Clothing and laundry · Small-town market · South Carolina
Clothing and shoe stores in the Greenwood, SC area
How the Greenwood, SC area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #356 of 536 scored small-town markets
#3 of 6 scored small-town markets based in South Carolina
- Listings
- 57
- 15 chain locations (26%)
- Official establishments
- 28
- −17.6% since 2019
- Household spending a year
- $61.6M
- On clothing, shoes and related services · $1,637 a household
- Spending per listing
- $1.1M
- 15% below the U.S.
- Listings per 10k households
- 15.1
- 7% below the U.S.
- Population, 2025
- 95,215
- +1.7% since 2020
See the clothing and shoe stores around any address in the Greenwood area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in the Greenwood area comes to about $61.6M a year: $1,637 per household, 20% below the U.S. average. That works out to $1.1M per store, 15% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
The Greenwood area has 57 clothing and shoe stores on map listings as of September 2026. Chain locations make up 26% of them, against 44% across the U.S. Per 10,000 households, that is 15.1, 7% below the U.S. rate of 16.2.
Official counts show 28 businesses with payroll classed as clothing and shoe stores in the Greenwood area in 2023, down 17.6% from 2019. That is one for every 1,345 households, against one for every 1,273 across the U.S. Official counts list 61 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $45K has gone to businesses classed as clothing and shoe stores in the Greenwood area.
Population estimates show the Greenwood area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Greenwood area is 40 (lower middle), #356 of 536 scored small-town markets and #3 of 6 scored small-town markets based in South Carolina.
How the Greenwood area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenwood area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.1 | 17.3 | 16.2 |
| Spending per listing | $1.1M | $1.1M | $1.3M |
| Households per official establishment | 1,345 | 1,093 | 1,273 |
| Official establishment growth, 2019–2023 | −17.6% | −7.5% | −12.2% |
| Population growth, 2020–2025 | +1.7% | +8.5% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,637 | $1,838 | $2,055 |
| Median household income | $52,860 | $69,324 | $80,734 |
| Groundwork market score | 40 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28−17.6% over the period
- Employees, 2023
- 257
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 5715 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $45K
SBA-backed loans to businesses classed as clothing and shoe stores in the Greenwood area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenwood area
- Population, 2025 estimate
- 95,215+1.7% since 2020
- Households
- 37,646
- Median age
- 41.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 947 sq. mi.
- People per square mile
- 99
- Median household income
- $52,860
- Average household income
- $75,646
- Median home value
- $180,100
- Jobs located here
- 34,735
- Daytime population
- 87,805Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenwood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across South Carolina
Every South Carolina market ranked →The highest-scoring small-town markets in South Carolina for clothing and shoe stores, numbered among those based in South Carolina, with the Greenwood area marked.
Top small-town markets in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seneca, SC | 75 | 31 | 9.0 | $2M | +6.3% | #62 of 536 |
| 2Newberry, SC | 63 | 18 | 11.7 | $1.4M | +4.8% | #160 of 536 |
| 3Greenwood, SC | 40 | 57 | 15.1 | $1.1M | +1.7% | #356 of 536 |
| 4Murrells Inlet, SC | 39 | 63 | 23.2 | $801K | +3.8% | #373 of 536 |
| 5Orangeburg, SC | 29 | 55 | 16.6 | $928K | −0.9% | #450 of 536 |
| 6Gaffney, SC | 22 | 57 | 25.8 | $605K | +3.7% | #498 of 536 |
Other business types in the Greenwood area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry40
- Clothing and shoe stores40
- Laundromats66
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Greenwood, SC area?
Map listings as of September 2026 show 57 clothing and shoe stores in the Greenwood area. 15 of them (26%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 28 businesses with payroll classed as clothing and shoe stores in 2023, down 17.6% from 2019. Official counts also show 61 one-person businesses without payroll.
How much do households in the Greenwood, SC area spend on clothing, shoes and related services?
About $61.6M a year, or $1,637 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 57 clothing and shoe stores on map listings, it comes to $1.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 37,646 households in the Greenwood area and national spending patterns by income.
How does the Greenwood, SC area compare with the U.S. for clothing and shoe stores?
The Greenwood area has 15.1 clothing and shoe stores per 10,000 households, 7% below the U.S. rate of 16.2. Spending per store is $1.1M, 15% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Greenwood area would have about 49, against 57 on map listings. There is one business with payroll in the industry for every 1,345 households, against one for every 1,273 across the U.S. The official count fell 17.6% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Greenwood, SC area growing?
Population estimates put the Greenwood area at 95,215 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 37,646 households. Median household income in the Greenwood area is $52,860, 35% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenwood area scores 40 for clothing and shoe stores (lower middle), #356 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenwood area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Greenwood area
Screening a site or an acquisition in the Greenwood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.