC69,489 people
- Richland County, SC422,117 people
- Chester County, SC32,182 people
Questions
How fast is Newberry County, SC growing?
Population estimates put Newberry County at 39,561 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 15,325 households. Against the 2015–2019 survey, median household income rose 39.7%, before inflation.
How much do households in Newberry County, SC spend?
Households in Newberry County spend about $209.5M a year on rent and homeowner costs, $85.3M on groceries and $50M on food away from home. Relative to the U.S., household spending in Newberry County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Newberry County, SC?
Of the business types scored in Newberry County, real estate agents and brokers (76); insurance agencies (75); and lawn care, cleaning and pest control companies (74) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #66 of 2,176 scored counties.
How does Newberry County, SC compare with the U.S.?
Median household income in Newberry County is $61,780, 23% below the U.S. median of $80,734. The population rose 4.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Newberry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newberry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Newberry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newberry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.