Groundwork

Groceries and convenience · County · Virginia

Convenience stores in Wise County, VA

Competitor counts, household spending and official business counts for convenience stores in Wise County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #1,874 of 2,261 scored counties
#85 of 113 scored counties in Virginia

Listings
13
10 chain locations (77%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$73.3M
On groceries · $5,270 a household
Spending per listing
$5.6M
28% below the U.S.
Listings per 10k households
9.3
16% above the U.S.
Population, 2025
34,824
−3.5% since 2020

See the convenience stores around any address in Wise County

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Wise County scores 27 (lower middle) on the Groundwork market score for convenience stores, ranking #1,874 of 2,261 scored counties and #85 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.

Household spending on groceries in Wise County comes to about $73.3M a year: $5,270 per household, 17% below the U.S. average. Spread across 13 convenience stores, that is $5.6M per store, 28% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.

Wise County has 13 convenience stores on map listings as of September 2026. Chain locations make up 77% of them, against 60% across the U.S. Per 10,000 households, that is 9.3, 16% above the U.S. rate of 8.0.

Official counts don’t publish a figure for convenience stores in Wise County, since they leave out counts under 3. Population estimates put the population change in Wise County from 2020 to 2025 at −3.5%, against +3.1% for the U.S.

How Wise County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Wise County, VA compared with Virginia and the U.S.
MeasureWise CountyVirginiaU.S.
Listings per 10k households9.39.48.0
Spending per listing$5.6M$6.9M$7.9M
Households per official establishmentn/a2,3413,493
Official establishment growth, 2019–2023n/a+19.9%+22.0%
Population growth, 2020–2025−3.5%+2.8%+3.1%
Spending per household on groceries$5,270$6,537$6,319
Median household income$52,943$93,170$80,734
Groundwork market score2743

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1310 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wise County

Population, 2025 estimate
34,824−3.5% since 2020
Households
13,905
Median age
42.7
Homes lived in by their owners
74%
Vehicles per household
1.9
Land area
403 sq. mi.
People per square mile
88
Median household income
$52,943+36.1% vs. 2015–2019, before inflation
Average household income
$64,112
Median home value
$118,600
Jobs located here
11,233
Daytime population
34,076Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wise County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Convenience stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for convenience stores, numbered among those based in Virginia, with Wise County marked.

Top counties in Virginia

Counties in Virginia ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Powhatan County, VA9176.2$11.1M+7.0%#29 of 2,261
2Loudoun County, VA89886.2$13M+6.4%#43 of 2,261
3Arlington County, VA82524.6$16M+2.1%#126 of 2,261
4Fairfax County, VA811704.1$18.5M+1.7%#136 of 2,261
5King George County, VA81109.9$7M+10.5%#156 of 2,261
6James City County, VA80247.5$9.1M+6.2%#172 of 2,261
7Stafford County, VA80519.7$7.6M+8.3%#175 of 2,261
8Orange County, VA7996.1$10.7M+10.1%#190 of 2,261
9Greene County, VA7978.7$7.4M+6.6%#203 of 2,261
10Prince William County, VA771016.4$11.4M+4.2%#244 of 2,261
85Wise County, VA27139.3$5.6M−3.5%#1,874 of 2,261

Other business types in Wise County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in Wise County, VA?

Map listings as of September 2026 show 13 convenience stores in Wise County. 10 of them (77%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in Wise County: counts under 3 are left out.

How much do households in Wise County, VA spend on groceries?

About $73.3M a year, or $5,270 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 13 convenience stores on map listings, it comes to $5.6M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 13,905 households in Wise County and national spending patterns by income.

How does Wise County, VA compare with the U.S. for convenience stores?

Wise County has 9.3 convenience stores per 10,000 households, 16% above the U.S. rate of 8.0. Spending per store is $5.6M, 28% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Wise County would have about 9, against 13 on map listings.

How fast is Wise County, VA growing?

Population estimates put Wise County at 34,824 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 13,905 households. The median household income in Wise County is $52,943 a year, 34% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 27 for convenience stores (lower middle), #1,874 of 2,261 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wise County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in Wise County

Screening a site or an acquisition in Wise County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.