Groundwork

Food and drink · Small-town market · South Carolina

Pizza places in the Newberry, SC area

The pizza places in the Newberry, SC area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #172 of 520 scored small-town markets
#4 of 6 scored small-town markets based in South Carolina

Listings
13
10 chain locations (77%)
Official establishments
24
All limited-service restaurants · +9.1% since 2019
Household spending a year
$50M
On food away from home · $3,261 a household
Spending per listing
$3.8M
24% below the U.S.
Listings per 10k households
8.5
6% above the U.S.
Population, 2025
39,561
+4.8% since 2020

See the pizza places around any address in the Newberry area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Newberry area spend about $50M a year on food away from home, or $3,261 per household, 20% below the U.S. average. Spread across 13 pizza places, that is $3.8M per pizza place, 24% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

There are 13 pizza places on map listings in the Newberry area as of September 2026. Chain locations make up 77% of them, against 58% across the U.S. That comes to 8.5 for every 10,000 households, 6% above the U.S. rate of 8.0.

Official counts show 24 businesses with payroll classed as limited-service restaurants in the Newberry area in 2023, up 9.1% from 2019. That is one for every 639 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as limited-service restaurants in the Newberry area.

Between 2020 and 2025, the population of the Newberry area grew 4.8%, faster than the U.S. (+3.1%). The Newberry area scores 58 (upper middle) on the Groundwork market score for pizza places, ranking #172 of 520 scored small-town markets and #4 of 6 scored small-town markets based in South Carolina.

How the Newberry area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Newberry, SC area compared with South Carolina and the U.S.
MeasureNewberry areaSouth CarolinaU.S.
Listings per 10k households8.57.68.0
Spending per listing$3.8M$4.8M$5.1M
Households per official establishment (all limited-service restaurants)639501478
Official establishment growth, 2019–2023+9.1%+10.9%+6.1%
Population growth, 2020–2025+4.8%+8.5%+3.1%
Spending per household on food away from home$3,261$3,660$4,070
Median household income$61,780$69,324$80,734
Groundwork market score5849

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24All limited-service restaurants · +9.1% over the period
Employees, 2023
610
Annual payroll, 2023
$8.8M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
1310 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$50K

SBA-backed loans to businesses classed as limited-service restaurants in the Newberry area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Newberry area

Population, 2025 estimate
39,561+4.8% since 2020
Households
15,325
Median age
41.8
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
630 sq. mi.
People per square mile
61
Median household income
$61,780+39.7% vs. 2015–2019, before inflation
Average household income
$77,240
Median home value
$173,300
Jobs located here
15,662
Daytime population
36,412Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Newberry area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across South Carolina

Every South Carolina market ranked →

The highest-scoring small-town markets in South Carolina for pizza places, numbered among those based in South Carolina, with the Newberry area marked.

Top small-town markets in South Carolina

Small-town markets in South Carolina ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Seneca, SC78247.0$5M+6.3%#28 of 520
2Gaffney, SC61146.3$4.8M+3.7%#144 of 520
3Murrells Inlet, SC592910.7$3.4M+3.8%#162 of 520
4Newberry, SC58138.5$3.8M+4.8%#172 of 520
5Greenwood, SC40338.8$3.6M+1.7%#356 of 520
6Orangeburg, SC26278.2$3.6M−0.9%#477 of 520

Other business types in the Newberry area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Newberry, SC area?

As of September 2026, map listings count 13 pizza places in the Newberry area. 10 of them (77%) are chain locations. The listings count pizza restaurants. Official counts show 24 businesses with payroll classed as limited-service restaurants in 2023, up 9.1% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 3 one-person businesses have no payroll, by official counts.

How much do households in the Newberry, SC area spend on food away from home?

About $50M a year, or $3,261 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 13 pizza places on map listings, it comes to $3.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 15,325 households in the Newberry area and national spending patterns by income.

How does the Newberry, SC area compare with the U.S. for pizza places?

The Newberry area has 8.5 pizza places per 10,000 households, 6% above the U.S. rate of 8.0. Spending per pizza place is $3.8M, 24% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Newberry area would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 639 households, against one for every 478 across the U.S. The official count rose 9.1% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Newberry, SC area growing?

Population estimates put the Newberry area at 39,561 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 15,325 households. Median household income in the Newberry area is $61,780, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Newberry area scores 58 for pizza places (upper middle), #172 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Newberry area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Newberry area

Screening a site or an acquisition in the Newberry area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Newberry area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.