Food and drink · County · Virginia
Coffee shops and cafes in Wise County, VA
The coffee shops and cafes in Wise County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,374 of 2,063 scored counties
#65 of 88 scored counties in Virginia
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 4
- All snack and nonalcoholic beverage bars
- Household spending a year
- $40.8M
- On food away from home · $2,933 a household
- Spending per listing
- $3.7M
- In line with the U.S.
- Listings per 10k households
- 7.9
- 28% below the U.S.
- Population, 2025
- 34,824
- −3.5% since 2020
See the coffee shops and cafes around any address in Wise County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 coffee shops and cafes in Wise County. 2 of them (18%) are chain locations, against 39% across the U.S. That is 7.9 per 10,000 households, 28% below the U.S. rate of 11.0.
At $2,933 per household (28% below the U.S. average), households in Wise County spend about $40.8M a year on food away from home. Spread across 11 coffee shops and cafes, that is $3.7M per cafe, in line with the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as snack and nonalcoholic beverage bars in Wise County in 2023. That is one for every 3,476 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
Population estimates show Wise County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. Wise County scores 40 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #1,374 of 2,063 scored counties and #65 of 88 scored counties in Virginia.
How Wise County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 8.6 | 11.0 |
| Spending per listing | $3.7M | $5.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 3,476 | 2,220 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +24.3% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on food away from home | $2,933 | $4,372 | $4,070 |
| Median household income | $52,943 | $93,170 | $80,734 |
| Groundwork market score | 40 | 84 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All snack and nonalcoholic beverage bars
- Employees, 2023
- 16
- Annual payroll, 2023
- $294K
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Wise County
- Population, 2025 estimate
- 34,824−3.5% since 2020
- Households
- 13,905
- Median age
- 42.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 403 sq. mi.
- People per square mile
- 88
- Median household income
- $52,943+36.1% vs. 2015–2019, before inflation
- Average household income
- $64,112
- Median home value
- $118,600
- Jobs located here
- 11,233
- Daytime population
- 34,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for coffee shops and cafes, numbered among those based in Virginia, with Wise County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 6 | 5.8 | $8.7M | +17.4% | #1 of 2,063 |
| 2King George County, VA | 96 | 5 | 4.9 | $9.7M | +10.5% | #2 of 2,063 |
| 3Stafford County, VA | 95 | 32 | 6.1 | $8.7M | +8.3% | #3 of 2,063 |
| 4Frederick County, VA | 94 | 17 | 4.8 | $9.2M | +8.8% | #4 of 2,063 |
| 5New Kent County, VA | 94 | 5 | 5.4 | $8.9M | +21.2% | #5 of 2,063 |
| 6Caroline County, VA | 93 | 5 | 4.2 | $9.7M | +11.3% | #6 of 2,063 |
| 7Chesterfield County, VA | 93 | 76 | 5.4 | $8.3M | +8.7% | #8 of 2,063 |
| 8Orange County, VA | 93 | 8 | 5.4 | $8M | +10.1% | #10 of 2,063 |
| 9Spotsylvania County, VA | 92 | 27 | 5.1 | $9.1M | +10.5% | #15 of 2,063 |
| 10Suffolk city, VA | 91 | 24 | 6.3 | $6.6M | +10.4% | #18 of 2,063 |
| 65Wise County, VA | 40 | 11 | 7.9 | $3.7M | −3.5% | #1,374 of 2,063 |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes37
- Sit-down restaurants39
- Fast food and sandwich shops17
- Pizza22
- Coffee shops and cafes40
- Bakeries and dessert shops55
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Wise County, VA?
There are 11 coffee shops and cafes on map listings in Wise County as of September 2026. 2 of them (18%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 4 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in Wise County, VA spend on food away from home?
About $40.8M a year, or $2,933 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 11 coffee shops and cafes on map listings, it comes to $3.7M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 13,905 households in Wise County and national spending patterns by income.
How does Wise County, VA compare with the U.S. for coffee shops and cafes?
Wise County has 7.9 coffee shops and cafes per 10,000 households, 28% below the U.S. rate of 11.0. Spending per cafe is $3.7M, in line with the U.S. figure of $3.7M. The count on map listings matches the U.S. ratio of coffee shops and cafes to household spending. There is one business with payroll in the industry for every 3,476 households, against one for every 1,518 across the U.S.
How fast is Wise County, VA growing?
Population estimates put Wise County at 34,824 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 13,905 households. The median household income in Wise County is $52,943 a year, 34% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 40 for coffee shops and cafes (lower middle), #1,374 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.