Groundwork

Clothing and laundry · Metro area · Virginia

Clothing, shoe and laundry businesses in the Roanoke, VA metro area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Roanoke, VA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #267 of 387 scored metro areas
#9 of 9 scored metro areas based in Virginia

Listings
256
102 chain locations (40%)
Official establishments
130
−16.3% since 2019
Household spending a year
$239.5M
On clothing, shoes and related services · $1,821 a household
Spending per listing
$936K
6% above the U.S.
Listings per 10k households
19.5
16% below the U.S.
Population, 2025
316,547
+0.4% since 2020

See the clothing, shoe and laundry businesses around any address in the Roanoke metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,821 per household (11% below the U.S. average), households in the Roanoke metro area spend about $239.5M a year on clothing, shoes and related services. That is about $936K of household spending for each business on map listings, 6% above the U.S. figure of $880K.

There are 256 clothing, shoe and laundry businesses on map listings in the Roanoke metro area as of September 2026. Chain locations make up 40% of them, against 37% across the U.S. Per 10,000 households, that is 19.5, 16% below the U.S. rate of 23.3.

Official counts show 130 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Roanoke metro area in 2023, down 16.3% from 2019. That is one for every 1,012 households, against one for every 1,008 across the U.S. Another 231 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $2.4M has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Roanoke metro area.

Between 2020 and 2025, the population of the Roanoke metro area grew 0.4%, slower than the U.S. (+3.1%). The Roanoke metro area scores 40 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #267 of 387 scored metro areas and #9 of 9 scored metro areas based in Virginia.

How the Roanoke metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Roanoke, VA metro area compared with Virginia and the U.S.
MeasureRoanoke metro areaVirginiaU.S.
Listings per 10k households19.519.423.3
Spending per listing$936K$1.1M$880K
Households per official establishment1,0121,0451,008
Official establishment growth, 2019–2023−16.3%−14.1%−12.0%
Population growth, 2020–2025+0.4%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,821$2,176$2,055
Median household income$68,761$93,170$80,734
Groundwork market score4068

Official counts and lending

Businesses

Official establishments, 2019 to 2023
130−16.3% over the period
Employees, 2023
1,434
Annual payroll, 2023
$25.4M
One-person businesses, 2023
231Businesses with no payroll
Map listings, September 2026
256102 chain locations
Listings at the U.S. rate for this spending
272The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$2.4M

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Roanoke metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Roanoke metro area

Population, 2025 estimate
316,547+0.4% since 2020
Households
131,510
Median age
43.5
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
1,868 sq. mi.
People per square mile
169
Median household income
$68,761+21.5% vs. 2015–2019, before inflation
Average household income
$94,709
Median home value
$251,400
Jobs located here
158,052
Daytime population
332,123Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Roanoke metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for clothing, shoe and laundry businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Roanoke metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Staunton-Stuarts Draft, VA736813.0$1.4M+3.2%#41 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV684,89620.6$1.2M+3.3%#65 of 387
2Richmond, VA681,06520.0$1M+5.5%#73 of 387
3Blacksburg-Christiansburg-Radford, VA6510514.9$1.2M−0.1%#91 of 387
4Charlottesville, VA6319021.0$1M+3.1%#107 of 387
5Winchester, VA-WV6210919.6$1M+6.5%#118 of 387
6Harrisonburg, VA588517.0$1.1M+3.5%#136 of 387
7Lynchburg, VA5718217.6$1M+2.9%#152 of 387
Kingsport-Bristol, TN-VA4824418.6$903K+2.3%#219 of 387
8Virginia Beach-Chesapeake-Norfolk, VA-NC441,52921.6$920K+0.9%#247 of 387
9Roanoke, VA4025619.5$936K+0.4%#267 of 387

Other business types in the Roanoke metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Roanoke, VA metro area?

As of September 2026, map listings count 256 clothing, shoe and laundry businesses in the Roanoke metro area. 102 of them (40%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 130 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 16.3% from 2019. Official counts list 231 one-person businesses without payroll.

How much do households in the Roanoke, VA metro area spend on clothing, shoes and related services?

About $239.5M a year, or $1,821 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 256 clothing, shoe and laundry businesses on map listings, it comes to $936K per business. It is estimated from the incomes of the 131,510 households in the Roanoke metro area and national spending patterns by income.

How does the Roanoke, VA metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Roanoke metro area has 19.5 clothing, shoe and laundry businesses per 10,000 households, 16% below the U.S. rate of 23.3. Spending per business is $936K, 6% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Roanoke metro area would have about 272, against 256 on map listings. There is one business with payroll in the industry for every 1,012 households, against one for every 1,008 across the U.S. The official count fell 16.3% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Roanoke, VA metro area growing?

Population estimates put the Roanoke metro area at 316,547 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 131,510 households. The median household income in the Roanoke metro area is $68,761 a year, 15% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roanoke metro area scores 40 for clothing, shoe and laundry businesses (lower middle), #267 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Roanoke metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Roanoke metro area

Screening a site or an acquisition in the Roanoke metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.