Groundwork

Clothing and laundry · Small-town market · South Carolina

Clothing and shoe stores in the Newberry, SC area

How the Newberry, SC area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #160 of 536 scored small-town markets
#2 of 6 scored small-town markets based in South Carolina

Listings
18
9 chain locations (50%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$25.3M
On clothing, shoes and related services · $1,652 a household
Spending per listing
$1.4M
11% above the U.S.
Listings per 10k households
11.7
28% below the U.S.
Population, 2025
39,561
+4.8% since 2020

See the clothing and shoe stores around any address in the Newberry area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Newberry area comes to about $25.3M a year: $1,652 per household, 20% below the U.S. average. Spread across 18 clothing and shoe stores, that is $1.4M per store, 11% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 18 clothing and shoe stores on map listings in the Newberry area as of September 2026. 9 of them (50%) are chain locations, against 44% across the U.S. That is 11.7 per 10,000 households, 28% below the U.S. rate of 16.2.

In 2023, official counts showed 5 businesses with payroll in the Newberry area classed as clothing and shoe stores. That is one for every 3,065 households, against one for every 1,273 across the U.S. Another 30 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $60K have gone to businesses classed as clothing and shoe stores in the Newberry area.

Population estimates show the Newberry area grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). For clothing and shoe stores, the Newberry area has a Groundwork market score of 63 (upper middle): #160 of 536 scored small-town markets and #2 of 6 scored small-town markets based in South Carolina.

How the Newberry area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Newberry, SC area compared with South Carolina and the U.S.
MeasureNewberry areaSouth CarolinaU.S.
Listings per 10k households11.717.316.2
Spending per listing$1.4M$1.1M$1.3M
Households per official establishment3,0651,0931,273
Official establishment growth, 2019–2023n/a−7.5%−12.2%
Population growth, 2020–2025+4.8%+8.5%+3.1%
Spending per household on clothing, shoes and related services$1,652$1,838$2,055
Median household income$61,780$69,324$80,734
Groundwork market score6334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
45
Annual payroll, 2023
$677K
One-person businesses, 2023
30Businesses with no payroll
Map listings, September 2026
189 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$60K

SBA-backed loans to businesses classed as clothing and shoe stores in the Newberry area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Newberry area

Population, 2025 estimate
39,561+4.8% since 2020
Households
15,325
Median age
41.8
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
630 sq. mi.
People per square mile
61
Median household income
$61,780+39.7% vs. 2015–2019, before inflation
Average household income
$77,240
Median home value
$173,300
Jobs located here
15,662
Daytime population
36,412Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Newberry area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across South Carolina

Every South Carolina market ranked →

The highest-scoring small-town markets in South Carolina for clothing and shoe stores, numbered among those based in South Carolina, with the Newberry area marked.

Top small-town markets in South Carolina

Small-town markets in South Carolina ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Seneca, SC75319.0$2M+6.3%#62 of 536
2Newberry, SC631811.7$1.4M+4.8%#160 of 536
3Greenwood, SC405715.1$1.1M+1.7%#356 of 536
4Murrells Inlet, SC396323.2$801K+3.8%#373 of 536
5Orangeburg, SC295516.6$928K−0.9%#450 of 536
6Gaffney, SC225725.8$605K+3.7%#498 of 536

Other business types in the Newberry area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Newberry, SC area?

As of September 2026, map listings count 18 clothing and shoe stores in the Newberry area. 9 of them (50%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 5 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 30 one-person businesses without payroll.

How much do households in the Newberry, SC area spend on clothing, shoes and related services?

About $25.3M a year, or $1,652 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 18 clothing and shoe stores on map listings, it comes to $1.4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 15,325 households in the Newberry area and national spending patterns by income.

How does the Newberry, SC area compare with the U.S. for clothing and shoe stores?

The Newberry area has 11.7 clothing and shoe stores per 10,000 households, 28% below the U.S. rate of 16.2. Spending per store is $1.4M, 11% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Newberry area would have about 20, against 18 on map listings. There is one business with payroll in the industry for every 3,065 households, against one for every 1,273 across the U.S.

How fast is the Newberry, SC area growing?

Population estimates put the Newberry area at 39,561 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 15,325 households. Median household income in the Newberry area is $61,780, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Newberry area scores 63 for clothing and shoe stores (upper middle), #160 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Newberry area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Newberry area

Screening a site or an acquisition in the Newberry area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.