Pets · County · Virginia
Pet stores in Wise County, VA
How Wise County, VA compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.5M
- On pets · $682 a household
- Spending per listing
- $2.4M
- 48% below the U.S.
- Listings per 10k households
- 2.9
- 45% above the U.S.
- Population, 2025
- 34,824
- −3.5% since 2020
See the pet stores around any address in Wise County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Wise County comes to about $9.5M a year: $682 per household, 25% below the U.S. average. That works out to $2.4M per store, 48% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
Wise County has 4 pet stores on map listings as of September 2026. Per 10,000 households, that is 2.9, 45% above the U.S. rate of 2.0.
Official counts don’t publish a figure for pet and pet supplies stores in Wise County, since they leave out counts under 3.
Population estimates show Wise County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. With 4 pet stores on map listings, Wise County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Wise County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 1.7 | 2.0 |
| Spending per listing | $2.4M | $6.1M | $4.5M |
| Households per official establishment | n/a | 14,024 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −9.4% | −1.6% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on pets | $682 | $1,056 | $909 |
| Median household income | $52,943 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wise County
- Population, 2025 estimate
- 34,824−3.5% since 2020
- Households
- 13,905
- Median age
- 42.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 403 sq. mi.
- People per square mile
- 88
- Median household income
- $52,943+36.1% vs. 2015–2019, before inflation
- Average household income
- $64,112
- Median home value
- $118,600
- Jobs located here
- 11,233
- Daytime population
- 34,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet stores, numbered among those based in Virginia, with Wise County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Arlington County, VA | 88 | 11 | 1.0 | $13.6M | +2.1% | #11 of 974 |
| 2Fauquier County, VA | 88 | 5 | 1.9 | $6.7M | +4.8% | #14 of 974 |
| 3Prince William County, VA | 85 | 27 | 1.7 | $7.5M | +4.2% | #22 of 974 |
| 4Alexandria city, VA | 82 | 12 | 1.6 | $7.7M | +1.0% | #38 of 974 |
| 5Richmond city, VA | 81 | 9 | 0.9 | $10M | +4.6% | #44 of 974 |
| 6Chesterfield County, VA | 81 | 23 | 1.6 | $6.6M | +8.7% | #46 of 974 |
| 7Fairfax County, VA | 80 | 70 | 1.7 | $8.2M | +1.7% | #52 of 974 |
| 8Stafford County, VA | 79 | 11 | 2.1 | $6.2M | +8.3% | #61 of 974 |
| 9Suffolk city, VA | 79 | 7 | 1.8 | $5.5M | +10.4% | #63 of 974 |
| 10Frederick County, VA | 75 | 5 | 1.4 | $7.5M | +8.8% | #93 of 974 |
| Wise County, VA | Not scored | 4 | 2.9 | $2.4M | −3.5% |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses38
- Veterinarians36
- Pet grooming and boarding27
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Wise County, VA?
Map listings as of September 2026 show 4 pet stores in Wise County. The listings count pet stores. No official count is published for pet and pet supplies stores in Wise County: counts under 3 are left out.
How much do households in Wise County, VA spend on pets?
About $9.5M a year, or $682 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 4 pet stores on map listings, it comes to $2.4M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 13,905 households in Wise County and national spending patterns by income.
How does Wise County, VA compare with the U.S. for pet stores?
Wise County has 2.9 pet stores per 10,000 households, 45% above the U.S. rate of 2.0. Spending per store is $2.4M, 48% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Wise County would have about 2, against 4 on map listings.
How fast is Wise County, VA growing?
Population estimates put Wise County at 34,824 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 13,905 households. The median household income in Wise County is $52,943 a year, 34% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County has no market score for pet stores: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.